News for the Hospitality Executive
Northern California Chapter of HSMAI Welcomes New Board
of Directors for 2009; Ellen Eason Continues as President
SAN RAMON, CA – Feb. 19, 2009 – Northern California’s hospitality marketing group will focus its 2009 programs on helping hospitality professionals learn creative ways to market in a tough economy.
“Hospitality professionals need to get the most ROI from their marketing programs and are looking for cost-effective techniques that will help them promote their hotels, destinations or companies,” says Ellen Eason, a partner in Eason Communications LLC, who will be president of the Northern California Chapter of the Hospitality Sales and Marketing Association (HSMAI) for the second year in a row.
“Our organization tends to gain members in a recession, because marketers are eager to stay on top of the latest marketing and public relations trends and techniques. They also want to strengthen their networks and learn from their peers,” adds Eason. “HSMAI provides excellent publications, programs, Webinars and surveys that give our members a competitive edge.”
The association welcomed its board of directors for 2009 at its January 26 program at the Claremont Resort & Spa. Northern California Chapter HSMAI board members for 2009 are:
President: Ellen Eason, Partner, Eason Communications LLC“We’re delighted to have so many talented board members from throughout the Bay Area,” says Eason, president of HSMAI Northern California. “Hospitality is one of Northern California’s most dynamic industries. We will draw on our board’s expertise as we present programs that give our members the resources they need to maximize revenue.”
Front row: Ellen Eason, Carol Epstein.
Back row: Sebastien Trouplin, Kelvin Nanney, Susan Hollers, Scott Oliker
Programs for 2009 will focus on topics such as: social media, media relations, alliance partnerships and economic forecasts that will affect hotels, resorts, attractions, visitors’ bureaus and other hospitality and tourism entities.
Information about the Northern California Chapter of HSMAI and its programs is available on the chapter’s Web site at http:www.hsmainc.com/
Hospitality Sales and Marketing Association
Press Contact: Kelvin Nanney
|Also See:||Northern California Chapter of HSMAI Names Board of Directors for 2008; Ellen Eason Elected President / January 2008|