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Trump SoHo New York, a  46-story, 400-room Glass Tower Located in
Manhattan's SoHo District, Expected to Open in Fall 2009;

Will Include Quattro's Restaurant, A Second Edition of Miami's South Beach Quattro Gastronomia Italiana
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NEW YORK, Jan. 7, 2009 - Downtown New York will greet its first ultra-luxury high-rise hotel when Trump SoHo New York opens in Fall 2009. Located at 246 Spring Street in the heart of the fashionable SoHo district, the dramatic, 46-story, 400-room glass tower neighbors numerous art galleries and chic boutiques. In addition to panoramic views, cutting-edge design, and expansive suites -- including the largest penthouse suite on the East Coast -- Trump SoHo New York will offer such Trump Hotel Collection hallmarks as world-class dining, The Spa at Trump, and the signature service of the Trump Attache.

Trump SoHo New York is being developed through a joint venture among The Trump Organization, The Sapir Organization and Bayrock Group LLC. 

Trump Hotel Collection, which embodies the vision of Donald J. Trump and his three grown children -- Donald Jr., Ivanka and Eric -- has been raising the bar on the top-end travel experience with a style of customized service unmatched in the market. Trump SoHo New York will join the flagship Trump International Hotel & Tower New York and sister Trump Hotel Collection properties Trump International Hotel & Tower Chicago and Trump Hotel Las Vegas, both of which opened earlier this year, as well as Trump International Hotel & Tower Fort Lauderdale, opening mid-2009.

"The opening of Trump SoHo New York will mark a number of firsts not only for Trump Hotel Collection, but for Downtown New York as well," explained Ivanka Trump, executive vice president of development and acquisitions, The Trump Organization. "Aside from bringing the spacious rooms and top-notch amenities of a Midtown luxury hotel to SoHo, we will be home of the first outpost of the renowned Quattro restaurant in South Beach. We're the first and only hotel in New York to outfit our interiors with Fendi Casa. And you'll find there's nothing like The Spa at Trump anywhere in the city."

"Like all of our hotels, Trump SoHo New York will make a bold statement -- not just architecturally but with the level of service and the abundance of amenities," added Jim Petrus, chief operating officer, Trump Hotel Collection. "Trump SoHo New York will be the only Downtown hotel delivering this level of luxury. We have unbeatable penthouses, spacious rooms and suites, a hot restaurant concept, and an incredible spa. You will see Trump SoHo New York quickly become a favorite of sports stars and other celebrities, as well as business and leisure travelers attracted by its style and sophistication."

Guests will enter Trump SoHo New York through a dramatic, two-story conservatory into a spacious lobby with intimate seating and artwork commissioned by local artists. Perched high above is the comfortable library, granting bibliophiles a bird's eye view of the lobby. The street level will offer a landscaped urban plaza with decorative lighting and abundant seating, while the seventh floor will host the pool deck with cabanas. 

Ideal for events such as weddings, cocktail receptions and private screenings, the SoHi venue on the 46th floor will offer breathtaking panoramic views of Manhattan from its floor-to-ceiling windows.

Capacious Suites, Elegant Accommodations 

Designed by Rockwell Group, Trump SoHo New York's 400 rooms and suites enjoy a sophisticated, loft-inspired design with custom furnishings by Fendi Casa. Floor-to-ceiling windows grant an unrivaled view of the city's spectacular skyline, extending to the Hudson River, Statue of Liberty and Empire State Building. Accommodations include 131 deluxe one-bedroom and 245 studio suites ranging from 422 to 905 square feet, many of which can be combined to create sprawling double-bedroom suites. Large, luxurious bathrooms will feature custom fixtures, a standalone shower and separate tub. All bedrooms will feature a custom mattress along with each guest's preference from the Trump Pillow Menu.

Eleven spectacular penthouse suites crown the top three floors of Trump SoHo New York, including the largest suite on the East Coast, measuring 10,045 square feet. This duplex boasts three master suites and one guest bedroom, five-and-a-half baths, terraces, a double-height living room, and study/conference room. Other indulgent features include a recording studio and mixing booth, gym, playroom, catering kitchen, and wine tunnel.

World-Class Dining by Way of South Beach

An exquisite menu of classic and contemporary Northern Italian cuisine, along with an extensive wine list -- from every region in Italy, as well as France and the New World -- will debut at Trump SoHo New York with the opening of the 190-seat Quattro. 

Quattro will span three levels -- ground, mezzanine and balcony -- on two floors, with two private dining rooms featuring wood shutters. Studio A Design has translated the materials of the South Beach restaurant for SoHo, including custom Murano chandeliers, absolute black granite, limestone, custom tiles and beveled mirror bricks, leather, and iridescent draperies.

A separate bar operated by Quattro will serve as hotel bar by day and destination bar with a door policy after 10 p.m. Quattro will also provide in-room dining for Trump SoHo New York. Additionally, Quattro will serve high tea in the lobby and service the 12,000-square-foot banquet room, which will offer Italian and Continental menus.

The Spa at Trump

With over 11,000 square feet between the seventh and eighth floors, The Spa at Trump at Trump SoHo New York will feature private treatment rooms and a state-of-the-art fitness center, as well as unique facilities and services. Every moment of the spa journey caters to the individual guest's desires, expressed through his or her selected Trump Personal Intention -- Calm, Balance, Purify, Heal or Revitalize -- with every step guided by the dedicated Spa Attache. An exclusive arrangement with Kate Somerville brings this celebrity skin health expert's products and treatments to The Spa at Trump, along with additional premier skin and body care brands.

Conference & Banquet Facilities

Trump SoHo New York will offer 12,000 square feet of meeting and event space -- including a conference room, event hall and ballroom -- outfitted with state-of-the-art presentation technology and audio-visual features.

The Trump Attache

A signature of the Trump Hotel Collection, the Trump Attache exists to provide uncompromising, 24-hour service upon request, from personal shopping and preparation of personalized business cards and stationery, to arranging for laundry and dry cleaning. The Attache will meticulously record each guest's preferences and maintain a detailed guest history to ensure that no stay feels like the first and no request needs repeating.

Trump SoHo New York is being developed through a joint venture among The Trump Organization, The Sapir Organization and Bayrock Group LLC. More information about Trump SoHo New York is available online at www.trumpsohohotel.com. 

About Trump Hotel Collection
Launched in October 2007, Trump Hotel Collection is the next generation of luxury hospitality -- one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled on the market today. Within its prestigious portfolio are the highly acclaimed Trump International Hotel & Tower New York, and the newly opened Trump International Hotel & Tower Chicago and Trump Hotel Las Vegas. Joining Trump Hotel Collection in 2009 are Trump International Hotel & Tower Fort Lauderdale, Trump SoHo New York and Trump International Hotel & Tower Waikiki. Additional hotel projects are under development around the globe, including: Trump International Hotel & Tower Toronto, Trump Ocean Club Panama, Trump International Hotel & Tower Dubai, Trump at Cap Cana, Trump Ocean Resort Baja, Trump Scotland and Trump International Hotel & Tower New Orleans. Trump Hotel Collection, a division of The Trump Organization, is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022.

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Contact:

 Trump Hotel Collection
http://www.trumpsohohotel.com

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Also See: Donald Trump's Namesake Restaurant, DJT, Opens at Trump International Hotel & Tower Las Vegas, Directed by Trump's Personal Chef, Joseph Isidori / May 2008
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