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Ramirez Organization Opens a $12 million 152-room
Holiday Inn Express in Guadalajara, Mexico


GUADALAJARA, Mexico – 21 September 2009 - IHG (InterContinental Hotels Group) and the investor group Ramirez Organization, announce the opening of the Holiday Inn Express Guadalajara Expo, one of 24 hotels in Mexico to feature the brand’s new sign as part of the Holiday Inn brand relaunch. 

Located in Ave. Mariano Otero 2397, in the traditional shopping area of Guadalajara, the hotel is just steps from the Plaza del Sol Mall and the Guadalajara Expo and a short drive from the El Salto Industrial Zone. 

The $12 million new-build hotel was built in a modern avant-garde design, notable for its large glass structure and large panoramic elevators that make it one of the most attractive buildings in the Expo Area. It has 152 spacious rooms, including 12 suites, 88 double rooms and 52 king rooms.  The hotel also features a gym, covered parking and a heated pool. 

“Holiday Inn Express hotels are designed to be the smart choice for value-conscious business and leisure travelers,” said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. “With more than 2,000 properties worldwide and more than 600 properties in the pipeline, the Holiday Inn Express portfolio continues to expand in markets like Guadalajara, providing our guests with an enhanced stay experience at a great value.  We welcome this hotel into the Holiday Inn family with the brand new sign and everything it represents.” 

The Holiday Inn brand relaunch is the largest relaunch in hospitality history, with more than 3,200 hotels around the world being updated - improving quality and driving consistency at Holiday Inn and Holiday Inn Express hotels around the world. The global estate is expected to be relaunched by the end of 2010, and more than 1,100 hotels have been already been relaunched to date.
 
The relaunch focuses on the things research shows matter most to guests - a modern, contemporary hotel with efficient, friendly service  and a great night's sleep.  Relaunched hotels such as the Holiday Inn Express Guadalajara Expo feature:

  • Upgraded and decluttered lobby areas
  • A Holiday Inn Express signature scent and sound
  • New exterior lighting
  • New signage with the redesigned logo
  • All Holiday Inn employees also go through an extensive "Stay Real" training program to ensure guests receive the level of service they expect. 
The Holiday Inn Express brand delivers a comfortable and smart environment with preferred guest upgrades to ensure a productive stay while traveling for business or leisure.  The brand’s newly enhanced complimentary Express Start® breakfast bar features breads, yogurt, fruit, cereal, juices, assorted coffees and three choices of hot dishes.  The SimplySmart™ shower incorporates a proprietary Stay Smart™ Kohler showerhead, signature shower curtain with curved rod, and upgraded 100 percent cotton terry towels.  Guests will also enjoy the SimplySmart™ bedding collection, including new crisp fresh bedding which features an attractive decorative throw, a medium-weight duvet blanket and soft 200 thread-count sheets. 

Standard Holiday Inn Express hotel guest rooms feature comfortable queen or king-sized beds, a sitting area with a lounge chair and an in-room coffee machine featuring regional coffee.  Business travelers will find large desks, ergonomic chairs, free high-speed wireless internet access, and free local and toll free phone calls.  

The Holiday Inn Express Guadalajara Expo is owned and operated by Ramirez Organization, under a license agreement with a company in the InterContinental Hotels Group. 

About Holiday Inn Express

Holiday Inn Express hotels are modern hotels for value-oriented travelers.  Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers.  Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar, free high-speed internet access and free local phone calls (US and Canada only).  There are currently more than 2,000 Holiday Inn Express hotel locations around the globe.  For more information about Holiday Inn Express hotels or to book reservations, call 1-800-HOLIDAY or visit www.hiexpress.com. 

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Contact:

Holiday Inn Express

www.hiexpress.com
 

 

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Also See: IHG Signs Agreements for Five New Holiday Inn and Holiday Inn Express Hotels Throughout Brazil / June 2009
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