|The Herald-Sun, Durham,
N.C.McClatchy-Tribune Regional News
March 28, 2009 --CHAPEL HILL -- Plans to build "130 spacious loft-like rooms, energetic public spaces and a hip, social atmosphere" on North Hamilton Road were announced Friday by Starwood Hotels & Resorts Worldwide, Inc.
The Aloft hotel, one of Starwood's brands, is expected to open in early 2010, and is "designed to meet the needs of today's generation of stylish and tech-savvy travelers," according to the company's news release. The hotel will feature 600 square feet of meeting space, as well as an outdoor area and swimming pool.
"We are excited to introduce Aloft to Chapel Hill, a vibrant community well suited for the level of energy and high standards of design and community that Aloft has to offer," said Craig Lambert, senior vice president asset management of Inland American Lodging Corporation. "The Aloft brand's fresh perspective is changing the industry as we know it, and we are happy to be able to provide guests and locals of Chapel Hill with the latest alternative in travel."
Each Aloft room "is also a combination high-tech office and entertainment center equipped with free wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42-inch flat-panel television," the release stated.
Aloft is also committed to the environment and launched a see green program, which promotes ecologically friendly practices, products and services both inside and outside the hotel. For example, Aloft incorporates recycled materials in its design and provides preferred parking for hybrid cars.
Aloft Chapel Hill is owned by a subsidiary of Inland American Real Estate Trust, Inc. and is under the asset-management responsibility of another subsidiary, Inland American Lodging Corporation.
The loft-inspired design, accessible technology and a stylish urban attitude characterize the guest rooms, which feature nine-foot ceilings, oversized windows roomy walk-in showers and amenities.
Designed in conjunction with world-renowned David Rockwell and the Rockwell Group, Aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix (SM) communal lobby area and w xyz (SM)bar. The re:charge(SM) fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by aloft (SM) offers sweet, savory and healthy food, snacks and beverages to grab and go, 24 hours a day.
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