News for the Hospitality Executive
Revenue Managing and Selling Into a Down Economy
Web Cast February 20
February 11, 2009 - There is a phrase that if you keep on doing what
you have always done you will keep on getting what you've gotten before
- but not in this economy! If you keep on doing what you did last
year you will get less than you got last year - a lot less!
"This economy calls for new strategies and tactics that reflect the
reality of the economic conditions," says Carol Verret. "There are
opportunities - people are still travelling and businesses are still having
meetings. It is matter of locating them and understanding how their
priorities and selection parameters have changed."
In this web cast we will focus on:
Get aggressive in locating new business. There are leisure
and corporate customers still travelling. We will look at the research
and trends for the opportunities and cost effective, innovative ways to
reach out to the real people and companies within those opportunities.
Revenue Managers - Keeping all the balls in the air.
Based on the new consumer priorities and selection processes, making the
right offers to the right customers at the right time -- keeping
track of the offers on all channels to maximize revenue and minimize the
cost of reservation.
Locating and appealing to the ‘trade down' customer. We will
focus on using market intelligence to identify both RFP and group customers
‘trading' into the hotel's product/rate category.
The ‘customer centric' strategy. Reaching out to both leisure
and corporate customers in order to get their attention
and set your hotel from the other 100 hotels ‘chatter' . The
customer is clearly in the ‘driver's seat'!
This is not the time to ‘hunker down' - it is the time to aggressively
go after new business! At the end of this web cast participants will
be able to focus on new leisure and business prospects, understand how
to effectively approach them to get their attention and close the business
in ways that don't break the budget!
Incentives to ‘buy now'. Don't just lower pricing to get the
business - cut deals selectively. We will explore proven tactics
to move the customer off of ‘dead center' -- actual case studies from other
hotels that work!
This web cast should be attended by Revenue Managers, Directors of Sales,
Sales Managers and GMs that manage the sales process.
|The web cast will take place on February 20, 2009 at 1:00pm
EST, noon CDT, 11:00 am MDT and 10:00am PDT. The fee is $129 for a single
connection and $109 for two or more connections from the same company.
Here To Register
Also, check out the book Hotel Sales and Revenue Management Book 2.0.
here for more info
Carol Verret And Associates Consulting and Training offers training
services and consulting in the areas of sales, revenue management and customer
service primarily but not exclusively to the hospitality industry. To find
out more about the company click on www.carolverret.net.
To contact Carol send her an email at email@example.com
or she can be reached by cell phone (303) 618-4065. Visit www.hotelsalesblog.com.
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