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The Pineapple has been a symbol of hospitality for centuries. According to legend, captains of New England would mount a pineapple on their fence posts when they had a safe return from sea.  This served as an invitation for family and friends to visit and share a meal together.  Today, the pineapple serves as a symbol for the highest quality in hospitality
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Planting Seeds  of Sustainability

Pineapple Hospitality pledges to donate $1 for every attendee at upcoming
AH&LA events, helping fund the Nature Conservancy�s
tree-planting initiatives in the Amazon.



Saint Charles, Missouri � JUNE 17, 2009 � Pineapple Hospitality and the American Hotel  & Lodging Association (AH&LA) are trading dollars for trees at industry events throughout 2009.

As part of the AH&LA�s Green Partner program, Pineapple Hospitality is pledging to donate $1 for every attendee of this year�s Summer Summit, AH&LEF Golf Classic, HotelPAC Broadmoor Classic and Fall Conference. AH&LA, in turn, uses each dollar to plant a tree through the Nature Conservancy�s 
Plant A Billion campaign.

With the Summer Summit approaching on June 23-24 in Chicago, AH&LA already has pledged to plant 840 trees to offset the carbon footprint of the event. And with the support of Pineapple Hospitality and AH&LA�s other Green Partners, hundreds � if not thousands � of more trees will be growing by year�s end. 

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�Even in these difficult economic times it is the support of our hospitality customers and strategic partnerships with BITAC, Cypress Hotel & SPA, INNCOM, Pure Rooms, and USFI that enable us to Partner with AH&LA on this endeavor with The Nature Conservancy,� says Ray Burger, President of Pineapple Hospitality. 

�All of the Strategic Partners of Pineapple Hospitality firmly believe in the importance of taking a more environmental approach to business � and trust that sustainability is what�s going to sustain the hospitality industry as we go forward,� Burger continues. �I can�t think of a better way to show our support to this industry and to a greener future than by partnering with AH&LA and the Nature Conservancy on this important initiative.�

Pineapple Hospitality is the premier distributor of "Green" Hotel Products and Marketing Programs for the Hospitality Industry. Along with its Pineapple Partners � a group of companies within the industry that share the same environmental ideals � Pineapple Hospitality is working to both educate and supply the industry with a wide selection of products and programs designed to promote sustainability of both the environment and the bottom line.

Plant A Billion
 


Ray Burger
President
Pineapple Hospitality, Inc.
[email protected]
 (636) 922-2285
The Nature Conservancy is working with partners like AH&LA to save and bring Brazil�s Atlantic Forest back from the brink � restoring 2.5 million acres and planting 1 billion trees over the next seven years � through its Plant A Billion drive. The reforestation efforts will remove 10 million tons of carbon dioxide from the atmosphere every year � the equivalent of taking 2 million cars off the road. The campaign also will protect 10 critical watersheds in the Atlantic Forest Region, helping provide hydro-powered electricity to more than 70 million people.

With the help of national companies like Disney, AT&T, VISA, and many more, combined with local efforts and associations, the Nature Conservancy already has planted more than 5.2 million trees � though that still leaves a long way to go toward 1 billion.

The Conservancy�s mission was the perfect match for what AH&LA was trying to achieve through its Green Partners program.

�We chose the Nature Conservancy�s program based upon their longstanding reputation as an environmental leader, and in light of their Plant A Billion campaign, which is dedicated to planting a billion trees in Brazil �s Atlantic Forest,� says Netanya Stutz, Marketing Manager at AH&LA. �We were also drawn to the simplicity of the campaign: $1 = 1 tree.  We took this a step further and applied this formula to AH&LA events, where 1 person = $1 = 1 tree, and posed this as an opportunity to engage our eco-conscious members to help us offset the carbon footprint at our events. 

