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Yasmeen Sarwar Named Vice President of Sales and Marketing
for Grace Bay Resorts, Turks and Caicos


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(Providenciales, Turks and Caicos) – With the expansion of Grace Bay Resorts, the boutique developer recently announced the appointment of Yasmeen Sarwar as Vice President of Sales and Marketing. The appointment comes with the celebrated news that Grace Bay Club received top ranking in Travel + Leisure’s 2009 Annual Readers’ Choice Awards. The flagship hotel within the Grace Bay Resort collection was the only property in Turks and Caicos to be included on the prestigious list.
 
“I am so delighted to welcome Yasmeen to the Grace Bay Resorts family,” says Nikheel Advani, Chief Operating Officer. “She will play a key role in building upon our reputation as a leading resort destination as we expand into new markets in both the Caribbean and Latin America. Her leadership and experience in the luxury industry will be vital as we navigate these changing times and continue moving towards our goal of opening ten new properties in the next few years.”
 
Yasmeen Sarwar comes to Grace Bay Resorts with over 18 years of experience in the travel industry. Most recently Sarwar acted as the Director of Sales and Marketing for One&Only Ocean Club, Nassau, Bahamas, where she was instrumental in achieving prestigious recognitions, including #1 hotel in the Caribbean recognition by Travel+Leisure Magazine in 2008. Prior to her time in the Bahamas, Sarwar spent time building brand awareness for companies in Asia and Europe in addition to acting as the Director of Business Development for Frame by Frame Productions managing media and sales strategy.

About Grace Bay Club
Perched on 11 acres of immaculate beachfront, Grace Bay Club was the first luxury hotel built in Turks and Caicos and has since set the benchmark for luxury development in the region. Founded in 1993, the storied 21-suite boutique resort was purchased in 2001 by a partnership group led by Mark Durliat. Following an extensive $250 million renovation in 2006, Grace Bay Club was reintroduced into the luxury market earning top acclaim including the award for #1 Hotel in Turks and Caicos from Travel + Leisure in 2007 and continuing its place on the Conde Nast Traveler Gold List for more than 10 years. A member of Leading Hotels of the World, Grace Bay Club offers guests a uniquely hands-on travel experience with a focus on luxury and service. A quiet haven for uninterrupted relaxation, the 82-suite resort is divided into two separate sections for discerning travelers of all tastes including: the adults-only Hotel at Grace Bay Club area with private restaurant, bars and swimming pool in addition to the family-friendly Villas at Grace Bay Club with their own restaurant, bar and pool. In 2007, Grace Bay Club introduced the award-winning Infiniti Bar and a collection of contemporary refinements to beachfront eateries Anacaona and Grill Rouge, elevating the dining experience in Turks and Caicos. Additional guest amenities include an expansive 5,000 square foot Anani Spa and Fitness Center and innovative Kid’s Town activities for families. Grace Bay Club will introduce The Estate, a collection of 22 custom-designed ultra-elegant suites, in February 2009.
 
About Grace Bay Resorts
Grace Bay Resorts is a boutique developer and operator of high-end, luxury resorts and branded residences, founded from its flagship property Grace Bay Club in Turks and Caicos which opened in 1993.  Led by Mark Durliat and Nikheel Advani, the developers and hoteliers behind this renowned resort, and Michael Brewster, Managing Partner of Denver-based SV Capital Partners, Grace Bay Resorts operates three divisions, providing development, branding and management for its flagship über-luxe Grace Bay Resorts brand; its “The Grace Collection” of independent luxury properties; and CAYA, its newest 5-star contemporary lifestyle brand being developed with celebrated architect Chad Oppenheim. Grace Bay Resorts is expanding its award-winning brands and services into other Caribbean destinations and Latin America, with a target of 10 properties in the next few years.
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Contact:

Caitlin Austin / Amanda Schinder
Susan Magrino Agency
641 Lexington Avenue
New York, NY 10022
212.957.3005
Caitlin@smapr.com
Amanda@smapr.com
www.smapr.com


 

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Also See: Developers and Hoteliers Behind the Grace Bay Club in Turks and Caicos Planning to Expand Brand / November 2008

St. Lucia, the U.S. Virgin Islands and the Turks and Caicos Islands Leading the Caribbean Trend for Mixed Use Resort Development - Projects Containing Timeshare Units, Villas and Traditional Hotel Rooms / September 2006

Dr Cem Kinay and Oguz Serim Sign the Mandarin Oriental Hotel Group to Manage its Flagship Development in Dellis Cay, a Private Island in the Turks and Caicos / November 2006
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