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Omni Hotels Advances Revenue Management Systems with Rainmaker
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Two-Way Interface Between Rainmaker and
Omni’s CRS Powers New System


ATLANTA, GA -  January 28, 2009 – The Rainmaker Group, a world leader in automated profit optimization software and services to the hotel, gaming hospitality, and multifamily housing industries for total customer value, announced it successfully completed the full two-way integration of its revolutionSM Profit Optimization Suite at Omni Hotels.  Rainmaker’s implementation is based on revolution’s integration with Omni’s new Central Reservation System (CRS).  Omni now uses revolution to create optimized rates based on more accurate demand forecasting and near real-time sales data from its CRS and other dynamic market factors.  The integration of the revolution Revenue Management system and the Omni CRS was fully operational in December 2008.
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“Omni relies on the revolution Revenue Management system to forecast demand and create optimized rates based on a large number of data points, including brand sales data from its new CRS,” said Lesli Reynolds, vice president of global distribution and revenue strategy for Omni Hotels.  “Data exchanges are very complex programming challenges, and Rainmaker created a great partnership with our CRS provider to accomplish Omni’s strategic objectives with the two-way system integration.” 

“Omni Hotels’ integration of its new CRS and the Rainmaker Revenue Management system across all reservation channels makes Omni a clear price optimization leader in the hospitality industry,” said Bruce Barfield, president of The Rainmaker Group.  “revolution’s dynamic monitoring of sales levels and the calculation of corresponding optimal rates enables Omni to offer the best rates based on current demand, accurate forecasts and guest length of stay for each of its properties – this is an innovation that will further increase Omni’s acknowledged revenue management leadership.”

The revolution Revenue Optimization Product Suite is installed by the largest and most successful casino hotels in the world.   Rainmaker clients include Trump Entertainment Resorts, Kerzner International, Boyd Gaming, MGM MIRAGE, Harrah’s Entertainment and others. 

About Omni Hotels 


Bruce Barfield is President
of The Rainmaker Group
Omni Hotels creates compelling, memorable guest experiences at 43 luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each location features four-diamond services, including award-winning signature restaurants, Wi-Fi connectivity and unique fitness options. Omni's mission for total customer service is further supported by its "Power of One" program that empowers associates to make on-the-spot decisions to meet or exceed guest expectations. Guests can locate hotels and book accommodations by visiting omnihotels.com or by calling 1-800-THE-OMNI. 

About The Rainmaker Group
The Rainmaker Group, a Microsoft partner, is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, multifamily housing and other industries.  Rainmaker consults about, implements and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies. 

The Rainmaker Group also provides the revolution LRO (Lease Rent Options) profit optimization solution that enables serviced apartments/multifamily housing operators to maximize revenue from apartment leases.  revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms.  For more than five years, revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading serviced apartments/multifamily housing companies.

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Contact:

The Rainmaker Group – North America
Bruce Barfield 
President
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777
Email:  sales at letitrain dot com
http://www.letitrain.com

Omni Hotels
Caryn Kboudi, Vice President, Corporate Communications 
420 Decker Drive
USA - Irving, TX 75062
Phone: 972-871-5623
Fax: 972-871-5665
Phone: 1-972-871-5625
Email: ckboudi at omnihotels dot com
http://www.omnihotels.com

Media Contact:
Julie Keyser-Squires
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie at softscribeinc dot com
http://www.softscribeinc.com
 

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Also See: The Rainmaker Group, Leader in Profit Optimization Software, Opens Regional Office in Singapore; Expands Global Presence, Hires Managing Director Vivek Bhalla to Bring 'Total Customer Value' Revenue Strategy to Casino Hotels and Gaming in Asia Pacific Market / November 2008
The Rainmaker Group, Microsoft Team to Leverage Future Products for Gaming Hospitality Operators; Partnership Will Enable Operators to Extend Enterprise Data beyond Revenue Management / November 2008
Foxwoods Installs The Rainmaker Group's revolution Revenue Management System; Largest casino in North America uses Rainmaker to optimize profitability at 4 hotels with 2,221 rooms / October 2008
The Rainmaker Group 5th Annual Client Steering Committee Meeting Taps Financial Analysts for Revenue Think Tank; Wall Street analysts urge adoption of technology to drive greater revenue / October 2008
Carmel Partners Selects Rainmaker revolution LROTM Revenue Optimization Solution for 57 Communities; LRO delivers 3.55% lift in revenue billed per unit in 8 community pilot test / September 2008
Hollywood Casino Tunica Installs Rainmaker revolutionsm Revenue Management, Optimizes Rates, Occupancy; 494-room Hollywood / September 2008
Multifamily Housing Organizations Maintain Momentum; Revenue Management Strategies and Technologies Make Good Partners in Today's Economy / August 2008
Casino Hotel Operators Wield Strategies and Technology to Tame a Softening Market; Savvy revenue managers increase 'cash' customers, leverage revenue optimization technology to minimize the downturn's effect / August 2008
The Rainmaker Group Announces revolutionsm Product Suite on Microsoft Software Platform; Microsoft relationship enables flexible hosting options for Rainmaker’s profit optimization clients / June 2008
Wynn Las Vegas Implements Rainmaker revolution  Revenue Management; Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort - / June 2008
Follow the Money: 10 Years of Profit Optimization Progress Pays Off for Operators; Customer service, revenue management focus in two markets a winning strategy for The Rainmaker Group and its clients / April 2008
The Rainmaker Group Welcomes Rod Collier and John W. Wallace to its Management Team; New top-level talent adds to Rainmaker's 250 years of combined profit optimization expertise in the revenue management community / March 2008
Rainmaker Transitions Post Properties' LRO Lease Optimization System to SunGard Hosting; SunGard frees Post team from system responsibilities, hosts application and database / January 2008
Rainmaker Group Leads Revenue Management Panel at GA Tech Conference; Rainmaker hosts Harrah's, MGM MIRAGE, Archstone-Smith execs for Revenue Management thought leadership event / October 2007
'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007
Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007
Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007
The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007
Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007
The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007
The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006


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