�There is the potential for an unlimited number of Green Partners at each event, and event size ranges from 110 to over 1,000 attendees, so we have the chance to plant thousands of trees this year alone,� she adds. �Our hope is that this opportunity will gain momentum throughout the year, and that each event will have more Green Partners than the last.�

Find out more about the Nature Conservancy and its Plant-A-Billion campaign at www.plantabillion.org. 

Upcoming Events

When times get tough, it�s easy to target travel and conferences as places to cut budgets. But it�s actually times like these that make increasing education and building relationships all that more important. 

Find out more about the four AH&LA events being sponsored by Pineapple Hospitality as a Green Partner and be a part of the 1 person = $1 = 1 tree campaign.

Summer Summit

The AH&LA Summer Summit is the association's annual summer meeting where members of the lodging industry gather for committee meetings, educational programming, networking opportunities, and the AH&LA Stars of the Industry Awards luncheon. If you've never attended a committee meeting, this is your prime opportunity to see what they're all about, while getting to know industry leaders in an intimate setting.

Being held June 23-24 in Chicago, the Summer Summit is your chance to meet other like-minded hoteliers by attending any of over a dozen committee meetings. The event provides attendees with the information they need to make more strategic decisions, while using the combined expertise of all guests to benefit the industry as a whole.

Last year�s event drew 210 attendees, and this year�s Summit looks to be even bigger � despite these tough economic times. The keynote speaker is Geoffrey Colvin, FORTUNE Magazine�s senior editor at large and one of the world�s most respected financial journalists. Colvin will share key tactics for weathering a financial crisis and positioning your business to be stronger once the recession passes.

AH&LEF Golf Classic

Whether this is your first time or you're a seasoned veteran, the Golf Classic is the most inviting event of the year to connect with industry decision makers.  There's just no venue that compares to friendly competition for developing key partnerships that generate deals, both now and in the long-term. This three-day event allows for invaluable networking and business opportunities while providing vital funds for American Hotel & Lodging Educational Foundation (AH&LEF) scholarships.

Held August 23-26 in Pinehurst, N.C., this event offers community and connections along with unlimited golf at one of the country's premier golfing destinations.

The Foundation distributed almost $1.3 million last year to support key industry initiatives in education, research and outreach programs. With about 110 key hospitality leaders and executives in attendance last year, events like the Golf Classic are crucial sources of funding.

HotelPAC Broadmoor Classic

Held September 3 at The Broadmoor luxury golf resort in Colorado Springs, Colo., the HotelPAC Broadmoor Classic Golf offers three days of unlimited golf and networking opportunities with industry leaders at a spectacular resort. Along with the education you�ll receive, the event allows AH&LEF to provide on-going support to those seeking careers in the hospitality field. In 2003, the Foundation awarded more than $476,000 to 330 students and lodging industry professionals.

144 attendees made the trip last year. And as one of HotelPAC�s top-earning events, the golf tournament is also one of the most successful methods for raising vital funds which support industry-friendly candidates for federal office.

AH&LA Fall Conference

Held each year in conjunction with the International Hotel/Motel & Restaurant Show (IH/M&RS), the American Hotel & Lodging Association's (AH&LA) Fall Conference brings the lodging industry to New York to meet on the top issues facing the industry. Delegates attend committee meetings, educational seminars and social functions.

Last year�s event hosted 1,013 attendees, featuring more than 30 educational sessions focusing on strategies for success in hospitality. 

Set for Nov. 6-10 at the Jacob K. Javits Convention Center in New York, the Fall Conference ties in directly with IH/M&RS � the largest hospitality tradeshow in the world, attended by more than 35,000 professionals.

