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Crowne Plaza Houston�Reliant Park Invests in �Smart�
Labor Management System from UniFocus
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 Smart System Automatically Synchronizes Labor Schedules with Demand

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DALLAS � FEBRUARY 25, 2009 � UniFocus, a global pioneer in the hospitality industry for performance, workforce management and closed-loop feedback solutions, announced a partnership with Crowne Plaza Houston�Reliant Park to deploy its Watson, R.M.� Labor Management System and Budgeter platform. The upscale property aims to maximize service at the least cost by synchronizing labor with demand, utilizing powerful tools for automated forecasting and scheduling. The system also includes real-time reporting for improved planning.

The Crowne Plaza Houston�Reliant Park recently underwent a multi-million dollar renovation that has transformed each of its 675+ guestrooms into a comfortable sanctuary. The luster has also been restored to its 60,000 square feet of meeting space, 18,000 square foot Grand Ballroom, restaurants and other facilities. 

�We are happy to announce our partnership with UniFocus as a newly branded Crowne Plaza hotel,� said Sean Krueger, General Manager. �We were impressed with the capability of integrating short and long term labor management needs with comprehensive budgeting for 30-60-90 day projections. The ability to easily create �what-if� scenarios to forecast revenues and costs at various levels is a critical advantage today.�

The Watson, R.M. Labor Management System from UniFocus is the most advanced solution available for workforce management in the hospitality industry today. It includes modules for dynamic variable budget and revenue analysis, with smart applications for forecasting, planning, scheduling and evaluation.

�In today�s economic environment, a smart labor management system that fine-tunes itself can not only protect profitability but also pay big dividends,� said Mark Heymann, President and CEO of UniFocus. �Our Watson, R.M. Labor Management System utilizes regression analysis to optimize workforce schedules by identifying relationships between key factors, such as number of guests versus number of covers at any given time. 

�Additionally, Watson, R.M. Budgeter enables you to perform flexible cost assessments against actual business volumes then automatically make adjustments,� continued Heymann. �We are very pleased about our new partnership with Crowne Plaza Houston�Reliant Park and look forward to working with them.�

Watson, R.M. Budgeter is the industry�s only true flexible budgeting platform with integrated forecasting that supports zero-based cost analysis. Budgeter enables hospitality organizations to take snapshots of their operation at any time during a P&L period to assess end of period projections.

About Crown Plaza Houston�Reliant Park
Since 1969, this hotel has enjoyed a long and storied history as home of many events in Houston. Overlooking the original 8th Wonder of the World � The Astrodome � The Crowne Plaza Houston Reliant Park (formerly The Houston Grand Plaza) is uniquely situated conveniently to all activities at Reliant Park and in the famous Houston Medical Center.  Conveniently located at the intersection of Kirby Drive and the 610 Loop, access to the hotel is quick and simple. For more information, please visit www.houcp.com or call 713-748-3221.

About UniFocus
Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client�s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a �total picture� overview of their operations, set strategic actions and gain asset value.

UniFocus is a Preferred Partner of The Leading Hotels of the World®, a member of the American Resort Development Association (ARDA), a member of the Association of Collegiate Conference and Events Directors-International (ACCED-I), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100.

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Contact:

Michael Adkisson
 Director of Public Relations
UniFocus, LP
Tel: (972) 512-5187 
[email protected]

