A Marked Departure from the Scheduled 12 noon Check-out - Emaar Hospitality Group Introduces a Complete 24-Hour Stay Benefit Across All its Properties / March 2009

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Emaar Hospitality Group Introduces a Complete 24-Hour Stay Benefit Across All its Properties,
A Marked Departure from the Scheduled 12 noon Check-out
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DUBAI, United Arab Emirates, March 30, 2009 - The Address Hotels & Resorts, the five-star premium hotel brand owned and operated by the Emaar Hospitality Group, has introduced a 24-hour stay benefit across all its hotels. This innovative service, which is a marked departure from scheduled 12 noon check-outs followed by hotels world-wide, is currently available at The Address, Downtown Burj Dubai and The Palace - The Old Town, the two properties currently operated by the brand in Dubai.

As per the new benefit, guests opting for Suite or Club room accommodations can enjoy the privilege of a total 24-hour stay without incurring late check-out charges. This is a ground-breaking service in the hospitality industry as guests arriving in the evening or even after midnight have the option of keeping their room for a complete 24 hours without having to follow the traditional check-out time of 12 noon.

Mr. Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group, said: "The complete 24-hour stay benefit helps us build further on the one-size-fits-one approach which we have incorporated with The Address Hotels & Resorts brand. Meeting the needs of our guests' individual preferences is part of the operational strategy of The Address."

The hotel brand is redefining the hospitality industry with many customer-centric services. Instead of conventional check-in desks, guests are welcomed upon arrival and escorted directly to their rooms where they can complete check-in formalities in total comfort. In addition, complimentary wireless internet is available throughout the hotels.

"We have looked at the times our guests check-in, which is often late at night, and we estimate that over 25% of our guests can benefit from this service," said Mr. Dardenne. "Our business lounges and fitness centres are also open 24-hours which is another added benefit allowing guests to utilize these facilities at their convenience."
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The Address, Downtown Burj Dubai
P. O. Box 123234, Dubai, UAE .
The Address, Downtown Burj Dubai is the flagship property of The Address Hotels + Resorts, which also manages The Palace - The Old Town, a majestic property in the 500-acre Downtown Burj Dubai neighbourhood, described as the new soul of the city.

The new features will be extended to the up-and-coming properties of the hotel brand - The Address, Dubai Mall and The Address, Dubai Marina - scheduled to open later this year, as well as in future international openings.

The Address Hotels + Resorts (http://www.emaar.com)

The Address Hotels + Resorts, is the new five star premium hotel brand launched by Emaar Hospitality Group, bringing a new identity to the travel and tourism offering of Dubai and the region.

The Address is a modern and contemporary brand focusing on guest services, key locations and tangible benefits for its guests and will feature a bouquet of experiences for business and leisure travelers alike. Offering a fresh and authentic approach to premium hospitality, four unique styles of hotel categories has been developed to include retreats, resorts, urban and business hotels.

The Address will be positioned in central locations to offer its customers the best choice in entertainment, leisure and overall convenience, to deliver its promise of �Where Life Happens�. Diverse on-site food & beverage options, premier health and wellness facilities, dynamic meeting and event spaces and iconic attractions in close proximity will enhance and strengthen this overall experience.

Emaar Hospitality Group plans to unveil The Address properties in key cities and tourist destinations in the Middle East and North African region, the Indian Subcontinent, Asia, Europe and America over the next ten years and will have a presence in all markets where Emaar Properties has a geographic footprint. The first three properties will feature in the UAE in Downtown Burj Dubai and Dubai Marina in 2008.

The Address, Downtown Burj Dubai

Neatly positioned at the heart of the stunning Downtown Burj Dubai area and set amidst beautifully landscaped gardens and a lake, The Address, Downtown Burj Dubai truly epitomizes its flagship status within the luxury hotel sector. Opening in September 2008, the new hotel promises to excite and enchant both leisure and corporate travelers alike with its innovative restaurant and bar concepts, beautifully appointed guest rooms and suites with views of the iconic Burj Tower and its environs.

The hotel features a variety of conference rooms, each designed to provide exemplary multifunction venue. With a full floor dedicated to a spa, treatment rooms and state-of-the-art fitness facility and outdoor pool, the hotel is also the ideal destination for active visitors.

Contact:

Laura Perez, PR Director
The Address Hotels & Resorts
T:+971-4-4368814
E:[email protected]

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Also See:	Dubai-based Emaar Group and Indian Partner MGF Planning 10 Luxury and 15 to 20 Budget Hotels in India / April 2006
	Fashion Designer, Giorgio Armani and Developer Emaar Properties Begin Construction on the Armani Hotel Milano / December 2008

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