TAMPA, FL � January 14, 2009 - Responding to the need expressed by
its longstanding clientele, The Plasencia Group today announced that it
has reinstituted its Distressed Hotel Advisory practice. TPG�s hotel
experts provided similar services in past recessions to owners and lenders
of distressed hotels and resorts.
Lou Plasencia, the firm�s Chairman & CEO, stated, �Our advisors
and consultants are once again responding to those lenders and private
investors who are requesting our expert counsel as related to their troubled
hotel loans and investments. Lodging is a very management-intensive
business that requires diligent oversight, especially during economic downturns.
We are pleased to be able to offer our clients a seasoned team of veterans
to help them through this portion of the economic cycle, just as we have
done during the past three recessions.�
The Distressed Hotel Advisory practice is focused on the specific needs
of lenders, special asset departments, and owners faced with distressed
hotel properties, hotel defaults or foreclosures, as well as those seeking
to strategically position their hotel assets to survive the current economic
downturn. Those services being provided include:
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Valuation analysis: Opinions of value
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Portfolio reviews: Identification of potential problem assets and
strategic direction
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Portfolio and property strategy: Determining course of action for specific
assets
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Budgeting oversight: Revenue enhancement and expense reduction directives
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Asset management: Owner representation with manager/operator
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Negotiation: Assistance with brand or management agreements or amendments
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Capital expense analysis: Compliance and return on investment analysis
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Contract compliance review: Borrower, manager/operator, brand, etc.
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Intermediary services: Between lender and borrower or operator
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Receiverships: Court-appointed trustee
The Plasencia Group�s team of hotel experts includes individuals with successful
careers in hotel ownership, operations, management, and investments.
Senior team members have financial, legal, marketing, and asset management
expertise with a collective 150 years of hotel experience.
 About
The Plasencia Group, Inc.
Founded in 1993, The Plasencia Group is a national hospitality investment
consulting and advisory firm with offices across the country. The
Plasencia Group provides personalized investment opportunities and services
to life insurance companies, banks and pension funds, and owners of hotels,
resorts, and golf courses throughout the United States, Canada and the
Caribbean. TPG offers a full range of value-added solutions, including
hotel asset management, strategic advisory services for distressed hotel
properties, portfolio analysis, operations benchmarking, hotel development
and management consulting, operator and franchise negotiations, debt and
equity placement, and expert witness testimony. Information available
at www.TPGhotels.com.
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