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Northern California Chapter of HSMAI Welcomes New Board
of Directors for 2009; Ellen Eason Continues as President

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Programs for 2009 Will Help Hospitality Marketers Weather the Tough Economy 
 
SAN RAMON, CA – Feb. 19, 2009 – Northern California’s hospitality marketing group will focus its 2009 programs on helping hospitality professionals learn creative ways to market in a tough economy.
 
“Hospitality professionals need to get the most ROI from their marketing programs and are looking for cost-effective techniques that will help them promote their hotels, destinations or companies,” says Ellen Eason, a partner in Eason Communications LLC, who will be president of the Northern California Chapter of the Hospitality Sales and Marketing Association (HSMAI) for the second year in a row. 
 
“Our organization tends to gain members in a recession, because marketers are eager to stay on top of the latest marketing and public relations trends and techniques. They also want to strengthen their networks and learn from their peers,” adds Eason. “HSMAI provides excellent publications, programs, Webinars and surveys that give our members a competitive edge.”
 
The association welcomed its board of directors for 2009 at its January 26 program at the Claremont Resort & Spa. Northern California Chapter HSMAI board members for 2009 are:
President: Ellen Eason, Partner, Eason Communications LLC
Vice President/Membership: Susan Hollers, Director of Sales & Marketing, Claremont Resort & Spa
Vice President /Education: Karie Geiger, Director of Sales & Marketing, Tri-Valley Convention & Visitors Bureau
Director of Fundraising: Carol Epstein, Senior Account Executive for VIA Magazine
Director of Hospitality: Martina Morio, Hospitality Sales & Marketing Consultant
Director at Large: Clark Rabano, Director of Sales & Marketing, Sheraton San Jose
Director at Large: Sebastien Trouplin, Senior Accounts Director, Perfect Escapes
Membership Committee Chair: Octavia Lee, Global Sales Manager, Dolce Hayes Mansion 
Education Committee Chair: Scott Oliker, Director of Sales & Marketing, Hilton San Francisco Financial District
Managing Director: Kelvin Nanney, Member Manager, Meeting Possibilities
“We’re delighted to have so many talented board members from throughout the Bay Area,” says Eason, president of HSMAI Northern California. “Hospitality is one of Northern California’s most dynamic industries. We will draw on our board’s expertise as we present programs that give our members the resources they need to maximize revenue.”
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Front row: Ellen Eason, Carol Epstein. 
Back row: Sebastien Trouplin, Kelvin Nanney, Susan Hollers, Scott Oliker
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Programs for 2009 will focus on topics such as: social media, media relations, alliance partnerships and economic forecasts that will affect hotels, resorts, attractions, visitors’ bureaus and other hospitality and tourism entities.
 
Information about the Northern California Chapter of HSMAI and its programs is available on the chapter’s Web site at http:www.hsmainc.com/
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Contact:

Hospitality Sales and Marketing Association
International Northern California Chapter
2440 Camino Ramon, Suite 273
San Ramon, CA 94583
925-355-1926
http://www.hsmainc.com

Press Contact: Kelvin Nanney
925-355-1926
 

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Also See: Northern California Chapter of HSMAI Names Board of Directors for 2008; Ellen Eason Elected President / January 2008
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