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Lessons from the Field
A Common Sense Approach to Success in the Hospitality Industry |
By Dr. John Hogan, CHA MHS CHE, September 10, 2009 |
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Hotel Common Sense �
A Hotelier�s Self - Assessment Quiz
By Dr. John Hogan, CHE CHA MHS, September 10, 2009
You've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you won't be able to sell anything.
1. What pleases you most about your job? a. I love doing it2. How would you describe your average work day? a. It�s usually exciting and motivating3. How would you express what you are personally giving to your guests and staff? a. They are receiving exactly what I want to give them4. Why did you choose this industry? a. It challenges and excites me5. How would you describe your qualifications? a. I know more than necessary and am still learning6. How well are you known in your community a. Many different kinds of people know me well7. How would you describe your temperament in relation to the business? a. My temperament is right for the business and my staff and guests like me8. How does the hospitality industry affect your health? a. Positively most of the time9. What is the current condition of your business, given today�s market conditions? a. We are holding our own and constantly looking for ways to improve revenues and guest satisfaction10. Where do you see yourself three years from today? a. Self-confident, secure and earning solid increases each year in financial packages and benefitsScoring � 5 points for each A answer � 3 points for each B answer � 1 point for each C answer � 0 points for each D answer Ratings
From my career experiences and observations working with literally thousands of people, I have come to realize that quizzes and aptitudes tests can be a measurement, but the inner drive is what makes one successful. If you scored 25 or better in this quiz, you can probably move forward and realize your potential and success because you have identifiable goals with measurable steps to mark your progress. How well do you do compare at your hotel? 1 Source: Wikpedia Carlson founded the Gold Bond Stamp Company in 1938. Carlson used "Gold Bond Stamps", a consumer loyalty program based on trading stamps, to provided consumer incentive for grocery stores. Carlson was the first entrepreneur to develop a loyalty program for the grocery chain through the issuance of trading stamps. What began as a simple loyalty program for grocers in the Midwest grew into one of the largest service providers of frequent shopper / buyer programs across a variety of retail and hospitality sectors. Carlson expanded his offerings by purchasing the downtown Minneapolis Radisson Hotel in 1960 and building it into a national chain. He also acquired TGI Fridays, Carlson Leisure Group and hundreds of other hospitality businesses.
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Autographed copies of LESSONS FROM THE FIELD � a COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES can be obtained from THE ROOMS CHRONICLE www.roomschronicle.com and other industry sources. All rights reserved by John Hogan and this column may be included in an upcoming book on hotel management. The opinions expressed in this article are those of the author and do not necessarily reflect the views of this publication John Hogan, a career hotelier and educator, is frequently invited to participate at franchise meetings, management company and hospitality association industry events. He is a successful senior executive with a record of accomplishment in leading hospitality industry organizations at multiple levels, with demonstrated competencies as a strong leader, relationship builder, problem solver and mentor. He conducts mystery-shopping reviews of quality in operations and marketing, including repositioning of hotels. Expertise and Research Interest
He writes weekly columns for a number of global online services and has published more than 400 articles & columns on the hotel industry. He co-authored (with Howard Feiertag, CHA CMP) LESSONS FROM THE FIELD � a COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES, which is available from [email protected], ROOMS CHRONICLE www.roomschronicle.com and other industry sources. He resides in Phoenix, Arizona and expects to publish in 2009 his 2nd book based on his dissertation � The Top 100 People of All Time Who Most Dramatically Affected the Hotel Industry. Hogan�s professional experience includes over 35 years in hotel operations, food & beverage, sales & marketing, training, management development and asset management on both a single and multi-property basis, including service as Senior Vice President of Operations in a specialty hotel brand for six years. He holds a number of industry certifications (CHA, CHE, MHS, ACI) and is a past recipient of the American Hotel & Lodging Association�s Pearson Award for Excellence in Lodging Journalism, as well as operational and marketing awards from international brands. He has served as President of both city and state hotel associations. John�s background includes teaching college level courses as an adjunct professor at three different colleges and universities over a 20-year period, while managing with Sheraton, Hilton, Omni and independent hotels. He was the principal in an independent training & consulting group for more than 12 years serving associations, management groups, convention & visitors� bureaus, academic institutions and as an expert witness. He joined Best Western International in spring of 2000, where over the next 8 years he created and developed a blended learning system as the Director of Education & Cultural Diversity for the world�s largest hotel chain. He has served on several industry boards that deal with education and/or cultural diversity and as brand liaison to the NAACP and the Asian American Hotel Owners� Association with his long-term involvement in the Certified Hotel Owner program. He has conducted an estimated 3,200 workshops and classes in his career. Service to the Industry and Hospitality Education includes
working with the Educational Institute Certification Commission of the
AH&LA, the Hospitality Industry Diversity Institute, the AH&LA
Multicultural Advisory Council, the Accreditation Commission for Programs
in Hospitality Administration, the Commission for Accreditation on Hospitality
Management Programs, the AH&LA and AAHOA Education and Training Committees,
the Council of Hotel, Restaurant and Institutional Educators (CHRIE), the
International Hotel Show and the Certified Hotel Owner program for the
Asian American Hotel Owners� Association.
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Contact:
Dr. John Hogan, CHA MHS CHE
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