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How Will Fast Growing Mobile Browsing Affect Your Travel Sales

US Mobile web browsing is experiencing phenomenal growth
with an increase of almost 62% during 2008
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July 14, 2009 - On seeing this incredible growth it struck me how big an opportunity and risk this is for all your web distributed travel products. Eyefortravel set about putting together an educational program of conferences and reports to ensure you are well placed to seize the opportunity and avoid the risk. By now you should have read the first 2 free reports, but that’s just part of the program!

Mobile Strategies in Travel Conference will be held on September 16-17 in Chicago. Over 100 senior travel executives will be meeting to debate this huge shift in online consumer behavior and examine how this will impact travel search, marketing, transactions, ancillary revenues and CRM. For a full pdf brochure and list of speakers go to: 
http://events.eyefortravel.com/tdsusa/mobile-travel/more-information-logix.asp 

Travel companies innovating in mobile now make money. As you will learn from our senior-level speakers, travel companies are using mobile to get closer and more engaged with the travel consumer. And their mobile initiatives are beginning to make money. Travelers are beginning to interact with the industry via their mobile phones in so many ways and there’s innovation across the buying and customer cycles. At the conference you will meet, talk to and learn from senior decision-makers from the biggest hotels, airlines and agencies that are driving this innovation. Go to the website to check out our outstanding speaker list: http://events.eyefortravel.com/tdsusa/mobile-travel/speakers.asp 

Its only going to get bigger.– The US is leading the growth in number of consumers accessing travel information and services via their mobile browsers. The US, UK, Germany, France, Italy and Spain now has 7 million mobile browsers accessing remote services or information related to travel, (comscore) a significant shift given that only a few years ago this number would have been very close to zero. All the indications show that this number is only going to grow. You have to plan how your travel organization will integrate mobile across your customer buying cycle. And that’s exactly what this conference will help you do in 2 short intense days. The conference will enable you to plan how mobile will impact your:

  • Content – How can you optimize your site for mobile? And what mobile content sells? 
  • Marketing - How do you ensure that your mobile offering gets found? 
  • Transactions – How do you take payments from the mobile device? 
  • Ancillary revenue and merchandizing - How are you going to ensure this revenue source keeps coming in on the smaller screen? How big a revenue earner are the travel mobile products flooding the market going to be? 
  • CRM – How do you keep your customers with mobile? 
  • Distribution strategy – As mobile penetration keeps growing it will have a huge impact on how travel is sold. This conference is the best place to find out big an impact this will be. 
Meet the people who know. The great thing is that with over 100 online travel decision makers you will find people who can really help you drive your mobile strategy forward. Top travel companies already attending include: Hyatt, ICH. Delta, Continental, United, Travelocity and many more. 

This is the only event of its kind. It is also collocated with the Travel Distribution Summit. The annual meeting for the US online travel industry since 1999. A great place to meet and network and find out how your industry is evolving For more information go to http://events.eyefortravel.com/tdsusa/mobile-travel/ 

If you have any questions about the event please do give me a call.

I hope to see you in Chicago this fall, 
Kind regards, 
Tim Gunstone
Managing Director, Eyefortravel Ltd.
tim@eyefortravel.com
+44 (0)207 3757557
P.S. If you can’t make the event please forward it to people in your organization who can, and download our 2 reports covering this topic. 2 more are still being worked on. They can be accessed for free when you become a member of the Advanced Members area of EyeforTravel Research http://www.eyefortravelresearch.com/user/registration 

 
 
 
Contact:

Tim Gunstone
tim@eyefortravel.com

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