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VANCOUVER, April 24, 2009 - Intrawest, a
leader in the development and management of experiential destination
resorts, today announced new marketing and sales leadership
appointments at three of the premier mountain resorts in Colorado
- Steamboat, Winter Park and Copper
Mountain. The appointments involve existing senior
management team members and all will be effective on June 1,
2009.
Andy Wirth has accepted the newly created
position of Senior Vice President of Sales & Marketing at Steamboat
and he will have direct responsibilities for all aspects of marketing
and sales at the resort. Previously, Wirth served as Intrawest's Chief
Marketing Officer based in Vancouver, and prior
to this he spent 23 years in various senior marketing leadership
positions at Steamboat. In addition to his new responsibilities at
Steamboat, Wirth will maintain direct oversight and management of
Intrawest's enterprise-wide strategic partnerships and coordination of
the Intrawest Hospitality Management marketing platform. In addition,
Wirth will continue to work in close coordination with Intrawest's real
estate sales and marketing division, Playground. Wirth commented: "I am
genuinely thrilled to be returning to Steamboat Ski Town USA(R) while
still maintaining my overarching responsibilities on behalf of
Intrawest."
"We are extremely pleased to see Andy return to the senior
leadership team at Steamboat," said Chris Diamond,
president and chief operating officer at Steamboat Ski & Resort
Corporation. "Andy is an industry veteran with a strong track record of
building the brand value and customer programs that have defined
Steamboat's reputation as the leading family resort in the West. He is
an enthusiastic leader and accomplished community representative and we
welcome him back to Steamboat."
With this, Rob Perlman will transition from
his role as the Vice President of Sales & Marketing at Steamboat to
his new position as the Vice President of Sales & Marketing at
Winter Park Resort. Prior to joining Steamboat in June 2008,
Perlman served as the Chief Executive Officer for Colorado Ski Country
USA, a role in which he represented the ski industry as the Chairman of
the Board of the Colorado Tourism Office. Perlman's extensive industry
experience also includes roles at Winter Park,
Vail Resorts and Mammoth Mountain in California.
"Rob has done an outstanding job at Steamboat and he has made
very positive contributions to the company, the resort brand and the
local community over the course of the past year. We wish him all the
best in the future as he begins this wonderful new opportunity at Winter
Park," added Diamond.
"Rob began his career in Winter Park and
his vast experience with the City of Denver and
the Colorado Legislature through his leadership of the Colorado Tourism
Office will greatly benefit Winter Park," said Gary
DeFrange, president and chief operating officer at Winter Park
Resort. "His exceptional work at Steamboat coupled with his background
at Colorado Ski Country USA will greatly enhance our efforts to evolve Winter
Park's position as a true destination resort."
"A significant opportunity presents itself to leverage two
talented executives within our company to drive business opportunities
in Colorado," said Bill Jensen,
chief executive officer at Intrawest. "Steamboat and Winter
Park are two of our core resort properties and they remain a
central focus for Intrawest's long-term success. I am confident that
under the sales and marketing leadership of Andy and Rob we will
continue to deliver exceptional experiences for our guests, homeowners
and employees at these two great resorts."
In addition to the new appointments at Steamboat and Winter
Park, Jesse True will continue his role as
the Vice President of Sales & Marketing at Copper
Mountain. True will focus exclusively on brand management
and enhancing the guest experience at Copper Mountain.
Previously, True oversaw the marketing and sales disciplines at both Copper
Mountain and Winter Park.
About Intrawest
Intrawest is a leader in the development and management of
experiential destination resorts. The company has interests in ten
resorts at North America's most popular mountain
destinations including Whistler Blackcomb, a host venue for the 2010
Olympic and Paralympic Winter Games. The Intrawest network also
includes Canadian Mountain Holidays, the largest heli-skiing operation
in the world, Sandestin Golf and Beach Resort in Florida
and Club Intrawest - a private resort club with locations throughout North
America. In addition, Intrawest develops, markets and sells
real estate at its resorts and at other locations across North
America and in Europe. Intrawest is
headquartered in Vancouver, British Columbia and
is a portfolio company owned primarily by private equity funds managed
by affiliates of Fortress Investment Group LLC.
For more information,
visit www.intrawest.com.
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