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Jennifer Williams Named as Director of Sales and Marketing for
Watercolor Inn and Resort, Santa Rosa Beach, Florida


Santa Rosa Beach, FL (August 27, 2009) – WaterColor Inn & Resort announced today the appointment of Jennifer Williams as director of sales and marketing.  Williams brings more than a decade of hospitality experience to the 499-acre resort community on Northwest Florida’s beautiful Gulf Coast.
 
She will oversee all marketing initiatives for the 60-room, AAA Four Diamond WaterColor Inn, in addition to WaterColor’s and WaterSound Beach’s cottage and condo rental programs.  Among her responsibilities are developing strategic marketing partnerships, building e-marketing campaigns and attracting visitors to the resort community.

“Jennifer has extensive experience marketing and selling resort vacation rentals,” said Eric Sather, general manager, WaterColor Inn & Resort. “With her leading the charge, we are confident this sector of our business will grow. Her knowledge of social media is also of great value to us as we seek to expand our online presence.”

Williams spent the last nine years working at ResortQuest.  Most recently she served as director of sales and marketing for ResortQuest Hilton Head, the premier property management company on Hilton Head Island, SC.  Among her achievements in this role were the development of a comprehensive social media PR campaign and the creation of the ResortQuest Recommends Program, offering value-added programs to ResortQuest guests and homeowners.

Previously, Williams served as regional director of marketing and sales at ResortQuest Colorado.  Prior to this role she was director of sales and marketing at ResortQuest Steamboat in Steamboat Springs, CO, where she developed lucrative relationships with international and domestic wholesalers and tour operators. She also served a four-year stint as director of operations at Steamboat Premiere Properties.

Originally from Harrisonville, MO, Williams is a graduate of the University of Missouri at Columbia and holds a Bachelor of Arts, Psychology.
 
About WaterColor Inn & Resort
Voted one of the “Top 50 Mainland U.S. Resorts” by readers of Condé Nast Traveler and “Best Hotel in Florida” by the readers of Travel + Leisure, the exclusive 60-room WaterColor Inn & Resort offers luxurious waterfront accommodations, award-winning dining at Fish Out Of Water, a full-service spa, Camp WaterColor for kids and a multitude of recreational activities including three golf courses, tennis, biking, kayaking and fishing.  Well appointed Gulf-view residences and charming cottages are also available for rent and sale. WaterColor is managed by Seattle-based Noble House Hotels & Resorts. For more information about WaterColor, visit www.watercolorresort.com or call 866/426-2656.

About WaterSound Beach
WaterSound Beach is a 256-acre gated residential community sitting directly on the Gulf of Mexico along Scenic Highway 30A between Camp Creek Lake and Deer Lake State Park in Northwest Florida's South Walton County.  Developed by The St. Joe Company, WaterSound Beach stretches for a mile along the Gulf Coast's crystal white sands and emerald waters, with pedestrian bridges and footpaths linking the community’s various neighborhoods, complemented by the property's dramatic dunes and lush, natural spaces. At full build-out, the community is planned to include 499 residences. The WaterSound Beach GateHouse, designed by the renowned Graham Gund, features 10 additional residential units, available for rent. Amenities include the private WaterSound Beach Club, with a 7,000 square-foot free-form swimming pool and 14,000 square feet of pool decks; two neighborhood pools; the Dunesider Grille; a yacht pond; a puttering park; and Signal Park, which includes a dog park and a kids play area. Two miles east of WaterSound Beach is Camp Creek Golf Course, a private, 18-hole, par-72 championship course configured by renowned designer Tom Fazio. WaterSound Beach homeowners are eligible to apply for membership at WaterSound Beach Club and Camp Creek Golf Club. For more information, visit JOE.com / Keyword: WaterSound Beach.
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Contact:
 
Lauren Kaufman
laurenk@spring-obrien.com

Andrea Cohen
andreac@spring-obrien.com
 212-620-7100
 
 
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Also See: Tom Tillman Named Director of Sales and Marketing at the WaterColor Inn and Resort, Santa Rosa Beach, Florida / July 2008

The St. Joe Company Signs Noble House Hotels & Resorts to Manage the WaterColor Inn and Resort, Santa Rosa Beach, Florida / November 2007
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