News for the Hospitality Executive
Prestige Resorts & Destinations, Ltd. Claims Trademark
Infringement Against Hilton Hotels
Corporation Branding Effort Using the Mark “Hilton Prestige Portfolio”
MINNEAPOLIS, March 19, 2009 — Prestige Resorts & Destinations, Ltd. has filed a formal complaint for trademark infringement and unfair competition against Hilton Hotels Corporation in U. S. District Court in Minneapolis. Prestige Resorts & Destinations, Ltd., which has been using its federally-registered “Prestige” marks for decades in connection with luxury resort and hotel destination planning services, contends that Hilton’s recently-announced branding effort using the mark “Hilton Prestige Portfolio” is likely to cause confusion and mistake among members of the trade and the public.
Blair McKeever, President and CEO of Prestige Resorts & Destinations,
Ltd. said, “It was necessary for us to take this action to protect our
name, which we have built for more than 25 years in the hospitality industry.
Trademark laws are designed to prevent confusion on part of the public.
With two competing hospitality companies using the same name, the public
is misled, confused and deceived.”
Prestige Resorts & Destinations, Ltd. is a comprehensive portfolio of distinctive high quality resorts around the globe and 30 proven global destination management companies servicing the needs of the meeting and incentive market in 41 countries. Headquartered in the Minneapolis area, Prestige has taken the guesswork out of the site selection process. The in-depth product knowledge of its team allows Prestige to help planners realize truly unique events in outstanding destinations. For more information on Prestige Resorts & Destinations, Ltd. visit www.prestigeresorts.com.
|Also See:||Ten Standards for Promoting Your Hotel Online / March 2008|
|The Restaurant Cipriani London Will have to Change its Name; High Court Rules the Use of the Cipriani Name Infringed the Orient-Express Trademark for the Hotel Cipriani in Venice / December 2008|