News for the Hospitality Executive
Verhonda Sercey Appointed Director of Sales and Marketing
at the Georgian Terrace Hotel, Atlanta
ATLANTA, Ga., February 19, 2009 — Officials of The Georgian Terrace Hotel, Atlanta’s iconic hotel, today announced the appointment of Verhonda Sercey as director of sales and marketing. Sercey will be responsible for all of the property’s marketing and sales activities as the hotel begins to ramp up efforts to promote property enhancements following a comprehensive renovation that is scheduled for completion this coming April. Sercey is the latest in a series of key appointments as the hotel moves to add depth to its management team.
“Sercey is an effective leader who has successfully used her considerable interpersonal and organizational skills to motivate and manage her sales department to complete multiple projects,” said Matthew Reidy, senior managing director of Fremont Realty Capital. “She has exceptional negotiating and bargaining skills and networking and relationship-building expertise. Her abilities to generate and develop prospective clients are vital assets that we expect to use to our full advantage in attracting current and prospective guests to our reinvigorated property. One area of focus for our sales team is to re-establish the Georgian Terrace as the wedding capital of Atlanta.”
Sercey was director of sales for the Embassy Suites Atlanta-Airport immediately prior to joining The Georgian Terrace Hotel. Previously, she was regional director of sales for Pineapple Management Services, Inc., and managed all advertising, public relations and promotional activities. She has a Bachelor of Science degree in business administration from the University of South Carolina, in Spartanburg.
Built in 1911, The Georgian Terrace Hotel, located at 659 Peachtree
Street NE in midtown Atlanta and listed on the National Register of Historic
Places, has played host to some of Atlanta’s most preeminent events, including
the star-studded party for the 1939 premiere of the classic, Oscar-winning
film, “Gone with the Wind.” Some of the hotel’s most celebrated guests
include Calvin Coolidge, Warren G. Harding, Charles Lindbergh, F. Scott
Fitzgerald, Tallulah Bankhead, Clark Gable and Rudolph Valentino.
The hotel recently was used as the setting to film a European commercial
starring George Clooney.
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|Also See:||Carl Dees Appointed General Manager of the The Georgian Terrace Hotel, Atlanta / February 2009|
|Fremont Realty Capital Begins $11 Million-Plus Renovation of the Georgian Terrace Hotel, Atlanta, Georgia / January 2009|