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Hostmark Hospitality Group Selects ReviewAnalyst
to Monitor Social Media Content
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Dallas, Texas, October 27, 2008 -- Hostmark Hospitality Group (HHG) will partner with the Dallas-based Standing Dog Interactive to manage social media content through Standing Dog's ReviewAnalyst application.

ReviewAnalyst collects hotel reviews, blog entries, videos and photos from top travel and social media sites and provides guidance on how to respond to both positive and negative content. Additionally, ReviewAnalyst is a valuable research tool that offers rating and ranking comparisons with a hotel's top competitors. 

Brian Tkac, Vice President of Marketing & Revenue for HHG states, "We have learned that online reviews can impact the bottom line; therefore it's become a priority for our hotels to monitor and manage consumer generated content. ReviewAnalyst makes it easy for our hotel executives to keep an eye on everything in one location and respond where appropriate."

According to Mike Wylie, President of Standing Dog Interactive, "Consumer-generated content has become a key element of a traveler's decision-making process. Hoteliers now find themselves trying to keep track of information from multiple sources. Review Analyst facilitates this process by providing a dashboard of information in one easy-to-use location." 

ReviewAnalyst is available for individual hotels for US$99/month or through bulk pricing program for 5 or more properties. For more information, visit www.reviewanalyst.com.

About Standing Dog:
Standing Dog Interactive Media and Marketing (www.standingdog.com) is a full service Internet marketing agency for the hospitality industry. Based in Dallas, Texas, Standing Dog implements strategic initiatives online through search engine optimization, search engine marketing, blogs, podcasts and hotel Internet marketing plans. Standing Dog has developed a respected worldwide clientèle by delivering a high level of service and a significant return on investment for its clients.

About Hostmark Hospitality Group:
Hostmark Hospitality Group (www.hostmark.com) is a leading hospitality management firm operating upscale fullservice hotels, resorts and focused service hotels and restaurants worldwide. Headquartered in Schaumburg, IL, with Development offices in Boulder, CO, and Cairo, Egypt, Hostmark Hospitality Group is an award winning operator of Marriott, Hilton, Intercontinental Hotels Group, Starwood and Wyndham Hotels. Under consistent leadership spanning more than four decades, Hostmark Hospitality Group has launched its own boutique concept Amalfi (www.amalfihotelchicago.com), as well as other luxury independent hotels and resorts. Hostmark Hospitality Group has a proven long-standing reputation for performance-driven results through superior operating and asset management.

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Contact:

Heather Green
Standing Dog LLC 
214-696-9600 x121
heather@standingdog.com
 

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