News for the Hospitality Executive
Stein Hotels and Resorts Rebranded as Franklyn Hotels
Michael Sagild Named Chief Executive Officer
|NEW YORK - March 31, 2009 - Stein Hotels and Resorts, the
pan-European specialist in small luxury lifestyle hotels, has rebranded
as Franklyn Hotels and Resorts and now extends the collection on to a global
stage by establishing a presence in Asia by 2010, with an initial expansion
into Singapore, China, Indonesia and Thailand. This has followed KOP Groupís
recent investment in Stein Management Company International, parent company
of Franklyn Hotels and Resorts, and the subsequent appointment of Michael
Sagild to the position of Chief Executive Officer.
Franklyn Hotels and Resorts is a unique, pioneering brand of luxury boutique hotels delivering individual luxury to guests seeking an alternative to large, chain-operated hotels. The portfolio focuses on iconic, emblematic properties situated in urban centers as well as areas of great natural settings.
These objectives will be achieved in alignment with key partner KOP Group, a diversified real estate and private equity company, who themselves have created waves in the real estate industry in Singapore with their bold vision and exciting projects. KOP Group, through its subsidiary, KOP Hotels and Resorts, will use its fund to invest in hotel projects and acquisition.
CEO Michael Sagild says ďour key focus with Franklyn is on strategic growth with a global rather than Eurocentric outlook. Through harnessing the strong fundamental work of Franklynís portfolio and philosophy, we will roll-out a unique, pioneering brand of luxury boutique hotels onto a wider geographic platform - achieved alongside KOP Group. While developing luxury living to new levels of excellence, Franklyn will become an established brand in Asia. Within two years, our guests will be able to enjoy this exceptional level of service and quality in Asia, be it during their stay in Franklyn Hotels and Resorts, or when dining at a Franklyn Restaurant.Ē
Following intensive research, the companyís name was subsequently developed with "Franklyn" offering a polysyllabic moniker that positions itself alongside other world-class hotel brands such as Morgans, Aman, COMO and Starwood. Franklyn is a bi-syllabic name, consisting of a free morpheme, "Frank," and a suffix, "lyn," and enjoys a rich cultural heritage through its etymology. The historical resonance of the name itself alludes to the notion of classicism Ė with the classic and contemporary forming core brand values of the company - and it also conjures warm associations of American hospitality. The etymology (the roots and history of words) of Franklyn derives from a broad range of positive concepts: it carries the meaning of a frank or seal, it also denotes sincerity, authenticity and honor. The Franklyn brand will act as a seal of approval, guaranteeing a level of quality and luxury, whether it be in a Franklyn Hotel, Resort, Restaurant or Spa.
Etymology of Franklyn/Frank:
Frank: direct and unreserved, straightforward.
Michael Sagild Named Chief Executive Officer
Michael Sagild was appointed Chief Executive Officer for Stein Management Company International in November 2008, following the start of KOP Capitalís partnership with Stein. Based in the Barcelona corporate head office, Sagild is responsible for overseeing Steinís collection of 13 5-star hotels in Europe. Recent portfolio expansion includes the 221 million euro Finca Cortesin development in Andalucia, Spain.
Sagildís key focus for Stein is on strategic growth with a global rather than Eurocentric outlook. Creative deal structuring, global sales and marketing as well as asset enhancements and renovation of the existing portfolio, in addition to hotel design direction equally form part of his responsibility.
About Franklyn Hotels and Resorts
Franklynís philosophy is to combine the very best elements of the luxury lifestyle with the conveniences of todayís modern world to create an atmosphere of relaxed sophistication and subtle elegance. Franklynís portfolio comprises;
Gran Hotel Son Net, Mallorca, Spain
KOP GROUP Pte Ltd (ďKOPĒ) is a diversified real estate and private equity company headquartered in Singapore with residential, commercial, hotels and resorts properties in its portfolio spanning in global key cities.
Founded in 2006, KOP, though a young company, has created waves in the real estate industry in Singapore with its bold vision and exciting project concepts, partnerships with internationally acclaimed brands and exceptional ability to recognize opportunities and generate exponential value for each of its projects.
KOP boasts a creative professional team with diverse experience in real estate development, sales and marketing, creative deal structuring, financing, project management and asset management.
About Michael Sagild
Sagild began his hospitality career in 1985 at the corporate headquarters for Hyatt International in Chicago and spent the following 11 years working in a variety of senior level management positions for Hyatt International Hotels and Shangri-La Hotels in Australia, Dubai, Saudi Arabia, Thailand, Malaysia and Singapore.
From January 2006 until recently, Sagild was the Chief Operating Officer for Minor Hotels and Resorts in Bangkok. During his 3-year tenure there, Sagild was instrumental in establishing the Anantara brand with a footprint of 11 hotels and projects as well as asset managing an extensive portfolio of deluxe five-star properties. Prior to this, Michael was Managing Director for Le Meridienís Asia Pacific region.
Sagild, a graduate from The Ecole Hoteliere de Lausanne in Switzerland with a degree in hotel management, also holds a diploma in the Advanced Management Program of Cornell School of Hotel Management. He is constantly involved in international tourism forums and a frequent speaker at industry events.
Ms. Kathleen Duda, 646-723-4338 x0
|Also See:||Unique Joint Venture Brings Together Kempinski's European Experience with Anantara's Asian Experience / April 2008|
|Singaporean Based KOP Capital Invests US$250 Million in Stein Group International; Plans to Expand in Luxury Hotels / September 2008|