News for the Hospitality Executive
School of Hotel and Tourism Management of The Hong Kong
University to Host Fifth China Tourism Forum
December 13-14, 2008 in Huangshan, Anhui Province, China
|1 December 2008 - The World Tourism Organisation (UNWTO),
School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic
University (PolyU) and Tourism College Huangshan University will co-organise
the Fifth China Tourism Forum in Huangshan, Anhui Province, China, from
13 to 14 December 2008.
The China Tourism Forum was first initiated by the School in 2004 to foster an open dialogue between academics and practitioners on emerging issues related to China tourism. This year, the Forum is themed around nature-based tourism.
Professor Kaye Chon, Chair Professor and Director of SHTM, said: “I am pleased to note that, due to our location and history, our School is uniquely positioned to play a leading role in facilitating the development of China’s tourism development. While China is experiencing strong demand for international and domestic tourism, however,” Professor Chon cautioned, “the country is not immune to external and internal factors affecting the tourism industry. It is, therefore, important to examine these factors and related issues facing the tourism industry in China.”
“While responding to the current economic challenges, it is important that the international tourism bodies should not lose sight of long-term sustainability goals,” the UNWTO Secretary General Francesco Frangialli noted and concurred. “On the whole,” he added, “international tourism has proven to be resilient in similar circumstances in the past and able to cope with various types of challenges.” Indeed, all statistics point to the fact that China remains the most dynamic key player of world tourism today.
The Forum has attracted a whole host of prominent scholars and industry experts who will share their views on how nature-based tourism in China is developing, including:
China has become one of the world’s most visited destinations, receiving 54.7 million international tourists in 2007. It is also forecast by UNWTO that China will become the first destination in the world by 2020 and the fourth largest source market.
PolyU’s School of Hotel and Tourism Management is a leading provider of hospitality education in the Asia-Pacific Region. It is ranked No. 4 among the world’s top hotel and tourism schools based on research and scholarship, according to a study published in the Journal of Hospitality & Tourism Research in 2005.
With 60 academic staff drawing from 18 countries, the School offers programmes at levels ranging from PhD to Higher Diploma. It was awarded the “2003 International Society of Travel and Tourism Educators Institutional Award” in recognition of its significant contribution to tourism education, and is the only training centre in the Education and Training Network in Asia recognised by the World Tourism Organisation.
Ms Pauline Ngan