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Unified Resorts, Ltd. and Sagewood Investments, LLC Planning a 140 room
St. Regis Hotel in Downtown Hamilton, Bermuda



NEW YORK - June 30, 2009 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the next stop on its global expedition with plans to open a new St. Regis hotel in Bermuda, marking the debut of Starwood and the St Regis brand on the exclusive island. Scheduled to open in 2013, The St. Regis Bermuda and The Residences at The St. Regis Bermuda will be located in the heart of downtown Hamilton, Bermuda’s picturesque seaside capital and bustling international business hub. 

The first major luxury hotel to open in downtown Hamilton in more than 50 years, The St. Regis Bermuda will feature approximately 140 exquisitely appointed guest rooms and suites, approximately 80 exclusive, serviced residences, a Remède Spa, signature restaurant, a wine bar, library, and a rooftop conservatory. Owned by Par La Ville Hotel and Residences, Ltd., a partnership between Virginia-based Unified Resorts, Ltd. and New York-based Sagewood Investments, LLC, The St. Regis Bermuda will offer unparalleled luxury, highly personalized service and refined elegance at one of the world’s best addresses. 

Nestled in the center of Hamilton’s dynamic business district and just a short distance from Bermuda’s stunning beaches and azure waters, The St. Regis Bermuda will be the ideal destination for both business and leisure guests. A leading economic and political hub, Hamilton offers guests and residences an appealing mix of specialty shopping, restaurants, cultural centers and landmark corporations. St. Regis guests and residences will have exclusive access to the nearby St. Regis Beach Club, where they can unwind amidst sparkling pink sand beaches, breathtaking ocean views, lush landscapes and luxury amenities including a salt-water infinity-edge pool, private serviced cabanas, indoor recreation room and signature spa services. Guests and residences can indulge their senses at the Beach Club Restaurant featuring culinary delights inspired by local ingredients and flavors. 

“We are proud to introduce The St. Regis Bermuda featuring the iconic luxury, unmatched privilege and bespoke services for which the St. Regis brand is renowned,” said Paul James, Global Brand Leader, St. Regis and The Luxury Collection Hotels & Resorts. “Truly one of the world’s most desirable destinations, Bermuda is rich in culture and heritage and offers our discerning global guests and residents a world class business community within stunning natural surroundings.” 

“Starwood continues to grow its footprint of best-in-class hotels and resorts around the world by working with the right partners on the right properties in the right places," said Simon Turner, President of Global Development for Starwood Hotels & Resorts. “We look forward to working with our partners at Par La Ville Hotel and Residences as both Starwood and the St. Regis brand debut in this dynamic market.” 

“We are proud to work with Starwood hotels to introduce the prestigious St. Regis brand to Bermuda,” said Premier Dr. the Hon. Ewart F. Brown, Minister of Tourism and Transport. “In beautiful Hamilton, St. Regis Bermuda will be well positioned to provide first class hospitality and amenities in a thriving commercial center and visitor hotspot.” 

The Residences at The St. Regis Bermuda will include approximately 80 luxurious Residences within the hotel. The Residences will feature a separate, private lobby entrance and elevators, a dedicated concierge staff and service levels never before offered in Bermuda, as well as full access to the hotel’s luxury amenities and facilities. Residents and guests alike will be invited to indulge in personalized spa treatments at the hotel’s signature Remède Spa and a diverse menu of culinary delights at the hotel’s world-class restaurant. 

An ideal choice for weddings, meetings and special events, The St. Regis Bermuda will offer approximately 12,000 square feet of event space including a 4,000 square foot ballroom and a grand outdoor courtyard with stunning views. Co-designed by Bermuda-based architectural firm, Linberg & Simmons Chartered Architects and Atlanta-based architectural firm of Smallwood, Reynolds, Stewart, Stewart & Associates, the hotel and residences will reflect the old world charm of classic Bermuda-style architecture complemented with a modern metropolitan design sensibility. 

Following in the tradition of the legendary St. Regis New York, The St. Regis Bermuda will feature distinguished signature elements of the St. Regis brand including the iconic St. Regis Butler Service, bespoke guest experiences and luxury accommodations tailored to meet global travelers’ needs. Trained in the English tradition, the butlers provide ever-present, yet unobtrusive service while anticipating guest needs and customizing each guest’s stay according to his or her specific tastes and preferences. 

The St. Regis Bermuda will be the newest addition to The St. Regis portfolio of hotels and resorts in the most coveted destinations around the world including Bora Bora, Bali, Aspen, Punta Mita, Singapore, New York, Washington D.C., San Francisco, Atlanta, London, Rome, Beijing and Shanghai. 

For more information on The St. Regis Hotels & Resorts, please visit, www.stregis.com 

About St. Regis Hotels & Resorts 
Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. Founded by John Jacob Astor IV, with the opening of the first St. Regis Hotel in New York City over a century ago, The St. Regis brand of hotels is known for its unique luxury dimension, customized service and refined elegance, in the best destinations worldwide. Plans for this brand to globally continue its legacy include long-awaited St. Regis properties in Bahia Beach, Puerto Rico, Bal Harbour, Deer Crest and Hawaii in the US, and in Buenos Aires, Kanai Riviera, and Mexico City in Latin America. St. Regis has also announced plans to open properties in Bangkok, Chengdu, Kuala Lumpur, Lhasa, Nanjing, Osaka, Sanya Yalong Bay and Tianjin. In Africa and the Middle East, the St. Regis brand will continue to expand in Abu Dhabi, Cairo, Doha and Mauritius. The distinctive trait of the St. Regis experience is customized service and attention, coveted locations and luxurious design. For more information on The St. Regis Hotels & Resorts, please visit www.stregis.com
About Starwood Hotels & Resorts Worldwide, Inc 
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com. 

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Contact:

Starwood Hotels & Resorts Worldwide, Inc.
Daniella Weinberg, 212-380-4005
St. Regis Public Relations
Daniella.weinberg@starwoodhotels.com
 

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Also See: In April 2009, the 88 room Tucker’s Point Hotel & Spa Opens, the Resort Serves as the Centerpiece of Tucker’s Point Club, Bermuda / January 2009
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