 Dallas
� August 4, 2009 � Certainly amidst this down economy, hotel owners and
lenders that have reluctantly gained control of underperforming assets
are distressed � as are their properties. Champ Hospitality LP, a Dallas-based
hospitality company that provides a full-range of hotel and real estate
development services, is unveiling a �Revenue Maximization Plan�
for special servicers, owners and lenders that involves a Swat Team approach
to analyzing properties and delivering actionable steps for stability and
profitability.
�Everyone seems to be involved somehow in the distressed property arena.
It is inevitable today,� said Joe Champ, President of Champ Hospitality.
�While many hotel consultants today are selling themselves as �distressed
asset analysts� as a way to capitalize on this economic upset or to stay
afloat themselves, few actually have broad based experience in working
through distressed asset challenges. Their focus is limited, providing
only a small service to a big-picture challenge.
The Champ Hospitality Revenue Maximization Plan will identify (from a physical and operational perspective) where funds can be best directed to improve a property�s profitability. The team will look at the operator, the property�s centralized marketing program, brand options and all the physical aspects to determine ways to expand group space to attract new revenue and customer sources. Elements of the Revenue Maximization Plan include: � Identifying underutilized space and affordably converting that pace into a revenue site�By being proactive, we can save owners and lenders considerable expense,� Champ said. �Owners often get involved when the lenders get involved. We can help the owner before he/she gets to that point. In any case, neither the owner nor the lender will want to make a sizeable investment in the property today. That�s where we come in � Champ Hospitality will identify actionable ways to achieve profitability in the shortest term possible. Whether the plan going forward involves repositioning, renovation, or construction of supplemental areas or facilities, Champ Hospitality will manage the process from start to finish.� Full-Service Portfolio, Years of Experience
Previously Champ served as Executive VP Development/Chief Investment Officer for Wyndham International Inc. He was responsible for Wyndham�s growth through acquisitions, development, joint ventures, management, and franchise contracts. He also managed Wyndham�s real estate development and joint venture projects, including significant real estate holdings. Champ also served as Senior VP for Acquisitions and Development for Starwood Hotels and Resorts Worldwide. Maas has been involved in national and international hotel development for more than 20 years. He was a principal of the International Hotel Group (IHG) in Denver where he worked on projects in France, the Bahamas and the United States. Prior to IHG, Maas held positions in marketing, sales, acquisitions and development at Associated Inns and Restaurant Company of America (AIRCOA); the largest independent hotel management company in the United States at that time. For more information on the Champ Hospitality Revenue Maximization Plan or to schedule an appointment for analysis, call (214) 432-9559 or email [email protected]. About Champ Hospitality LP
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