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Also See: Heathman Hotel Partners with UniFocus to Upgrade the Guest and Meeting Planner Experience; Four Diamond Hotel Invests in Survey Analytics-Mystery Evaluation System / February 2009
InterContinental Hotels & Resorts Partners with UniFocus to Enhance Meetings Satisfaction Worldwide; UniFocus� MEETINGScope� New Global Brand Standard / January 2009
Best Western International Partners with UniFocus for Member Feedback to Enhance Service; UniFocus� Feedback Methodology and Analytics Yield Better Intelligence / January 2009
Schweitzer Mountain Resort Taps UniFocus for Employee Engagement Initiative; Favorite Ski Resort for Pacific Northwest Selects UniFocus� STAFFScope� / December 2008
Setai San Diego Partners with UniFocus to up �Wow� Factor; UniFocus Business Intelligence Brings Together All Survey Analytics / December 2008
Legendary Stoneleigh Hotel & Spa Selects UniFocus� GUESTScope�; GUESTScope� Enables Personalized Responses to Guest Feedback / September 2008
Kicking Horse Mountain Resort Partners with UniFocus for Guest Feedback; Canada�s Newest All Season Mountain Resort Selects GUESTScope� / September 2008
Dallas CVB and UniFocus Expand Partnership; �Big D� Convention-Visitor Bureau Targets �WOW� Factor with SERVICEScope® / August 2008
New Castle Hotels & Resorts Launches GUESTScope� Satisfaction Survey in All Independent Properties / August 2008
Thayer Lodging Partners with UniFocus for Higher Return; SERVICEScope® Ensures Perception Matches Dazzling Experience / July 2008
Millennium Hotels and Resorts Partners with UniFocus for Employee Engagement Initiative; UniFocus New Standard for Employee, Guest and Meeting Planner Feedback / July 2008
Halekulani Selects UniFocus Watson R.M. Budgeter and Labor Management System / June 2008
UniFocus Adds Key Executives for Next Growth Phase; Richard Haschke, Robin Rankin Join UniFocus / June 2008
Noble House Hotels & Resorts Taps UniFocus for New Resource Management System / June 2008
Dolce International Holdings, Inc. Taps UniFocus for New Budgeting System / June 2008
UniFocus� Time & Attendance� First to Seamlessly Integrate with �Smart� Labor Management System; Smart Workforce Management / June 2008
Troon Golf Partners with UniFocus to Re-Engage Staff; International Golf Management Company Launches Employee Engagement Initiative with STAFFScope® / May 2008
BestCities Global Alliance Taps UniFocus Expertise to Improve Operations; International CVB Organization Implements MEETINGScope� to Increase Customer Satisfaction / April 2008
UniFocus� STAFFScope® Endorsed by Dallas CVB: �Tremendous Value� �Big D� Convention-Visitor Bureau Sees �Dramatic Increase in Employee Satisfaction� / April 2008
Prism Hotels & Resorts Rates UniFocus Second to None; STAFFScope® Evaluation Gets Crystal Clear Results / March 2008
Sanctuary on Camelback Mountain Sets Standard with UniFocus' Employee Feedback Solution; Top U.S. Resort Raises Bar with Web-based STAFFScope® / March 2008
Millennium Hotels and Resorts Selects UniFocus' MEETINGScope�; UniFocus' MEETINGScope is New Feedback Standard for All Millennium Hotel Properties in the United States / January 2008
UniFocus Client Improves Guest Satisfaction by 20%; Lions Gate Hotel and Other Independents Report Success with UniFocus' GUESTScope® 360-Degree Feedback Solution / January 2008
Fairmont Hotels & Resorts Taps UniFocus for New Labor Management System / December 2007
Gemstone Chooses UniFocus Programs to Enhance Employee, Guest Satisfaction; Luxury asset management company now using GUESTScope® and STAFFScope® to provide positive reinforcement for staff and guests while building retention / October 2007
UniFocus to Unveil Mystery Shopping Evaluation Tool - SERVICEScope®; Susan Perrin to head new on-site service evaluation process providing actionable information with links to Guest and Employee Satisfaction / September 2007
Web-Based Time & Attendance Solution Now Available Through UniFocus; Web-based solution performs rich management reporting, advanced administrative functions and job costing capabilities to streamline payroll operations / September 2007
UniFocus to Showcase Labor Management and Business Intelligence Applications at HITEC; Greater intelligence means better marketplace positioning; Performance-management company to unveil new upgrades to coveted solutions / June 2007
Fairmont Scottsdale Princess Selects UniFocus� Watson, R. M. � Financial Management Applications / May 2007
Hotel del Coronado Selects UniFocus� Watson, R. M.� Labor and Budgeter Financial Management Applications / March 2007
Coastal Hotel Group Selects UniFocus� Watson, R.M. � Financial Management Applications; Alliance Rivals Business Intelligence at Major Hotel Brands / March 2007
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