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SMART Conference to Help Hoteliers Maximize Revenues

Strategic Marketing Alliance of Revenue Technologies (SMART) provides
an in-depth look at the benefits of revenue technology convergence
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NATIONWIDE — OCTOBER 22, 2008 — Members of SMART, an alliance of industry-leading revenue technologies for the hospitality industry, are convening in Orlando at the Wyndham Orlando Resort on Tuesday, October 28, 2008. The dynamic one-day SMART conference is being held in order to present interested hoteliers with a complete view of how synergistic revenue technologies can benefit their companies and properties, particularly in a weakening travel market. The agenda will include panel discussions and first-hand accounts from leading hospitality revenue professionals, as well as SMART representatives.

“With all that is happening in the worldwide economy, now is the perfect time to address the issues encompassed in hotel revenue technology,” stated Ed St. Onge, president of EZYield.com. “There are better and smarter ways to gauge, manage and implement strategies for effective revenue practices. This conference will provide hoteliers the opportunity to learn and take-away a great deal of information that will benefit them greatly in potentially challenging times.”

The SMART conference is based on the industry’s growing need for strategic integration of best-of-breed technologies. The members of SMART include EZYield.com, the originator of automated online channel management solutions for the hospitality industry; IDeaS Revenue Optimization, the leading provider of hospitality revenue management and optimization solutions and services; SynXis, the Sabre Holdings business that provides complete hotel distribution, Internet marketing and channel management solutions worldwide; Rubicon, a leading provider of competitive market intelligence to the travel and hospitality industry; and Avalon Report, a leading provider of Web 2.0 monitoring solutions.

To sign up for the SMART Conference, visit www.thesmartconference.com. More information on the agenda and guest speakers are available on the website.

Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc.  Phone: 407.905.0608 or e-mail: ryan@planapr.com.

About EZ Yield.com, Inc.
Since revolutionizing hotel marketing in 2002 with the introduction of the world’s first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties around the globe utilize EZYield.com’s technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com’s dynamic Web-based platform allows hoteliers to simultaneously manage all contracted websites through one easy to use interface, offering multiple languages and currencies to more than 350 websites worldwide. With headquarters in Winter Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit www.ezyield.com or call 407.629.0900.

About IDeaS Revenue Optimization
IDeaS, a SAS COMPANY, is the premier provider of enterprise revenue optimization solutions and services. IDeaS can help make an immediate impact on company revenue and profitability with its forecasting, optimization and pricing solutions. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit www.ideas.com.

About SynXis® 
SynXis, a Sabre Holdings company, provides complete distribution and Internet marketing services and technology for hotels around the world. SynXis connects hotels with their guests through increased exposure via all channels including GDS, third party travel sites and the hotel’s own website with its newly launch Guest Connect Booking Engine. SynXis operates full-service global call centers offering private label reservation services. Our deep level of integration allows properties to choose the best-of-breed vendors and let us make the systems work together. Property ConnectSM enables hotels to send data and reservations seamlessly between our CRS and the most comprehensive list of Property Management Systems (PMS) in the industry as well as other hotel systems including revenue management, CRM and guest loyalty programs.  SynXis is proud to be a founding sponsor of the 2008 SMART Conference. For more information on SynXis and its products visit our Web site at www.synxis.com.

About Rubicon
Rubicon (www.TheRubiconGroup.com) offers the broadest and deepest collection of market insight in the travel industry today. A leading provider of competitive market intelligence and market analysis to the global travel industry, Rubicon's focus is to integrate competitive market information into the business planning and revenue management practices of its customers, including eight of the top ten global hotel groups and three of the top five global rental car groups. Its flagship product, MarketVision®, offers a comprehensive family of services including Competitive Rate Position, Competitive Demand Position and Competitive Channel Position.

About Avalon Report Corporation 
Avalon Report offers the industry’s most proven Web 2.0 solution, the Avalon BUZZ Report©. Tracking influential online Traveler Generated Content, the Avalon BUZZ Report© delivers complete traveler reviews, traveler satisfaction ratings, candid traveler photos, videos, total number of reviews and average scores per site. Avalon Report’s proven technology enables hotels to monitor virtual guest comments in real-time. With a click of a mouse, the time saving, on-demand service summarizes all key social networking elements in easy to read, graphics rich dashboard and excel formats.  For more information on the leading word of mouse solution, or other Avalon Report services, visit www.avalonreport.com.

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Contact:

Debi Moses
Sales Manager
EZYield.com
sales@ezyield.com
Tel: 407.629.0900, then press 1

Media Inquiries, contact:
Ryan Marks
Plan A Public Relations & Marketing, Inc.
ryan@planapr.com
Tel: 407.905.0608

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Also See: EZYield.com Sales Heat up as Travel Markets Cool; Global economic downturn affects hotels' bottom lines, accelerating demand for third party distribution channels / October 2008
EZYield.com To Present Industry Leading Hotel Channel Management Solution at EyeforTravel’s Travel Distribution Summit North America / September 2008
Avalon Report Partners with EZYield.com; Synergistic new partnership allows EZYield.com users to monitor Web 2.0 sites and track online Consumer Generated Content / June 2008
EZYield.com and Rubicon Form Alliance to Provide Competitive Rate and Channel Management Services; Best-in-breed hotel solutions from market leading competitive rates and channel management providers / June 2008
Synergistic New Partnership Allows EZYield.com Users to Monitor Web 2.0 Sites and Track Online Consumer Generated Content / June 2008
Destination Hotels & Resorts Chooses EZYield.com; Channel management software 'Saves time, seamless and increases sales' / June 2008
Luxe Worldwide Hotels Enjoys the Luxury of EZYield.com's V3 Platform / March 2008
‘We just couldn’t say no to EZ Yield.’ / February 2008
Noble House Hotels and Resorts Continues to Enjoy the Innovation and Simplicity of the EZ Yield.com V3 Channel Management System / January 2008
Sunstream Hotels and Resorts Continues to Benefit After 5 Years As an EZ Yield.com Client / December 2007
Charlestowne Hotels Saves Time with EZ Yield / October 2007
Starwood Hotels & Resorts Worldwide Chooses EZ Yield V3 as their Channel Management Solution / August 2007
Greystone Hospitality Chooses EZ Yield for Their Channel Management Needs / June 2007
Ginn Resorts Customizing Channel Management with EZ Yield's New V3 Platform / June 2007
Affinia Hotels Selects EZ Yield for Distinctive Channel Management / May 2007
Listen to Edward St. Onge, Co-founder of EZ Yield, Discuss EZ Yield's New V3 Which Will Take Channel Management to the Next Level / Hotel Online One on One Interview / May 2007
EZ Yield.com Named Finalist in Travel Industry Association’s New Innovator Award / April 2007
EZ Yield.com Taps Kim Stephenson to Join the Team as Corporate Director of Operations / March 2007
The Quest is Over for ResortQuest, They Have Discovered EZYield.com! ResortQuest, the nation's leading vacation property management company, has chosen EZ Yield.com as the solution to its channel management needs / January 2007

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