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UK Restaurateur Roger Myers Selects Kor Hotel Group to Reposition
and Manage the Jalousie Plantation in St. Lucia
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Resort Will Close, Receive $100 million Redesign and Reopen
as the The Tides Sugar Beach in 2010

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September 4, 2008 (Los Angeles, California) – The Tides, an elite brand with resorts in the world’s most desirable locations, announces plans to reposition The Jalousie Plantation in St. Lucia. Kor Hotel Group, operator of The Tides brand, has entered into an agreement with property owner Roger Myers (UK restaurateur) to manage, rebrand and reopen the resort as The Tides Sugar Beach in 2010.

“We are very excited to embark on this project in St. Lucia, which will apply our unique blend of high design and intuitive service to the exceptional work already achieved there,” said Kor Hotel Group President, Nicholas Clayton. 

Located in the “Valley of the Pitons,” a UNESCO World Heritage Site, the future Tides will have a spectacular setting, with 192 acres of rainforest and white-sand beaches. Guests at The Tides will be enveloped in views of the two majestic pitons (mountain-like formations) and the Caribbean Sea beyond. Upon opening, the resort will offer 150 sumptuous villas and guestrooms with private pools, four restaurants, an array of recreational activities, and amenities including a beach lounge, a comprehensive fitness center and a world-class spa. 

Plans include a full closure of the resort in early summer 2009, followed by an extensive $100M renovation, as Kor prepares to reposition the resort with a complete redesign, offering a chic fusion of European, Asian, African and Caribbean influences, embracing the style and spirit of its island setting. 

“Our unique location attracted interest from prestigious resort operators around the world,” said Jalousie Plantation Owner Roger Myers. “Kor Hotel Group’s high standards, proven experience and the energetic enthusiasm of their leadership convinced me that together we can create one of the best resorts in the world.” 

The newest addition to The Tides collection will feature the brand’s distinctive offerings, including a prime coastal setting, provocative design, intuitive service and an array of refined and modern amenities designed for the spirited traveler. Personal Assistants, a Tides feature, will anticipate guest needs and assist them in accessing and enjoying the transformational experiences found on St. Lucia. 

Locally grown and influenced cuisine and a holistic wellness program will offer ocean-inspired dishes and sustainable, marine-based spa products and treatments. The resort will unveil The Tides signature spa approach, guiding guests on a journey toward the discovery of their essential selves. 

With locations on some of the most unique and awe-inspiring beaches in the world, The Tides Sugar Beach in St. Lucia is set to become the brand’s first Caribbean offering. Sister properties include The Tides Riviera Maya at Playa Xcalacoco on Mexico’s Yucatan Peninsula, The Tides Zihuatanejo on Playa la Ropa, on the Mexican Riviera, and The Tides South Beach in Florida.
 

About The Tides 
All Tides hotels and resorts are set in coastal locations and provide a chic-by-the-shore setting, inviting guests to unwind. The Tides offers a backdrop for encounters that inspire reconnection through cultural experiences delivered with style and spirit. Kor Hotel Group reserves The Tides identity for select projects of only the highest service and design standards. The Tides collection includes The Tides South Beach in Florida, The Tides Riviera Maya on Mexico’s Yucatán Peninsula and The Tides Zihuatanejo on Mexico’s Pacific Coast. Forthcoming developments include The Tides Playa del Carmen on the Riviera Maya, The Tides Anguilla in the British West Indies and The Tides Sugar Beach on the Caribbean island of St. Lucia. The official site for The Tides is thetidesresorts.com.

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Contact:

Daniel Guerrero
Director of Public Relations
Kor Hotel Group
(323) 930-3832
daniel.guerrero@korhotelgroup.com
 

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Also See: Recently Acquired by St. Lucia Hotelier Craig Barnard, the Jalousie Plantation to Undergo a Two Year Restoration Program / April 2006
Hilton International Concludes 8 Years of Management at Jalousie Hilton Resort & Spa, St. Lucia; SunSwept Resorts Acquires Interest in Resort / March 2005
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