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January 2009 � When it comes to maximizing revenue potential, casino hotel companies understand that service and support ace nearly every other benefit a technology provider can deliver today to their complex business. Revenue managers at the world�s largest casino hotel companies say that beyond solid technology, a system provider�s service, business expertise and IT support are essential to their success.
�Harrah�s has relied on some form of Rainmaker�s technology for eight years, and our 33 properties continue to use its revenue management system today,� said Chris Bishop, senior director of corporate revenue management for Harrah�s Entertainment, the world�s largest provider of branded casino entertainment. �Revenue management technology is essential to our operation, and so is Rainmaker�s shared knowledge of the casino business; we do not have to pay for Rainmaker�s learning curve.� Rainmaker�s team offers ongoing training and support to Harrah�s revenue
management and IT team so Harrah�s guest rewards program delivers optimum
benefits to the company. The Rainmaker system integrates with Harrah�s
large Total Reward database that tracks every player individually to provide
the highest service level to all guests by optimizing room rates based
on total guest value. The Total Reward system�s transparency helps guests
understand their own gaming level, as well as the additional benefits at
the next highest level if they play more. Players that understand
their gaming levels, understand the prices they pay, or do not have to
pay when comped, for hotel rooms.
Valuable give and take For Bishop, the partnership with Rainmaker provides a valuable give and take. �Along with our bi-weekly meetings, we also provide input to Rainmaker�s development team that we think will enhance the system,� he said. �Rainmaker�s support team frequently implements our ideas in version upgrades. Additionally, Rainmaker�s annual casino hotel steering committee meetings are a valuable peer forum to brainstorm ideas that inform system development, most recently the Version 1.6 upgrade.� Operators view those meetings as an important part of Rainmaker�s service and ongoing education that focuses on the latest revenue management strategies. Barfield said, �Rainmaker relies on the meetings as an �operator think tank� to learn how the industry is changing and listen to what we can do to make our products more effective for users. When a system provider is knowledgeable about its clients� business and willing to provide personalized service, a true partnership develops that adds value to the companies and the entire industry.� About Rainmaker Group The Rainmaker Group is a software and services company that provides revenue management for more than one-half million units in the gaming hospitality, multifamily housing and other industries. Rainmaker implements and supports the revolution Product Suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Boyd Gaming, Harrah�s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies. The Rainmaker Group also provides the revolution LROtm profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For more than five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Laramar Group, Home Properties, Simpson Housing, Mid-America Apartment Communities, Carmel Partners and other leading multifamily housing companies. |
Harrah�s
Entertainment, Inc. hosts 