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  Starwood Hotels & Resorts Names Ted Jacobs Vice President Brand Design

Former Principal and Regional Design Leader at Gensler to Oversee Design Studio
for Starwood’s W, Le Méridien, St. Regis and The Luxury Collection Brands


WHITE PLAINS, N.Y.- September 29, 2009 -Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces the appointment of Ted Jacobs as Vice President, Brand Design – a move that is illustrative of Starwood’s commitment to design, innovation and brand building.

In his new role, Jacobs will head a team in charge of setting the creative vision for Starwood’s luxury and design-driven brands, including W Hotels, Le Méridien, St. Regis and The Luxury Collection.

Specifically, Jacobs will oversee the design studio that directs the interior creative concepts and executes all style guidelines for the four brands across Starwood’s leading global portfolio. He reports to Mike Tiedy, Senior Vice President Brand Design & Innovation.

Jacobs brings to Starwood more than 20 years of design, brand-building and business expertise. Most recently he was a Principal and Design Director at Gensler, a global architecture, design and planning firm with 32 offices and almost 2,500 professionals in Asia, UK, and the Americas.

At Gensler, Jacobs focused on the development of business strategy, brand positioning, interior architecture, Web design and graphic communications campaigns for world renowned brands like Apple, Bank of America, Coke, Nike and Toyota. In his role, Jacobs led global interdisciplinary design teams made up of brand strategists, writers, architects, master planners, interior, product and graphic designers.

“Ted’s experience driving the creative expressions of so many high-octane, global brands is a tremendous asset to Starwood,” said Mike Tiedy, Senior Vice President, Brand Design and Innovation, Starwood Hotels & Resorts Worldwide, Inc. “He will be instrumental in providing creative vision and effective leadership to our design-led brands, as we continue our strategic global expansion and build on our reputation as the world’s most innovative hospitality company.”

Jacobs earned his Bachelor of Science in Design degree from San Jose State University, where he also spent two years studying aeronautical engineering. He will be based in Starwood’s headquarters in White Plains, NY until the company’s new Manhattan-based luxury and design led brands headquarters opens this fall.

About Starwood Hotels

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
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Contact:

Starwood Hotels and Resorts
Brad Minor
914-640-3687
brad.minor@starwoodhotels.com


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Also See: Starwood Opens 40 Hotels and Signs 25 New Deals in North America / September 2009

Starwood Convention Collection Unveils New Website for Group, Incentive and Meeting Travelers; Powered by Elite Meetings International, the Redsigned Site Features a New Online Booking Tool and Cost-Saving Offers and Rebates / June 2009

Elite Meetings Alliance Brings Together Top Meeting and Hotel Professionals: Despite Challenging Times, Strong Interest in Meetings Reported / May 2009
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