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SoftBrands Introduces New Products, and Customer and
 Business Partner Initiatives at HITEC 2009
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ANAHEIM, Calif., June 23, 2009 - SoftBrands, Inc. (NYSE Amex: SBN), a global supplier of enterprise application software, is announcing new products, partnerships and customer initiatives while attending the 2009 HITEC show, the world's largest hospitality technology conference.  SoftBrands is exhibiting at booth #510 at HITEC 2009 at the Anaheim Convention Center in California from June 22-25. Key initiatives announced today at a news conference at the show include:
 
-- SoftBrands announced that the Palomar Hotel Philadelphia (a Kimpton hotel) will implement SoftBrands' Epitome property management and business intelligence systems. Kimpton Hotels & Restaurants operate hotels across the United States and Canada.  The Palomar Hotel Philadelphia will be the 49th Kimpton Hotel to contract with SoftBrands. 
 
-- SoftBrands has formed a customer advisory council called the "SoftBrands Partner Strategy Team." The group comprises six key customers, including Red Roof Inns, Peabody Hotels, Kimpton Hotels, Omni Hotels, Drury Inns and Orient Express. SoftBrands' goal in forming this customer advisory panel is to gather strategic input from its key customers and ensure mutual success.
 
-- SoftBrands has reinforced its relationship with Westmont Hospitality Group. SoftBrands has been working with Westmont to provide development, software, support and services as part of the strategic partnership between the two companies.  The two companies have been working together for approximately two years.  During the course of this relationship, SoftBrands has demonstrated its commitment to meeting Westmont project deadlines, delivering effective software solutions and providing quality service and support.  Westmont Hospitality Group is one of the world's largest privately held hospitality organizations. The group owns and/or manages over 400 hotels in three continents and has formed strategic alliances with many of the world's largest hotel brands, including InterContinental Hotels, Choice Hotels, Hilton, Radisson, Cendant and Starwood.
 
-- SoftBrands will release version 3.0 of its Core central reservations system (CRS) containing significant enhancements for hotel groups and chains needing to centrally manage reservations across multiple properties.  Core 3.0 delivers additional flexibility to support globally negotiated rates, enhancements for hotels that offer packages and meal plans to their guests, and improved scalability.

-- SoftBrands is introducing an e-learning tool for its Epitome property management system. Epitome E-Learning is designed to be self paced and provides interactive training for the Epitome property management system.  Epitome E-Learning will reduce the overall training costs for customers and provide consistent training material to increase efficiency. Epitome E-Learning is a web-based application that can be accessed 24 hours a day and includes progress reports that allow management team members to monitor and review staff training results. 
 
-- SoftBrands announced the integration of the Shift4's Dollars On The Net® credit card processing system to the company's Epitome Property Management System.  The integration offers a Payment Card Industry (PCI) compliant payment gateway that accepts and processes transactions accurately and securely.
 
-- SoftBrands has completed the integration of Passkey online group reservation system with both the Core Central Reservation System and Epitome Property Management System.
 
-- SoftBrands announced it will offer electronic gift card (EGC) integration with its Epitome property management system (PMS).  SoftBrands has partnered with Elavon to develop an interface between the Elavon Givex EGC solution and Epitome PMS so that hotels and resorts can more easily and cost effectively manage paperless gift cards for use in customer loyalty programs and other marketing efforts. 
 
About SoftBrands Hospitality
SoftBrands Hospitality (www.softbrands.com/hospitality) provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as easy-to-use solutions that can be installed on-site at an independent hotel.  SoftBrands is committed to the hospitality industry, and is an active member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA. 
 
About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for the businesses in the manufacturing and hospitality industries worldwide.  The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products.  SoftBrands, which has approximately 740 employees, is headquartered in Minneapolis with branch offices in Europe, India, Asia, Australia and Africa.  Additional information can be found at http://softbrands.com.

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Contact:

David Purcell
Director, Global Sales Planning
1.949.598.6434
[email protected]

 
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Also See: SoftBrands Strengthens Relationship With Westmont Hospitality Group / June 2009

SoftBrands Appoints Erik Munoz Vice President of Sales, Asia Pacific / April 2009

SoftBrands Appoints Jo Masters Senior Vice President of Its Hospitality Business / August 2008

Red Roof Inns Partners With SoftBrands on Major Technology Upgrade; Will Deploy Full Range of Solutions Across 326 Properties / May 2008

SoftBrands Selected by Salamander Hospitality for Innisbrook Resort and Golf Club / December 2007

SoftBrands Combines Epitome and Karyon to Fuel the Rapid Growth of GrandStay Hospitality, LLC / November 2007

SoftBrands Selects AnyRate to Provide Competitive Intelligence Solution; AnyRate Software to Provide Karyon Members Competitive Rate Tools / October 2007

Softbrands Broadens Mosaik Product Line to Include CRM Solutions Tailored to Hotels / September 2007

Mainsail Management Group Selects SoftBrands Epitome Property Management System / September 2007

Best Western Listel Whistler Hotel Selects SoftBrands' Medallion Property Management System; Technology Includes Two-Way Interface for Managing Availability, Rates and Inventory / August 2007

SoftBrands Announces Pay As You Go Pricing for Independent Hotels / June 2007

Larkspur Hotels Simplifies Management of Its San Francisco Hotels With SoftBrands' Epitome PMS / June 2007

SoftBrands Epitome Property Management System Chosen by Provenance Hotels for Hotel Murano / May 2007

Softbrand's Medallion Property Management System Endorsed by Best Western International / March 2007

Softbrands and Kerry Hotels Announce the "Karyon Collection by Kerry Hotels" / March 2007

Jumeirah Signs Global Business Partnership with SoftBrands; Jumeirah to Implement SoftBrands Next Generation Technology Throughout Its Portfolio of Luxury Hotels and Resorts / January 2007

Choice Hotels Selects SoftBrands Portfolio Central Reservation System and Web Booking Engine / January 2007

McEniff Hotels Replaces its Current Property Management Systems with Softbrands Portfolio / January 2007

Medallion Best Western Two Way Interface Installed at All Three Boyle Properties / December 2006

High-Touch Electronic Distribution Service Introduced by SoftBrands; Karyon to Provide Reservation Management Services to Hospitality Marketplace / November 2006

SoftBrands and GuestWare Introduce Two-way Interface / November 2006

SoftBrands Signs Definitive Agreement to Acquire Hotel Information Systems; Expects to Merge HIS Personnel, Products and Services into its Hospitality Operations / August 2006

SoftBrands Adds a Trio of Solutions to Growing PMS Business; At least one SoftBrands PMS sold every day across the globe from October 2005 to April 2006 / June 2006

With the Number of Reservation Sales Channels Exploding and Their Per-booking Costs Sky-rocketing - SoftBrands Hospitality Has the Answer / July 2003

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