About Pineapple Hospitality
Headquartered in Saint Charles, Missouri, Pineapple Hospitality� is an EPA ENERGY STAR� partner bringing fresh ideas to hospitality guests� doors and owner/operators� bottom lines � including FreshStay® (www.freshstay.com), EcoRooms & EcoSuites (www.EcoRooms.com) Environmentally Sensitive Amenities�, EO®, Neutrogena®, Earth Perfect and greenSPA� amenities, AVIVA and WAVE dispensers, Energy Efficient Lighting and Controls, Custom Linen & Towel Re-Use Programs, Green Key Cards, Green Earth Key Cards, Energy Management Systems and Controls, High Performance  showerheads, the Nature�s Mist� deodorization system, Zero Odor, and dozens of other products and programs. For more information, please visit www.pineapplehospitality.net, or call us at 636-922-2285.

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Contact:

Ray Burger
President
Pineapple Hospitality, Inc.
[email protected]t
 (636) 922-2285
www.pineapplehospitality.net
 

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Also See: Choice Hotels� Comfort Suites and Cambria Suites Brands Benefit from Going 100% Smoke-free and Joining the FreshStay.com Network / April 2009
Green Your Gray Matter; 2nd Annual Green Lodging Education Week to be held March 16 -23, 2009 / March 2009
FreshStay Enables Travelers to Choose Clean Air for Lodging; Health oriented travelers breathe easier by booking their hotel stay on FreshStay.com / March 2009
FreshStay Members Recognized For Their Commitment to Clean Air; FreshStay.com unveils Certificate of Recognition for its growing family of 100% smoke-free accredited lodging partners / January 2009
Expanding Eco-Education; Pineapple Hospitality teams with BITAC to bring green solutions to one of the industry�s premier educational events / December 2008
Stop the Presses: Smoke-free lodgings on the rise; With the number of smoke-free lodgings growing at a record rate, FreshStay.com sets a goal to grow to 10,000 non-smoking properties before the end of 2009 / December 2008
Hotel Industry Veteran Rick Henrikson Joins the Atlantis Hospitality Group / December 2008
10 Green Ways to Deal with a Tough Economy; Pineapple Hospitality offers numerous products and services to enhance your guest experience and lower operating costs / October 2008
Atlantis Rising; A trio of experienced hospitality leaders join Atlantis Hospitality Group - a new consulting firm dedicated to providing cost-effective solutions to specific hotel operational needs / July 2008
10 Ways for Hoteliers to Celebrate Earth Day 2008 / April 2008
Refreshing Leadership; Four Carlson Hotels Worldwide locations join FreshStay?/ April 2008
Taking Green Mainstream; As the sustainability movement continues to escalate, Pineapple Hospitality's EcoRooms& EcoSuites adds green leader Q Hotel & Spa as a new member and recruits two top talents to serve as Advisors -Bernadette V. Upton and Ray Hobbs / March 2008
Pineapple Hospitality Proclaims March 9-15 Green Lodging Education Week; Three major hospitality conferences during the week of March 9-15 will make green a priority / January 2008
FreshStay - The World�s Largest Directory of Lodging Properties featuring Better Indoor Air Quality celebrates 2nd Anniversary / January 2008
Green Heat For the Holidays: The innovative Buffet Burner from Pineapple Hospitality is so hot it can help keep the environment cool / November 2007
Three's Company; Pineapple Hospitality's EcoRooms & EcoSuites adds three new members to its Board of Advisors, providing additional environmental insight and perspective for the hospitality industry / October 2007
Fresh Impressions; Many hotels listed on FreshStay.com® are finding success by going beyond providing smoke-free environments and offering guestrooms, meeting rooms and public spaces with Indoor Air Quality IAQ enhancements / October 2007
Green Leaders: EcoRooms & EcoSuites new Board of Advisors hopes to raise the environmental standards of the hospitality industry, educate consumers and differentiate green from 'greenwashing' / August 2007
