Global Leader in visual
content distribution for hotels worldwide expands its
network to include travel websites
powered by GTA travel, giving online
travel shoppers greater opportunities
to better merchandise
their hotels online.
TORONTO, ON and LONDON, ENG (PRWEB) March 12,
2009 -- VFM Leonardo Inc., the
leading provider of visual content management and distribution for hotels
worldwide, today announced it has been selected as the exclusive provider
of hotel
visual content distribution for Gullivers Travel Associates (GTA Travel).
Over 40 travel websites powered by GTA will now display more and richer
visual content on their websites. As a result, GTA can engage travel shoppers
and increase conversions. With a strengthened distribution
network, VFM Leonardo gives hotels the opportunity to reach and influence
more online travel shoppers on GTA�s and its clients� travel websites.
VFM Leonardo is aggregating all of GTA�s 23,000+
partner hotels� information and visual content into their VScape®
Digital Asset Management platform � the travel industry standard that
enables distribution partners, like GTA, to control the chaos of managing
and distributing hotel visual content for its partner hotels through one
single point of entry. With full access to VScape�s visual content management,
distribution and reporting capabilities, GTA can seamlessly display thousands
of hotel photos, virtual tours and videos on all of their websites, effectively
engaging travel shoppers and increasing overall look to book conversion
rates.
�VScape not only makes it easy to manage thousands
of digital assets, but it also ensures that our clients researching travel
on our websites always see the most up to date, engaging hotel visual content.
This keeps them on our websites longer and increases conversions, which
benefits both GTA and our partner hotels,� Jesper With-Fogstrup, Senior
Director � Global Hotel Strategy and Operations for GTA.
By expanding their universally accepted visual
content distribution network to include GTA�s websites, including bookTravelBound.com,
OctopusTravel.com and numerous travel and tour operator sites globally,
VFM Leonardo enables hoteliers to extract the most value from their online
presence by giving them the opportunity to distribute their photos,
virtual tours and videos to more electronic distribution channels than
ever before. VFM Leonardo�s strengthened network adds further online merchandising
opportunities for hotels using visual content that engages more travel
shoppers and influences them to book.
�The benefits of our exclusive agreement with
GTA are twofold. We�re streamlining GTA�s visual content distribution process
but also strengthening our visual
content distribution network which enables hotels to reach and engage
even more in-market online travel shoppers, convert more lookers into bookers
and increase their ROI. We�re committed to continually expanding our distribution
network so that hotels get the most value out of their online presence,�
Paolo Boni, President & CEO of VFM
Leonardo.
About GTA
GTA (Gullivers Travel Associates) is a world
leader in the provision of ground travel products and services. GTA uses
industry-leading online technology to market and distribute global travel
content, including more than 23,000 hotels & 3,000 apartments with
instant confirmation, in over 130 countries. Other travel services include
car hire, sightseeing tours and attractions, private transfers, group travel
and rail passes. GTA also provides online destination information, including
300 extensive city and country travel guides, weather reports, currency
conversion and travel health advice. GTA, www.gta-travel.com,
is a Travelport business. Travelport is one of the largest and most
geographically diverse travel companies, dedicated to creating the exceptional
travel experiences the world demands.
About VFM Leonardo
VFM
Leonardo is the world�s largest provider and distributor of online visual
content for the hotel and travel industry. VFM Leonardo�s content library
includes more than one million digital photographs, videos and 360°
virtual tours for over 80,000 hotels and resorts worldwide. Through VScape,
VFM Leonardo distributes this content to its online media network of all
four Global Distribution Systems, Pegasus, and 30,000 plus travel-related
channels including online travel agencies, travel research and supplier
web sites, search portals and major travel intermediaries. VFM Leonardo�s
online media network includes industry leaders such as Sabre, Galileo,
Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google
and many more. For more information, visit www.vfmleonardo.com.
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