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Electronic Marketing and Market Intelligence Solutions Agreement brings proven suite
of Distribution Management, Market Intelligence and
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CHICAGO (September 17, 2008) � Accor Hospitality, the leading European
hotel group and hotel services company, has renewed its global agreement
with TravelCLICK, the leader in hotel ecommerce solutions, to offer an
integrated suite of hotel distribution management, market intelligence,
and GDS media solutions to all of its hotels worldwide. As part of the
agreement, hotels can select from a range of TravelCLICK market intelligence
solutions to benchmark bookings performance against competitors on both
the chain and individual hotel levels, and travel agent media to ensure
maximum share on the GDS channel, which delivers over one-third of hotel
bookings worldwide.
�Our relationship with TravelCLICK provides strategic competitive advantage across our diverse portfolio of hotels all over the world,� said Patrick Mendes, Vice President of Global Sales for Accor Hospitality. �With TravelCLICK as a partner, we gain insight into the performance of our entire portfolio and can act on that information with distribution marketing strategies that impact revenue quickly and cost effectively. Particularly useful is TravelCLICK�s �Corporate Report Card� highlighting the performance of selected properties across the Accor portfolio.� Over its five-year relationship with TravelCLICK, Accor has seen the increasing value of TravelCLICK solutions and of the expertise of their local market representatives. �Accor is a market leader covering all segments�from budget to luxury�that continues to grow its brand visibility and market share,� said Jan Tissera, President of TravelCLICK International. �A key to the company�s success is proactive portfolio management supported by effective ecommerce and a revenue management strategy to increase bookings across electronic channels. TravelCLICK is proud to continue providing enabling solutions to Accor.� The suite of proven TravelCLICK solutions that Accor uses to build competitive advantage and maximize revenue includes:
Accor is the leading European hotel group and a major global hotel group, operating in nearly 100 countries with 170,000 employees. It offers to its clients over 40 years of expertise in its two core businesses, including: Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenotre; and Services, with 23 million people in nearly 40 countries benefiting from Accor Services products in human resources, marketing services, and expense management. About TravelCLICK Inc.
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Contact:
TravelCLICK
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