News for the Hospitality Executive
Webinar: Discover the Secrets
to Differentiating Your Hotel from the
Overwhelming Glut of Sameness amongst Hotel Listings on
Travel Websites, June 4th 2009
Toronto, ON, June 1, 2009 -- What differentiates one hotel from another? Online travel shoppers canít tell you. As they search the Web for hotels that match their needs, preferences and perceptions of value, they are confronted with an overwhelming glut of sameness. ďTo succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed,Ē Henry Harteveldt, Vice President and Principal Analyst, Forrester. This webinar will explore "differentiation" and why itís so important for hotels to establish a strong position in the minds of active travel shoppers.
3 Webinar attendees will receive a complimentary full-motion video of their hotel. These 60-second high-quality custom-designed videos help convey a unique story and effectively differentiate your hotel to drive consumer action when distributed online. ALL registrants will be eligible for a Video for as low as $549.00.* Click here for more information about the videos.
Who should attend?
This webinar should be attended by E-marketing Executives, General Managers and Directors of Sales & Marketing at Hotel Management Companies, Individually Branded or Un-aligned Hotels or anyone that wants to understand the value of differentiation and why itís so important for hotels. The webinar is approximately one hour in duration and is at 2:00 p.m. Eastern, 11:00 a.m. Pacific, June 4th, 2009.
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