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HMP Properties Chooses Knowland Group’s READERS™

Dynamic hotel group finds cutting edge service helps increase group sales!

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Salisbury, MD, June 10, 2009 – HMP Properties, Inc. has tapped hospitality sales and marketing leader The Knowland Group, Inc., to serve their growing group of Intercontinental, Hilton, Choice, and Carlson Hotel properties with Knowland’s innovative READERS™ program. 
 
“We’re very happy with with READERS™,” says Shelley Smith, Vice President of Operations for HMP.  “It’s really helped our sales team search out hot leads and go after new meeting business for all our hotels.”

Launched in 2004, READERS™ was the first online database of reader board field research in the history of the hospitality industry.  It immediately increased hotel sales for Knowland Group clients and quickly became a popular and sought after product for hundreds of hotel sales managers nationwide.
 
“The Knowland Group created READERS to serve as a proactive sales tool that helps drive business to the hotel properties in the most efficient and cost effective way possible,” says David McKean, EVP of Sales & Marketing for the Knowland Group.  “We anticipate READERS will lead to greater group sales for all of HMP’s properties!”
 
About Knowland Group:
Headquartered in Salisbury, MD, The Knowland Group is a premier provider of sales and marketing products and services to the hospitality industry worldwide. Knowland serves over 90 markets within the United States, Canada and beyond. Single-minded in its goal to add client value, Knowland is a proven innovator, consistently striving to develop market-changing products and services. For more information, visit www.KnowlandGroup.com or call 410-860-2270.

About HMP Properties:
HMP Properties, LLC (www.hmphotels.com) is an award-winning hotel development and management company headquartered in Williamsburg, VA. Since its inception in 1998, HMP Properties has built on reputable brands, upholding the standards of franchises such as Marriott, InterContinental, Hilton, Choice and Carlson. HMP Properties owns and operates six hotels in strong markets throughout Virginia, with six new properties scheduled to open in the near future.

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Contact:

David Warick,

Public Affairs/Media Relations

The Knowland Group

(302) 645-9777 ext 207

dwarick@KnowlandGroup.com


 

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Also See: The Knowland Group Acquires Denver Area Market Research Firm; Acquisition provides 10+ years of data to be used to test proprietary data-mining and micro-targeting techniques / December 2008

Knowland Group Selected by Remington for Their Hotels / June 2008

The Knowland Group Has Researched One Million Events; Hotel group intelligence company database on group activity reaches milestone / June 2008

The Knowland Group Signs 1,000th Client; Three and a half year old company’s growth puts it in a league of its own / May 2008

The Knowland Group Has Record-Breaking Month; Over 100 new clients signed in April / May 2008

Knowland Signs 700th Client, Less Than Two Months After Signing Number 600; Cutting-edge technology and commitment to international growth spur market intelligence firm's phenomenal success / December 2007

Top Five Reasons for Meeting Planner Site Selection; Knowland Group Research Reveals That Price Isn’t Everything / November 2007

Knowland to Provide INSIGHT to Over 400 Preferred Hotels Group Member Properties; Luxury Hotel Brand Recognizes Value of Revolutionary New Tool / October 2007

Knowland Signs 600th Client in Less Than Three Years; Market intelligence firm continues tremendous growth, attributes success to adding client value / October 2007

Knowland Unleashes INSIGHT on the World of Hospitality and Asks Hoteliers to Imagine…Imagine a breakthrough tool that provides access to over $3 billon In group bookings / September 2007

Exclusive Tarsadia Hotel Group to Let Knowland Take the Lead; Tarsadia Hotels Signs on with Knowland Group's INSIGHT to Track Group Sales Leads / August 2007

The Knowland Group Opens 100 Seat Call Center in Salisbury MD; Market Intelligence Firm Continues Expansion, Opens Combined Call, Operations Center on Maryland's Eastern Shore / July 2007
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