News for the Hospitality Executive
Web Cast: Changes in Consumer Behavior - Impact
Revenue Management and Sales
Web Cast January 23, 2009, 1:00PM
January 20, 2009 - The consumer has been battered by the recession
– disappearing 401ks, evaporating home values and job losses – real or
“The good news is that we have been in a recession for 12 months, there’s
light at the end of the tunnel,” says Carol Verret. “The bad news
is that changes in consumer behavior during the recession may not snap
back to previous consumer spending patterns when it is over.”
here for more.
In this web cast we will examine:
This web cast should be attended by Revenue Managers, Sales staff and General
Managers that want to understand the dynamic of the ‘new consumer’.
We will draw on the latest research and trends to provide participants
with tools they can use at the conclusion of the program.
How to appeal to customers in the downturn. It’s all about
‘value’ but value is not a price point. It is about experiences that consumers
are willing to pay for. The hotel’s ideal customer in
the downturn may not be the ideal customer after the recovery begins.
What the ‘new consumer’ will look like when the recovery occurs .
401ks are not likely to recover quickly nor are the values of people’s
homes – both of these things made the consumer ‘feel rich’.
The consumer is changing from maxing out credit cards to a savings mode
but they will still travel. What will entice them to buy?
What revenue managers and sales people can do to get more business from
the new consumer. Identifying the customers that find value
in the experiences of your hotel/destination is key to thriving in
the present economy and beyond. How to locate them and appeal to
them requires creatively using traditional and non-traditional booking
channels and communication. (Twitter anyone?) The trends that
that customer will ‘buy into’ in travel.
The web cast is presented January 23, 2009 approximately
one hour in duration
and is at 1:00PM EST, Noon CST, 11:00am MST and 10:00am PST.
The fee is $139 per connection, $129 for two or more connections
from the same company.
Here to Register
Weekly Shots of Hotel Sales Caffeine is a weekly short blurb
of sales tips and motivation for hotel sales and revenue managers that
will be sent straight into your Inbox. This is absolutely FREE
and your email information will not be used for any other purpose without
your permission. It will begin in February. Send an email to
firstname.lastname@example.org to sign
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