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News for the Hospitality Executive |
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Webinar: Online
Experiential Marketing
Toronto, ON, July 13, 2009 -- In this era where
most travel planning is
done online and social media is all the hype, online experiential
marketing is a great way to create emotional connections with target
guests and stay ahead of the competition. This live webinar presented
by HOTELS’ Magazine and sponsored by VFM Leonardo is the second of a
three-part series, designed specifically for hoteliers looking for new
ways to connect with guests online. Learn how to make online experiental marketing work for your hotel with helpful tips from the experts in a one hour webinar on July 15th 2009 at 1:00 pm EDT Register for the webinar » A panel of trusted experts will identify how hoteliers can use online experiential marketing to their advantage on their own website, social sites and travel websites. Attendees will learn how to:
PANELISTS: Dave Doucette, Director of Internet Strategy for Fairmont Hotels & Resorts David heads a team that manages the Fairmont, Raffles and Swissôtel brands on Internet channels. With almost 18 years of hospitality experience, Doucette has 4 years of service on HEDNA’s Board of Directors and past involvement with the HSMAI Internet Marketing Committee. Scott van Hartesvelt, President of gCommerce Solutions Since founding the company in 2001, Scott and his team have pioneered a number of cutting-edge e-marketing techniques, ranging from proactive search engine marketing to revenue and distribution management. Van Hartesvelt has held positions in hotel operations marketing for a number of hotel, resort and timeshare companies. Kimberly Ercius, Director of Business Development for Milestone Internet Marketing Kimberly opened up the New York office in 2007, and works closely with Brands, Management Companies and Ownership Groups to develop Search Engine Marketing strategies. She is a graduate of the Cornell University School of Hotel Administration, and is actively involved with the Cornell Center for Hospitality Research. Kelly Earnest, Director of Public Relations for The Peabody Memphis Since 2005, Kelly Earnest has been the hotel’s primary media contact and is responsible for generating publicity for the hotel, its ducks, restaurants and events. She serves on the PR committees for Historic Hotels of America, the Memphis Convention & Visitors Bureau and Metro Memphis Attractions Association. The webinar will be moderated by Adam Kirby, HOTELS' Associate Editor. Register for the webinar » About VFM Leonardo  VFM Leonardo is a technology
leader in online visual content management and distribution systems.
VFM Leonardo’s VScape® and VBrochure™ products leverage the
distribution capabilities of the VNetwork™, the most universally
accepted and largest online visual content distribution network for the
global travel industry including all four global distribution systems
(GDSs), Pegasus and travel-related channels including online travel
agencies, travel research and supplier web sites, search portals and
major travel intermediaries. VFM Leonardo offers the hotel industry the
most effective digital asset management and online merchandising
systems available today and efficiently delivers over 1,000,000 visual
images (photos, virtual tours and videos) to more than 30,000 travel
channels and websites in the VNetwork including Amadeus, Galileo,
Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor,
Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide.
For more information about VFM Leonardo, visit www.vfmleonardo.com.
Follow us on Twitter at @VFMLeonardo.. |