Guaranteed Non Smoking = Guaranteed Success; FreshStay® Version 2.0 a Huge Hit With Guests & Hoteliers / July 2007
Another �Green� Tool For Hotels� Eco Toolboxes; Guests and hoteliers alike rave about the quality of Environmentally Sensitive AmenitiesTM from Pineapple Hospitality / June 2007
Turning Up the Heat; Pineapple Hospitality Adds the Buffet Burner Electric Chafing Dish Heater to its Growing Line of Cost-effective, Environmentally-friendly Hospitality Solutions. / June 2007
Attention Frequent Breathers�: FreshStay® Version 2.0 Features Major Web Site Redesign & Fully Integrated Booking Process; At the all-new FreshStay, Frequent Breathers can find and book smoke-free hotel reservations worldwide / May 2007
Choice Hotels Comfort Suites Brand To Go Smoke Free May 1, 2007; The decision adds another 433 U.S. hotels to the ever-growing ranks of FreshStay.com's directory of smoke-free lodging facilities worldwide / April 2007
Better Designs Today For a Greener Tomorrow; Design sustainability expert David Oakey to headline the March 14th Green Hospitality Conference hosted by Lodging Hospitality and Pineapple Hospitality, Inc. / March 2007
Bacteria-Ridden Remote Controls Are The Likely Place for Guests to get a Cold or Flu / February 2007
The Triple Win: greenSPA� Amenities Benefit Hotels'Guests, Properties' Profits and the Environment; Hotels from coast to coast reduce waste to preserve our planet / January 2007
The Triple Bottomline: Fresh BulbTM Eliminates Odors, Cuts Energy Costs and Reduces Global Warming; Pineapple Hospitality announces its Winter Light Sale / January 2007
Global Growth; The FreshStay.com online directory/network of smoke-free lodging properties connects a growing number of owner/operators with travelers from across the globe / December 2006
FreshStay® Reports 2,700% Gain in Smoke-free Hotels; With 2,300 Marriott properties' going smoke free, more than 5% of U.S. hotels will be 100% non-smoking / August 2006
Springfield�s Krystal Aire Inn & Suites Introduces Another Fresh Idea; All Non-Smoking Hotel Installs Energy Efficient, Odor-Neutralizing Light Bulbs / August 2006
FreshStay® Online Network Unites Hotels Worldwide,Fuels Smoke-Free Movement: Kentucky is the 48th state to join the FreshStay® union of nonsmoking lodging properties / June 2006
Turn Trash into Cash; Pineapple Hospitality® and Midas Consulting Identify Eight Red Flags For Hotel Operators to Improve Environmental Practices and Reduce Waste Management Expense / June 2006
PURE Solutions Signs On As A Corporate Sponsor Of FreshStay�; FreshStay�'s rapidly growing online directory of non smoking hospitality properties is the perfect match for the PURETM Rooms program, which converts guestrooms to allergy-friendly rooms within 24 hours / May 2006
Pineapple Lights Up Hotels' Bottom Lines; Hospitality Properties Reap Significant, Sustained Economic Benefits By Embracing Environmentally-Friendly, Energy-Efficient Bulbs; Lighting Retrofits Reduce Costs & Bolster Guest Satisfaction / May 2006
Top 5 States and Top 10 cities for Non Smoking hotels in the U.S.; www.freshstay.com adds 25 non-smoking properties during April -California is the number 1 state and Seattle the number 1 city / May 2006
Zontec� Sponsors FreshStay.com to Identify Best Places Where Guests Can �Breath Easy, Sleep Great�� / April 2006
200 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month/ March 2006
120 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month / February 2006
Fresh Air: The New Hospitality Amenity; Pineapple Hospitality Launches FreshStay�, an Online Directory of Hotels Offering Better Indoor Air Quality / January 2006
Gift of the Year: Pineapple Hospitality�s Energy $aving Trifecta / December 2005
Pineapple Hospitality is Now the Exclusive U.S. Supplier of Environmentally Sensitive Amenities�  / November 2005
Got Pineapple? Hotelier-turned-industry-innovator Ray Burger Launches Pineapple Hospitality� � bringing fresh ideas and business-building products and programs to your guests� doors and your bottom line / September 2005


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