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Starwood Hotels Signs Deals to Operate Two W Hotels in the UK,
160 room W in Manchester and a 194 room W in London
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W Manchester in 2010 

LONDON - September 4, 2008 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced plans to open W Manchester in 2010, ideally located in the heart of the city’s vibrant warehouse district. Home to indie rock icons, a thriving creative community and legendary record labels, Manchester offers an exceptional setting for the W Hotel brand’s latest insider escape. The sleek, new, Ian Simpson-designed hotel will boast approximately 160 luxuriously appointed guest rooms, 7,000 square feet of meeting and event space, a signature spa, fitness facility, a W Hotels The Store retail store, and a world-class destination restaurant. The ultimate expression of contemporary luxury, W Manchester will boast innovative design, exclusive amenities, whimsical style and a lively social atmosphere. 

“This eye-catching new hotel will not only energize the city’s landscape, but will also give our guests a stylish, new alternative in the chic, modern city of Manchester,” said Roeland Vos, President of Starwood Hotels & Resorts, Europe, Africa and Middle East. “W Manchester will offer escape, exclusivity and innovative design in the heart of the city’s most sought-after neighbourhood, further expanding our fast-growing global portfolio.” 

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is partnering with West Properties UK Ltd., a leading construction and property development company, to open W Manchester as part of the lifestyle-oriented ‘Origin’ mixed-use development. Centrally located on Princess Street, W Manchester will provide an exciting new venue for the city’s hottest social events while serving as a sophisticated sanctuary for discerning travellers and local insiders. The hotel’s vibrant and highly desirable location gives guests access to the city’s finest theatres, music venues, restaurants and bars and is within walking distance to Manchester’s main Piccadilly Station. 

“We are delighted to be working with Starwood Hotels & Resorts on this project which will launch the highly acclaimed W brand to Manchester,” said Colin Roy, Managing Director - Hotels, West Properties UK Ltd. “We welcome the opportunity to bring such an exciting hotel concept to the city of Manchester and we are certain that locals and visitors to the city alike will delight in experiencing the brand’s unique style and contemporary sophistication.” 

W Manchester’s whimsical public spaces will be complemented by the innovative design of the hotel’s lavishly appointed guest rooms and suites, featuring custom-made furnishings, the W brand’s signature “munchie boxes” stocked with exclusive amenities, and the highly acclaimed W bed, a luxurious ensemble featuring a feather-top mattress, 350 thread-count Egyptian cotton sheets and goose-down comforter. All guest rooms will offer the latest in cutting-edge technology and the most advanced in-room entertainment systems in the industry. 

W Manchester will also feature a 4,000 square foot ballroom as well as more than 3,000 square feet of fully WIRED, flexible meeting space, in addition to the brand’s exclusive Whatever/Whenever® service, a 24-hour concierge that provides whatever guests want – from a private helicopter tour of Manchester to tickets to the hottest concert in town – whenever they want it. 

W London-Leicester Square in 2010 

London’s lively West End will soon be home to the city’s newest insider escape. Hot in pursuit of the world’s most intriguing destinations, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the opening of W London-Leicester Square and The Residences at W London-Leicester Square in late 2010. Redefining contemporary luxury with its innovative design, signature amenities and whimsical style, W London-Leicester Square will be built on the site of the former Swiss Centre building in the heart of Leicester Square. This sleek, new hotel will feature 194 luxurious guest rooms and 10 two-level, luxury branded residences, as well as a signature spa, fitness facility, a world-class destination restaurant and W’s exclusive Living Room experience where guests are invited to mix, mingle and relax in a stylish social atmosphere. 

“As part of the W brand’s global expansion, W London-Leicester Square will provide a unique alternative for our global guests while facilitating their discovery of one of the world’s most fashionable cities,” said Roeland Vos, President of Starwood Hotels & Resorts, Europe, Africa and Middle East. “W London-Leicester Square will offer escape, exclusivity and innovative design in the heart of London’s most dynamic district.” 

"Attracting a prestigious global brand like W Hotels to the UK only adds testimony to the major significance of our Leicester Square project,” said Eamonn Laverty, Managing Director of McAleer & Rushe. “This new mixed-use development of hotel, retail and leisure will create a highly visible landmark gateway to Leicester Square and forms part of McAleer & Rushe’s wider involvement in the regeneration of London's West End." 

The stylish public spaces in W London-Leicester Square’s flirty, cosmopolitan escape will be complemented by the innovative design of the hotel’s luxurious appointed guest rooms and suites. W London-Leicester Square’s 194 rooms include nine suites, two WOW Suites and one Extreme WOW Suite, all featuring custom-made furnishings, stylish accents unique to London, W’s signature “munchie boxes” stocked with exclusive amenities, and the highly acclaimed W bed, a luxurious ensemble featuring a feather-top mattress, 350 thread-count Egyptian cotton sheets and goose-down comforter. Guest rooms will offer the latest in cutting-edge technology and the most advanced in-room entertainment systems in the industry. 

Leicester Square is the epicenter of London’s entertainment scene and host to numerous high-profile movie premiers and celebrity events throughout the year. W London-Leicester Square will provide an exciting new venue for such events, while serving as a sophisticated urban sanctuary for discerning travellers and local insiders. The hotel’s vibrant and highly desirable location gives guests access to the city’s finest theaters, restaurants, lounges and nightclubs and is within walking distance to Trafalgar Square, Covent Garden and Piccadilly Circus. 

W London-Leicester Square will also provide guests with fully wired, innovative meeting space and the brand’s exclusive Whatever/Whenever® service, a 24-hour concierge that provides whatever guests want – from box seats at a Premier League game to a private shopping excursion at Harrods – whenever they want it. 

West Properties UK Ltd 
West Properties is a nationwide Hotel, Office, Retail and Residential property group that has set new standards for luxury apartments and mixed-use developments since its conception in 2002. Founded by Donal Mulryan, after 17 years experience working in the property development business, West Properties has become renowned in the UK and beyond for its commitment to quality and delivery. His vision remains true to every West Properties project, to deliver high quality design led mixed use developments that enhance the local area from a community, commercial and social perspective. West Hotels, established in 2008, is progressing a development programme to provide for leading international hotel brands the very best buildings within West Properties' developments, with an emphasis on architectural excellence, quality and sustainability. 

McAleer & Rushe Group 
Established in 1967, McAleer & Rushe Group is a leading Irish property development and investment company with their own expertise in design and build construction. They are specialists in high density mixed use schemes with current projects located in London, Newcastle-upon-Tyne, Sheffield, Nottingham, Derby, Swindon, Southampton, Exeter, Plymouth, Belfast and Dublin. They are market leaders in the design and construction of hotels having completed over 40 hotel buildings and in the region of 10,000 bedrooms in the UK and Ireland over the last 10 years. During this time they have built an enviable reputation for delivering high quality projects on time and within budget. For more information, please visit www.mcaleer-rushe.co.uk 

Starwood Hotels & Resorts 
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com. 

This press release contains forward-looking statements within the meaning of federal securities regulations. 

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Contact:

Starwood Hotels & Resorts Worldwide, Inc.
Amalie Craig / Helen Wilson, + 44 (0) 20-7290-7105/7108
Public Relations UK & Ireland
amalie.craig@starwoodhotels.com
helen.wilson@starwoodhotels.com

 

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Also See: Dilam Hotel Development S.A.S. Planning a 150 room W Marrakech, Located Within the Al Maaden Resort Development, Morocco / February 2008
Starwood Signs Management Agreement with Real Estate Development LLC, to Operate a 135 room W Hotel in St. Petersburg, Russia / March 2007
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