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Northstar Travel Media Teams with Travelscream
for New Agent Deals Distribution Platform


In a groundbreaking content redistribution model, hotels deliver “Travel Deals”
to agents via Northstar’s websites

 

Secaucus, NJ and Vail, Colo. (July 7, 2009) – Northstar Travel Media (www.northstartravelmedia.com) has entered into a partnership with Travelscream (www.travelscream.com), to host, brand and market Travelscream’s travel professional deals distribution platform to audiences of Travel Weekly, Travel Age West, Hotel and Travel Index, STAR Service Online and Weissmann Reports. Northstar will be the exclusive travel trade publisher within Travelscream’s Travel Deals Network. 
 
Contextually-relevant travel deals will first be established on www.TravelWeekly.com, supported by its destination- and topic-specific, opt-in newsletters.
 
Through the Travel Weekly Travel Deals program, travel professionals can find deals from leading global travel service providers, share them with clients, book them and earn revenue.  Agents will be able to sort search results based on various preferences, including commission levels.
 
The pioneering technology that enables these bookings utilizes the latest Internet content sharing technologies.
 
Hotels and other travel service providers who post travel offers within Travel Weekly’s Travel Deals gain exclusive access to Travel Weekly’s extensive audience of travel professionals.
 
Agents earn standard commissions on bookings and then have the ability to post the deals through their own online channels (on websites and in emails) in a unique revenue-sharing arrangement.  All services to agents are provided free-of-charge.  
 
“We know how difficult and time consuming it is for agents to find, book and share timely, authentic travel deals with their clients,” said Bob Sullivan, Executive Vice President/Publisher.  “With this turnkey solution, Travelscream has made it easy for us to offer a comprehensive travel deals aggregation, distribution and revenue-generating tool to our readers.”

To display their travel deals within Travel Weekly’s Travel Deals platform, travel service providers first join Travelscream’s Travel Deals Network (TDN), a fast, easy and cost-effective way to reach qualified buyers who are researching and booking travel online.  
Travelscream’s Travel Deals Network is a risk-free Cost Per Click advertising channel designed to stimulate demand, drive direct bookings to the provider’s website, and give travel companies an alternative to third-party transaction fees.   To promote the Travel Weekly Travel Deals program, Travel Weekly will leverage its relationship with agent audiences in their print, web and email marketing campaigns.
 
“We are very pleased to partner with Travel Weekly in introducing an industry-leading deals distribution platform that offers immediate revenue benefits to both travel suppliers and agents concurrently,” said Travelscream CEO Tom Griffin.
 
Travel suppliers are encouraged to enter travel offers that contain agent incentives into the Travel Deals Network immediately.  For more information, suppliers may contact their Travelscream sales representative or call (970) 476-0440.


 About Travelscream
Travelscream (www.travelscream.com) is the most flexible provider of low-cost, high-value marketing solutions for the travel industry. Travelscream offers the Travel Deals Network (TDN), which publishes travel offers from hotels, resorts and other service providers through a network of leading online media channels and the Social Media Toolkit, which includes interactive maps, guestbooks, blogs, video, social network sharing and other tools designed to increase customer engagement and stimulate user-generated content.

About Travel Weekly
Based in Secaucus, N.J., Travel Weekly is the nation’s leading business-to-business information source for the travel industry, reaching some 180,000 readers in the industry each week.  It is part of Northstar Travel Media, a worldwide provider of information, news and data for the travel and hospitality industry.  In addition to Travel Weekly, Northstar’s portfolio of directories, periodicals and destination information services includes Hotel and Travel Index Worldwide, BTP24, Official Meeting Facilities Guide, Intelliguide Corporate, STAR Service Online, Weissmann Reports, TravelAge West, Meetings and Conventions, T&E and Travel Professional.

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Contact:

Travelscream 
Kristen Kopplin, VP Marketing Communications
Tel. (970) 306-4112
Kristen@travelscream.com

Travel Weekly
Kathryn Noval
Tel. (336) 714-3316
knoval@travelweekly.com


 




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