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Sheraton Atlanta to Spend $20 Million on Capital Improvements

Totals $70 Million in Renovation Programs over Past Seven Years
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ATLANTA - February 3, 2009 - The Sheraton Atlanta is spending $20 million on a capital improvement and enhancement program encompassing all facets of the 760 guest room and conference center hotel. The hotel is owned by Philadelphia-based Amerimar Enterprises Inc.

More than $70 million has been spent on Atlanta’s flagship Sheraton property during the past seven years including more than $40 million over the past four years. 

The city’s sixth largest meeting and convention hotel, whose venerable presence has anchored this vibrant heart of downtown Atlanta since 1965, is dramatically evolving from a traditional configuration property to a current more contemporary, tasteful, and stylish look. 
“Our capital improvement and revitalization programs advance the Sheraton Atlanta, its physical attributes, leisure guest comfort, and experiences while greatly enhancing our competitive position in conference group business productivity, services and values” said Niles Harris, General Manager. Equally important is our architectural layout featuring two separate guest room towers. The hotel’s unique design allows us to strategically initiate the renovations through the remainder of 2009 in a manner that causes minimal or no disruption to our guests." 

Enhancement of all 760 guest rooms were blueprinted and executed in response to guests' preferences for a more expansive, flexible, contemporary room design. Guest rooms feature luxuriously comfortable Sheraton SweetSM Sleeper bedding, 32” LCD flat screen TVs, handsome credenzas and signature desks, quality artwork, energy efficient lighting and a new keycard entry security system. 

The Club level rooms will feature 37” LCD flat screen TV’s, while 70 rooms overlooking downtown’s Ellis and Piedmont roads will be extended by 60 square feet. The courtyard room expansion will add more space for guests to relax and enjoy their accommodation while bringing the architectural look of the hotel to a more sleek design. 

Guest bathrooms are being remodeled with new granite vanities, Kohler brushed chrome bath and shower faucet fixtures, efficient soft lighting, and new water conserving dual-flush commode features that reduce resource usage by 30%. 

Completed in January was the first phase of a new Link@Sheraton experienced with Microsoft, creating an innovative lobby lounge work area on the third floor. The Link@Sheraton enables guests to stay connected with complimentary 24 hour access to computer workstations equipped with Internet and web cam abilities, Ethernet data ports for laptops, as well as free printing services and Wi-Fi access, allowing guests to e-mail, search the web, review local attractions, and even print up boarding passes. 

Other projects include installing a new hotel wide energy efficient water heating system, increasing overall efficiency by more than 50 percent. 

“The Sheraton Atlanta Hotel takes our responsibility to the environment seriously,” continued General Manager Harris. “We are striving to become one of Atlanta’s most energy efficient hotels. We monitor our conservation efforts closely, while incorporating many green initiatives into every renovation and enhancement project.” 

Amenities at the hotel include a stunning indoor/outdoor poolside Garden Courtyard with a retractable roof, 90,000 sq. ft. of meeting and event space, a 24-hour fitness center, full service business center, concierge, two ballrooms, two distinct restaurants, lively martini bar, a 24-hour deli, in room dining, and available wireless high-speed Internet access in guest rooms, suites, and all public and meeting space. 
Ideally located just 15 minutes from Hartsfield-Jackson Atlanta International Airport, the hotel is within easy walking distance of Peachtree Center, Centennial Park, CNN Center, The Georgia Aquarium, New World of Coke, Underground Atlanta and the Georgia World Congress Center. Surrounded by exciting shopping, dining and nightlife, the hotel is also convenient to the Georgia State Capital, and top sporting venues as Philips Arena,(Atlanta Hawks) the Georgia Dome, (Atlanta Falcons) and Turner Field, (Atlanta Braves). 
Sheraton Atlanta, a 100% smoke free environment hotel is a consistent winner of the meetings industry’s highest honors including the Corporate & Incentive Travel magazine’s “Award of Excellence” and Meetings & Conventions’ “Gold Key Award” for 2008. 

Please visit www.SheratonAtlantaHotel.com or call (404) 659-6500 or (866) 221-9922. Hi-res images of the hotel may be downloaded www.SheratonAtlantaHotel.com/photogallery. 

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Contact:

Sheraton Atlanta Hotel
Juliana High, Marketing Manager, 404-614-8147
FAX: 404-681-5306
jhigh@sheratonatl.com

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Also See: Amerimar Enterprises, Inc to Add Sheraton Flag to 765 Room Atlanta Hotel / Oct 1998
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