"Using social networks as a sales tool goes beyond writing the perfect profile and the etiquette of social networks," say s Carol Verret. "When used creatively, social networks' functionality can provide a window into client and prospective client companies."

In this web cast we will focus on the following: 

• The Importance of Developing a Social Media Plan

• Targeting Social Networks by Market Segments

• The Hotel Profile as a Demand Generator --  What to build into the profile so the rest of the network can find you when they want to � buy'

• Aligning Social Networks with Sales Responsibilities - who does what on which networks

• Social networks as sales �Search' Engines  - How to effectively use social networks for  sales research, qualifying and identifying contacts

• Discussion groups - sorting through the clutter and participating constructively

• Guidelines and Monitoring Social Networks to Maintain Brand Integrity.

Following this web cast participants will be able to use social networks more effectively in their sales and revenue management activities and evaluate their �return on engagement'.  Who should attend?  Hotel Sales professionals, General Managers, Revenue Managers and anyone within a hotel or hotel company that uses social networks in a professional capacity.
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Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.net. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.