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TIG Global Named the Exclusive Internet Marketing Partner for
Prestigious InterContinental Amstel Amsterdam

.TIG Global Launches New International Website to Reflect Mix
of Classic Elegance and Modern Luxury


Chevy Chase, MD - November 11, 2008 - TIG Global, the leading interactive marketing company for hospitality and travel, was recently selected as the exclusive Internet marketing provider for the InterContinental Amstel Amsterdam (http://www.amsterdam.intercontinental.com), a luxurious five-star hotel located in the heart of Amsterdam along the Amstel River. In accordance with the partnership, TIG Global designed a custom website to speak to the historic hotel’s unique offering of classic luxury and engage its multiple target audiences.

TIG Global worked with the InterContinental Amstel Amsterdam to design a new website that features a user-friendly layout and design, along with warm, inviting colors. The website is based on a unique, interactive navigation system that allows users to expand the main navigation and reveal sub-navigation on the topics that interest them.  This technique is used to avoid overwhelming visitors with excessive navigation options. To enhance the user experience and showcase the Hotel’s superb location, TIG Global created an “Impressions” section featuring high-resolution videos and photo tours that amplify the grandness of the property, as well as highlight the Hotel’s amenities and provide a tour of Amsterdam’s famous surrounding attractions. A Hotel News and Awards section engages customers with the latest property accomplishments, including the recent honor of being named “Best Hotel of the Netherlands” in the Condé Nast Traveler Gold List 2008. Clear calls to action were also placed strategically throughout the site to encourage meeting and wedding business and the booking of individual packages. Finally, TIG Global optimized the entire website, including copy and tags, to maximize search engine visibility worldwide.  The overall website was built in accordance with InterContinental brand standards and regulations.

Following the launch of the website in August 2008, the InterContinental Amstel Amsterdam hotel received nearly 4,000 unique site visitors and generated $100,000 in incremental revenue through the website.

“We are very impressed with the results we have already received from the new website,” said Jeroen Sirag, Director of Sales & Marketing of the InterContinental Amstel Amsterdam. “TIG Global worked very closely with us to understand our goals and offered us superb customer service. We look forward to exceeding our revenue goals with the help of this new website.”

“The InterContinental Amstel Amsterdam hotel is a prestigious international hotel with historic roots and we are honored to be partnered with them,” said Fred Malek, CEO of TIG Global. “As our international client base grows, we are continually working to meet the evolving demands of the global travel market while providing top-notch service that our clients have come to expect.”
 
In addition to custom website design and development, TIG Global offers travel clients an array of e-marketing solutions including a network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom Web 2.0 solutions including its proprietary HotelProtect solution, statistical reporting and analysis, and consultative account management.

About TIG Global
TIG Global, headquartered in the Washington, DC metro area, is the leading provider of interactive marketing services for the hospitality and travel industry.  Serving over 800 hotels and resorts located throughout North America, Europe, Asia, and the Caribbean, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  To serve clients worldwide, TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom Web 2.0 solutions including our proprietary HotelProtect solution, and websites optimized for major search engines around the world.
 
About InterContinental Hotels & Resorts
InterContinental Hotels & Resorts has over 150 hotels, located in more than 60 countries with local insight that comes from over 60 years’ experience.

At InterContinental we believe that superior, understated service and outstanding facilities are important, but what makes us truly different, is the genuine interest we show in our guests.

Our desire is to help guests make the most of their time. We connect our well-traveled guests to what’s special about a destination, by sharing our knowledge so they enjoy authentic experiences that will enrich their lives and broaden their outlook.

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Contact:

TIG Global
Molly Israel
301.841.4762
MIsrael@TIGGlobal.com
 

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