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VFM Interactive Announces Expansion of Hotel Team

Highly regarded industry veterans, Darlene Rondeau and Susan Tennant, 
to help grow VFM’s hotel media production and distribution business
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Toronto, ON, July 28, 2008 -  VFM interactive, the leading online video and rich media producer and distributor for the hotel and travel industry, is pleased to announce that industry veterans, Darlene Rondeau and Susan Tennant, have joined its Global Hotel Team.

Darlene Rondeau will join the team as Vice President, Hotels - North America, working to expand the Company’s relationships with major hotel brands and chains in the US and Canada.  Darlene has a wealth of knowledge and over 20 years of sales and marketing experience in the travel industry.  Her background includes a number of senior roles with Sabre Holdings, including Vice President, Electronic Media Sales and Account Planning.  Most recently, Darlene was Vice President Sales & Marketing for G2 SwitchWorks before its sale to Travelport. 

Susan Tennant is joining the team as Senior Director Hotels – North America.  In this role, Susan will be focused on growing VFM’s business with hotel management companies.  Susan has an extensive experience in sales, marketing, fundraising and strategic planning.  Most recently, Susan was Regional Manager, Strategic Accounts, at Galileo by Travelport.  

“Great companies are built by great people! This is why we are thrilled to have Darlene and Susan join us,” said Paolo Boni president and CEO of VFM.  “Their knowledge, contacts and experience in the travel industry will play an important role as we continue to grow and strive to deliver superior media management and distribution solutions to the hotel and travel industry”.

About VFM Interactive

VFM Interactive is the leading end-to-end provider of online media production and distribution solutions for the hotel and travel industry. VFM helps hotel and travel companies enhance their online marketing through rich visual content including still images, videos, 360º virtual tours and Flash presentation. VFM’s Vscape® platform allows hotels to manage and distribute their rich media content on the industry’s largest and fastest-growing distribution network of more than 25,000 websites where consumers most often research and purchase travel products. This network includes online travel agencies, travel suppliers, search portals and Global Distribution Systems such as Travelocity, Orbitz, Priceline, TripAdvisor, American Airlines, Yahoo!, SideStep, Sabre Travel Network, Galileo and Worldspan. VFM’s Vscape media distribution platform is utilized by more than 35,000 hotels from dozens of major hotel chains and resorts from brands and management companies including Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Marriott, Outrigger, Radisson, Regent, Sheraton, Sol Meliá, W, Westin and Wyndham. For more information, visit www.vfmii.com.


 
Contact:

Paolo Boni
President & CEO
VFM Interactive Inc.
t. 416.263.5663
e. paolo.boni@vfmii.com
Website: www.vfmii.com
 
 

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Also See: VFM Interactive Inc. Announces the Completion of $13.5 Million Financing to Support its Ongoing Expansion Lake Capital Leads Investment in VFM Interactive Inc./ April 2008
Outrigger Hotels & Resorts and OHANA Hotels & Resorts Roll-Out New Online Videos for Their Hawaii Properties / March 2008
Myfidelio.Net And VFM Interactive To Provide Hotels With A Central Gateway For Distribution And Management Of Visual Content In All Channels; All myfidelio.net hotels now have access to VFM's Vscape solution to distribute and manage images in all GDS and thousands of Internet Channels / March 2008
VFM Interactive Announces Louise Meyer Joins Executive Team; Highly regarded industry veteran to help build VFM's hotel media production and distribution business / February 2008
Great Hotels Organisation Partners with VFM Interactive to Provide Rich Media Production and Distribution Services for their Member Hotels Worldwide; GHO adopts VFM's Vscape media management and distribution solution to distribute hotel photos and rich media to thousands of electronic channels / February 2008
Kimpton Hotels & Restaurants to Enhance Online Presence; Selects VFM Interactive as Rich Media Production & Distribution Provider; VFM to produce and distribute new rich media for all Kimpton properties / December 2007
VFM Interactive and Omni Hotels Complete Study on the Impact of Rich Visual Media On Hotel Bookings / October 2007
VFM Interactive's Vscape® Selected by La Quinta to Distribute Hotel Company's Photograph Images / January 2006
Galileo International to Add Still and Rich Media Image Content from VFM Interactive / November 2005
The Majority of Online Travelers Rate Hotel Visuals Among Top Influencing Factors in Selecting a Hotel Online / November 2005
Accor North America To Enhance Online Presence of Sofitel and Novotel Brands; Selects VFM Interactive as Rich Media Services Provider / November 2005
VFM Interactive’s Innovation and Expansion Delivers Strong Client and Distribution Growth Reinforcing VFM Market Leadership Position / September 2005
VFM Interactive Expands Board of Directors Amid Record Growth; Appoints 20-year Veteran Michael W. McCormick to New Seat / September 2005
Worldspan Becomes First GDS to Use VFM to Distribute Stills & Rich Media / August 2005
Le Méridien Adopts VFM's Vscape for Photo & Rich Media Distribution / July 2005
Sol Meliá Partners with VFM to Use Videos to Market Resorts Online / July 2005
Best Western Partners with VFM Interactive in Unprecedented Rich Media Strategy / June 2005
VFM Interactive Launches Vscape® – a Rich Media Distribution Solution Providing Unprecedented Control to Hotels / June 2005
After Seeing Tremendous Response to Pilot Online Videos, W Hotels Partners with VFM Interactive to Add Online Video Tours to All its Properties / March 2005
VFM Interactive releases PhotoFlicks®; Innovative Rich Media Turns Still Photographs into Audio-enhanced Slide Shows to Increase Hotel Bookings Online / November 2004
Vantis Partners with VFM Interactive to offer Hotel Clients Rich Media Solutions / October 2004
Rich Content Such as Internet Videos, Virtual Tours and Flash Presentations Significantly Impact the Buying Decision of Consumers Researching and Booking Hotels Online / December 2003
Online Rich Content Is an Important Branding Asset as Well as a Compelling Marketing Tool for Hotel Franchisees to Drive Revenues Through All Online Channels, Both Direct and Indirect / January 2004


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