News for the Hospitality Executive
Travel Tripper to Showcase Tools that Attract, Convert
Web Bookings at ‘Travel Distribution Summit Europe 2009’
increasing conversion rates and revenue per transaction; Visit Stand No. 08
New York -- May 12, 2009 -- Travel Tripper, a leading provider of hotel distribution, e-marketing and revenue management solutions, based here, will showcase its private-label booking engine RezTrip™ in Stand No. 08 at the Travel Distribution Summit Europe 2009, May 19-20 at the Business Design Centre in London. RezTrip™ is proven to increase ADR, Occupancy, and RevPAR penetration at levels that significantly outpace the market by taking a three-tiered approach to online merchandizing: Attract, Convert, Enable or ACE. In addition, Travel Tripper COO Gautam Lulla will lead an educational session titled: “Driving Revenue Through Your Hotel’s Website in a Down Economy” as part of the event’s Hotel Technology Forum.
Now in its 11th year, the Travel Distribution Summit (produced by EyeforTravel, a media company specializing in business intelligence for the travel and tourism industry) is the venue where online travel companies and the world’s major travel suppliers meet to debate and strategize how to best price, sell and distribute travel products and make profitable distribution partnerships. Travel Tripper is a company created by hoteliers for hoteliers to address their direct Web distribution needs.
“Obtaining best practices information for Web marketing, online travel distribution, e-commerce, social media and more amidst this down economy is critical to hotel operations and business stability,” Lulla said. “Hotels need an ‘ACE’ in the hole to help them build an effective Web strategy. Travel Tripper is that ‘ACE’ by using sophisticated tools and strategies that Attract travelers to our customers’ websites, Convert lookers into bookers, and Enable a faster, more efficient way to create, update and maintain rates, packages and promotions on a hotel’s website.”
Increasing the Odds
The current industry Web look-to-book ratio is 2 percent to 3 percent. According to Lulla, RezTrip™ customers have seen conversion rates as high as 6 percent. With RezTrip™, a hotel’s conversion rate will go up by a minimum of 75 percent to 100 percent over its current rate, he said. For example, if a hotel’s current conversion rate is 2 percent or less, by migrating to RezTrip™, that hotel can at least double its direct web revenues at a minimum.
Cases in point: Prior to implementing RezTrip™, a Times Square Area Hotel in New York was experiencing an online booking conversion rate of 1.5 percent a month; With RezTrip™, the conversion rate jumped to 4.2 percent, resulting in direct Web revenues of $1.12 million per month and an annual incremental Website revenue of $8.64 million. Likewise, a City Center Hotel in San Francisco experienced a 2 percent online booking conversion rate before RezTrip™; After RezTrip™, conversions jumped to 4 percent with monthly revenues topping $300,000 and incremental Website revenues of $1.8 million per year.
“Our technology allows hotels the opportunity to price, promote, and package their products themselves on their own Website at a price point they are comfortable with, rather than conceding their best offers to online intermediaries at a much higher cost,” said Justin Kellerman, Travel Tripper’s Director of Business Development. “Giving hoteliers more control over their inventory provides for greater operational efficiency and ensures higher net ADR’s.”
With Travel Tripper and RezTrip™, Kellerman said hotels are able to:
To better help Summit attendees determine how to identify best-of-breed technology partners, a Hotel Technology Forum will be held on Tuesday, May 19. During this event, Travel Tripper’s Lulla will discuss how to effectively maximize revenue through any hotels lowest cost of sale channel –its own website, while still maintaining the presence needed on major travel sites to maximize visibility throughout the online community. In this noontime session, he will identify how the different pieces online marketing, distribution and revenue management fit together and how to successfully leverage individual components to drive revenue during lean periods.
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