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CHICAGO AND BARCELONA (February 17, 2009) TravelCLICK,
the leader in hotel ecommerce solutions, announced today that it is entering
into a strategic agreement with Google to become an authorized reseller
of Google�s AdWords� online advertising program. AdWords is designed
to help businesses of all sizes leverage the power of the web to find new
customers. It delivers relevant ads when users search for specific
products and services, such as hotels or resorts.
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The alliance with Google reinforces TravelCLICK�s leadership position
in hotel
Internet marketing for the hospitality space, extending this global
capability to include the delivery of Google�s AdWords to hotel businesses
worldwide through the local expertise of its regional sales consultants.
�We are applying Google best practices and customizing them for the
unique needs of the hospitality industry,� said John Hach of TravelCLICK.
�By establishing this relationship with Google, TravelCLICK is setting
global standards for paid search in our industry. With local market
search customization�driven by our regional hotel
Internet marketing experts�hotels can efficiently tap into the power
and reach of the Google AdWords online advertising platform to reach more
potential customers worldwide.�
Google�s AdWords provides a cost-effective, efficient way for businesses
of all sizes to advertise their products and services at exactly the time
their customers are looking for them. Using the cost-per-click (CPC)
model, businesses can select and bid on keywords related to what they are
selling and pay only when an interested user clicks on their ads.
Advanced targeting options, customizable ads, and detailed reporting enable
advertisers to evaluate the benefits and performance of their CPC advertising
efforts.
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John Hach
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With
this new capability, TravelCLICK brings even more power to its comprehensive
hotel
Internet marketing solution which includes award-winning website design,
robust content management, customized landing pages, search engine optimization,
pay-per-click advertising, email marketing, and linking�all designed to
drive bookings through a hotel�s most profitable channel, its own website.
About TravelCLICK Inc.
TravelCLICK, the leader in hotel ecommerce solutions, provides a continuous
flow of high-value online bookings to hotels worldwide. A uniquely comprehensive
one-stop solution, TravelCLICK offers market intelligence, distribution,
electronic marketing, and media solutions delivered with personal attention
and local market expertise. With revenue optimization experts in every
global market, we help our clients make better business decisions, generate
greater demand from the right mix of channels, convert more shoppers to
high-value guests, and increase revenue and profitability. Serving the
hospitality industry since 1999, TravelCLICK has more than 13,000 customers
in 140 countries with offices in Barcelona, Chicago, Dubai, Houston, Phoenix,
Melbourne, Shanghai, and Tokyo.
TravelCLICK is a registered trademark of TravelCLICK Inc. Google and
Adwords are trademarks of Google Inc. |