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Hong Kong Polytechnic University's School of Hotel and Tourism Management
Gears Up a Bachelor of Science in Convention and Event Management
to Support the Development of MICE Industry

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March 27, 2009 - The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) has been working in close collaboration with the industry to develop relevant programmes to groom the next generation of convention and event managers for the MICE (Meetings, Incentives, Conventions and Exhibitions) industry.

Introducing this development, SHTM Director Professor Kaye Chon said the School is mindful of Hong Kong’s push to strengthen its leading position in the market. He said, “With the spread of convention and event management as a specialist field in Asia, there is a pressing need to train the right people to satisfy industry demand.” 

To develop an innovative programme of direct relevance to the MICE industry, SHTM has set up a dedicated taskforce with industry leaders to work on the curriculum development of Hong Kong’s first Bachelor of Science (Honours) in Convention and Event Management conversion programme, to be launched in 2009/2010. 

A distinct feature of this new programme is that it has responded to industry needs from inception. Programme Director Dr David Jones described the process as “unique and progressive”, with industry involvement to ensure the curriculum mirror the realities of the changing business climate to meet the needs of the industry. It will offer sub-degree holders the opportunity to upgrade their qualifications to the degree level.

“The industry members of the taskforce were asked to outline ‘what competencies the industry would want from a student graduating from PolyU with a degree in this field.’ Their recommendations were then developed into subject proposals, which were taken back for further input until our faculty members could produce a series of new subjects,” added Dr Jones.


Professor Kaye Chon (far right), Dr David Jones (far left) and SHTM students of the
organising committee of the International Convention and Expo Summit 2009. 
The Summit will be held in Hong Kong in May 2009.

The newly developed subjects would cover the broad areas of meeting planning, exhibition management, venue management, and convention sales and service. One of the new subjects has already been incorporated into the School’s most popular BSc (Honours) programmes in Hotel Management and Tourism Management.

SHTM students enrolled on the elective of Meeting Planning are also given the challenging opportunity of practising their skills in real life settings. They are now actively involved in organizing the International Convention and Expo Summit 2009, to be held from 18 to 20 May this year. With its theme “Connect Asia Today”, the Summit would provide delegates with an inter-disciplinary forum for fruitful exchanges. 
 

Bachelor of Science (Honours) in Convention and Event Management

Programme Aims
This programme equips students with the necessary academic, operational and professional knowledge and skills to help them perform competently in the convention and exhibition industry. It offers sub-degree holders the opportunity to upgrade their qualifications to degree level.

The primary objectives of the programme are to acquire:

  • An understanding of all aspects on planning concepts that are relevant to the convention and event management;
  • Knowledge of planning of corporate events, festivals, conventions, meetings and special events;
  • Ability to meet the challenges of logistics and site selection in organizing events and exhibitions; and
  • Ability to understand the relationship between tourism and the meetings, incentives, conventions and exhibitions (MICE) industry. 
Programme Characteristics
The BSc(Hons) in Convention and Event Management is a 2-year conversion programme tailor-made to enable graduates of the Higher Diploma and Associate Degree in MICE, Events, Hotel, Tourism, Hospitality, Leisure Management or related fields to upgrade their qualifications to degree status. This multidisciplinary programme prepares students for careers at the management level in the MICE industry, either locally or internationally.

The two-year BSc (Honours) in Convention and Event Management programme is a  self-financed conversion programme which is targeted for holders of Higher Diplomas and Associate Degrees, and others who want to complete their bachelor degrees in the convention and event management area. For registration and further details, please click on the Study@PolyU website www.polyu.edu.hk/study

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Contact:

Miss Pauline Ngan
  Marketing Manager
  School of Hotel and Tourism Management
Telephone : 3400 2634
Email : hmpn@polyu.edu.hk

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Also See: Hotel Management Level Salaries on the Rise / HVS / Kefgen / Nov 1998
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