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Verhonda Sercey Appointed Director of Sales and Marketing
at the Georgian Terrace Hotel, Atlanta
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ATLANTA, Ga., February 19, 2009 — Officials of The Georgian Terrace Hotel, Atlanta’s iconic hotel, today announced the appointment of Verhonda Sercey as director of sales and marketing.  Sercey will be responsible for all of the property’s marketing and sales activities as the hotel begins to ramp up efforts to promote property enhancements following a comprehensive renovation that is scheduled for completion this coming April.  Sercey is the latest in a series of key appointments as the hotel moves to add depth to its management team.
                
“Sercey is an effective leader who has successfully used her considerable interpersonal and organizational skills to motivate and manage her sales department to complete multiple projects,” said Matthew Reidy, senior managing director of Fremont Realty Capital.  “She has exceptional negotiating and bargaining skills and networking and relationship-building expertise.  Her abilities to generate and develop prospective clients are vital assets that we expect to use to our full advantage in attracting current and prospective guests to our reinvigorated property.  One area of focus for our sales team is to re-establish the Georgian Terrace as the wedding capital of Atlanta.”
                
Sercey was director of sales for the Embassy Suites Atlanta-Airport immediately prior to joining The Georgian Terrace Hotel.  Previously, she was regional director of sales for Pineapple Management Services, Inc., and managed all advertising, public relations and promotional activities.  She has a Bachelor of Science degree in business administration from the University of South Carolina, in Spartanburg.

Built in 1911, The Georgian Terrace Hotel, located at 659 Peachtree Street NE in midtown Atlanta and listed on the National Register of Historic Places, has played host to some of Atlanta’s most preeminent events, including the star-studded party for the 1939 premiere of the classic, Oscar-winning film, “Gone with the Wind.”  Some of the hotel’s most celebrated guests include Calvin Coolidge, Warren G. Harding, Charles Lindbergh, F. Scott Fitzgerald, Tallulah Bankhead, Clark Gable and Rudolph Valentino.  The hotel recently was used as the setting to film a European commercial starring George Clooney.  
                
The all-suite hotel, with room sizes averaging 850square feet of space with some larger suites boasting 2,700 square feet, features quality furnishings, large bathrooms, oversized windows, microwave oven, full-size refrigerator, washer and dryers and an electric range/oven.  Additionally, many of the suites have walk-in closets and balconies with sliding glass doors.  The hotel offers a state-of-the-art business center and a stunning rooftop pool with 360-degree panoramic views of the city.  For more information please contact us at (404) 897-1991, or online at the hotel’s Wed site: www.thegeorgianterrace.com. 

About Crescent Hotels & Resorts 
Headquartered in Fairfax, Va., outside of Washington, D.C., Crescent Hotels & Resorts owns, manages and co-invests in hotel real estate, and is an independent, third-party operator of hotels and resorts.  The company currently owns or operates approximately 50 hotels and resorts aggregating more than 8,000 rooms in 24 states.  The company’s portfolio encompasses properties in the resort, upper upscale full-service, boutique, convention and premium select-service segments under the premier hotel brands of Marriott, Hilton, Starwood, Hyatt, InterContinental, Radisson, Preferred, and Wyndham, as well as independent hotels, resorts and Golf Clubs.  Additional information about Crescent Hotel & Resorts may be found on the company’s Web site www.chrco.com.

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Contact:

Chris Daly
chris@dalygray.com
703 - 435-6293
 

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Also See: Carl Dees Appointed General Manager of the The Georgian Terrace Hotel, Atlanta / February 2009
Fremont Realty Capital Begins $11 Million-Plus Renovation of the Georgian Terrace Hotel, Atlanta, Georgia / January 2009
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