News for the Hospitality Executive
|Culture is important at Ace Hotel, and
we are always looking for creative ways to improve the guest
experience. So for
our new hotels, Ace Hotel New York and Ace Hotel & Swim Club in
Springs, we worked with Guest-Tek to create one of a kind Video on
with a unique mix of independent and mainstream content to bring
further into the Ace experience. “We see this system as
an innovation in guest experience and a way to create a new forum for
independent film makers,” says Ace co-owner Alex Calderwood.
Ace is providing custom content from indie directors and studios. This includes material from indie-driven film festivals like the Asian American International Film Festival, Portland Institute for Contemporary art and large indie studios such as Independent Film Channel (IFC).
The initial lineup includes films from IFC and TLA Releasing, as well as film shorts from Arkitip Magazine. The content will grow and evolve over time, and be location-specific: Each city’s hotel will have films that focus on that locale. At Ace Palm Springs there will be Plagues and Pleasures, A Documentary on the Salton Sea, and in New York we will offer Death Bowl to Downtown, about the history of skateboarding in NYC.
In the future, there will also be streaming radio with worldwide stations, and custom content that is produced by the Ace Hotel.
Guest-Tek Interactive Entertainment Ltd. worked with Ace to install a fully digital, internet protocol (IP) system that will allow high quality internet access and High-Definition (HD) Video-on-Demand entertainment programming from the leading providers of HD content to be delivered to each of their 258 guest rooms in New York and 180 guest rooms in Palm Springs, plus content from independent producers selected by Ace Hotel.
"We are very excited to be partnering with Ace Hotel because they incorporate the needs and desires of their customers into the amenities and services they provide,” said Arnon Levy, CEO of Guest-Tek.
Ace is providing custom content from indie directors and studios, as well as the current Hollywood releases and adult films. The wide range of content will have an equally wide price range, giving the guest more choice. Ace designers also created a custom interface, a photo collage that echoes the Ace website design, to replace the default screen.
Guest-Tek is the world’s largest provider of IP based technology solutions for the hospitality industry. Guest-Tek’s OneView platform provides hotels with converged data, video and telephony services. Guest-Tek is a preferred vendor to major hotel brands, providing services including network design, procurement, implementation, and post sales customer support to 2,734 properties and over 455,000 rooms. Guest-Tek’s common shares trade on The Toronto Stock Exchange under the trading symbol "GTK". The company's head offices are in Calgary, Alberta, and it has major support facilities in Irvine, California, and Warsaw, Poland as well as Sales offices located throughout North America and Europe. For more information about Guest-Tek, go to www.guest-tek.com.
Arnon Levy, President & CEO
Ryan Bukstein, PR & Marketing
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