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Red Roof Inn Offers Franchisees Who Invest in New-build, NextGen
Prototype Construction a Bundled Package of Incentives
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COLUMBUS, Ohio - October 28, 2008 - Fresh and contemporary. Modern and luxurious. Launched in April, Red Roof’s NextGen™ prototype signaled a brand new direction for one of the country’s leading economy lodging brands. Now aggressively marketing to prospective franchise owners, the brand is offering an unprecedented bundle of incentives for investors who are ready to go to the next level in the economy segment. Those who invest in new-build, NextGen prototype construction will be guaranteed thousands of dollars that can be applied to their short and long-term costs. They include; 
  • $50,000 credit memo to offset royalty, marketing and reservation fees; 
  • 4% marketing and reservation fees; 
  • no royalty fees for 7 years from the signing of the agreement and a 2% cap for the remainder of the term. 
“The NextGen Incentive program is a home run for prospective investors,” says Joe Wheeling, CEO, Red Roof. “NextGen is the new frontier for Red Roof, one we strongly believe in and know will be successful for our investors. NextGen combines modern luxury with a budget-conscious price-point and a highly recognizable brand name. It’s a win-win for franchisees and their future guests.” 

The NextGen new build includes incredible bathrooms with vessel sinks and spa-inspired, rain-flow showerheads; a modern décor with wood-look floors and high-design lighting. Flat-screen TVs will allow guests to connect their personal DVD player, MP-3 player or notebook computer for instant, on-screen video/audio access. Welcoming lobbies and lounge areas will feature decorative stone facades and an abundance of natural light. 

NextGen new builds are already underway in cities across the U.S. with the first opening scheduled for early 2009 in Locust Grove, GA. 

Wheeling expects that this incentive package will spur increased interest and commitments from investors. But they must act fast as the offer only applies to the first 50 agreements. “We wish we could extend this to all prospective investors,” notes Wheeling, “but this is such a cost-effective program that we must limit it to a select number of franchise owners.” The NextGen brochure and incentive coupon has been mailed to a large group of franchise owners for review. The company expects to have exceptional response to the offer over the next few weeks. 

About Red Roof 
Red Roof is a leader in the economy hotel market with both franchised and corporate-owned properties, serving millions of guests each year. The company and its hotels are known for a warm and welcoming spirit, along with higher-end amenities at an economy price. With coast-to-coast locations, Red Roof has nearly 350 properties. Currently completing a $250 million renovation, every Red Roof will feature Smart-by-Design®, value-added amenities that are simple and economical, yet meet the needs of Red Roof’s most frequent guests. Red Roof recently unveiled its All-Inclusive King Room, offering guests an enhanced communication package with other top-flight room amenities. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com. 

History
Red Roof Inn was incorporated by founder James R. Trueman in 1972. Its first Inn opened in Columbus, Ohio, with a single room rate of $8.50 in 1973. Today, Red Roof Inn has more than 325 locations. Over the last 30 years, the lodging company's commitment to quality growth has contributed to the creation of the Red Roof Inn identity, which represents value, consistency, and excellent service. Red Roof Inn will continue to grow through franchising, acquisitions and new development.

Headquarters
The Red Roof Building
605 South Front Street
Columbus, OH 43215
Phone: 614.744.2600

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Contact:

Hill & Knowlton SAMCOR
Cori Rice, 305-443-5454
cori.rice@hillandknowlton.com 
 http://www.redroof.com/

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Also See: The Red Roof Hotel Chain, with New Owners and a Relocation Back to its Hometown Columbus, Ohio, Working on Image and Expansion / April 2008
Accor SellsRed Roof Inn Brand (341 hotels) to Citi's Global Special Situations Group and Westbridge Hospitality Fund, L.P. for US 1.313 billion / September 2007
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