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Statewide, Arizona Room Rates Dropped 11.8% and Occupancy
 Fell 13.45% in January Compared with January 2008
The Arizona Daily Star, TucsonMcClatchy-Tribune Regional News

March 30, 2009 - Arizona hotel room rates and occupancy continued to decline as 2009 began and as the recession deepened, a new report shows.

Statewide, room rates dropped 11.8 percent and occupancy fell 13.45 percent in January compared with January 2008, according to a report by Los Angeles-based PKF Consulting.

Though Tucson fared somewhat better than the state overall, the four local areas surveyed showed an average 10.3 percent drop in rates and a 12.4 percent drop in occupancy rates in the same January-to-January period.

The research firm forecasts that by the end of 2009, U.S. occupancy rates will have fallen 9.1 percent from 2007 to just 57.2 percent -- the lowest level since Smith Travel Research, which supplies historical data for PKF's forecast, began tracking national lodging statistics in 1988.

Hotel trends

Data for January 2009, with change from January 2008

Area                Avg. room rate    Change               Occupancy   Change

Phoenix-Downtown       $146.90 -11.0%         63.9% -14.1%

Phoenix-East Valley        $96.96 -13.5%           55.3% -18.0%

Scottsdale                       $207.90 -14.2%          60.8% -11.6%

Tucson-airport                   $68.87 -13.6%          57.8% -10.8%

Tucson-Downtown             $94.34 -9.5%          53.9% -14.2%

Tucson-East                      $87.15 -8.1%           64.4% -7.0%

Tucson-resorts                $168.66 -9.9%         53.9% -17.9%

Flagstaff                           $73.35 -6.1%            46.8% -11.6%

Sedona                              $151.97 +4.0%        36.9% -10.7%

Statewide average*              $134.31 -11.8%        58.60% -13.5%

*Includes some individual areas not shown

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Copyright (c) 2009, The Arizona Daily Star, Tucson

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