Hotel Online  Special Report


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China’s Prestigious New World Hotel Group Selects Luxe
Worldwide Hotels For International Representation: 
Major Signing Ceremony in Hong Kong

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Los Angeles, CA, July 18, 2008 - Luxe Worldwide Hotels (www.luxehotels.com), the leading provider of full-service representation services within the international hotel industry, proudly announces its exclusive representation of New World Hotel Management Ltd. (www.newworldhotels.com).  This agreement, which included a celebrated signing ceremony between the two companies in Hong Kong, furthers Luxe’s presence in Asia while also strengthening its influence in China. 

“This agreement immediately elevates Luxe’s reputation among the most sophisticated travelers to mainland China and throughout Asia generally. New World Hotel’s selection of Luxe confirms our highly esteemed reputation and positions us for significant growth in one of the world’s most dynamic economic and cultural regions. We look forward to many years of fruitfully partnering with this brand," said Efrem Harkham, President and CEO of Luxe.  "Luxe is an organization with the international reach and experience we respect and admire. We welcome the opportunity to work with their experienced professionals, a team that naturally complements our goals in China," stated Mr. Ray Wong, Managing Director of New World Hotel Management Ltd. 
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Mr. Ray Wong, Managing Director of New World Hotel Management Ltd., and Mr. Efrem Harkham,
President and CEO of Luxe Worldwide Hotels, celebrate their signing ceremony between the two
companies. Luxe will represent New World Hotel throughout Asia.
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About New World Hotel Management Limited (NWHML)
New World Hotel Management Limited (NWHML) develops and manages the "New World" brand of 4- and 5- star hotels in major cities throughout Asia, and also manages pentahotels in Asia Pacific. 

About Luxe Worldwide Hotels
Luxe Worldwide Hotels is a premier representation company of independently owned and operated hotels in prominent international locales. Luxe provides global sales, reservations, marketing, and eBusiness services to hotel members throughout the world. Make online reservations and find more Luxe Worldwide information at www.luxehotels.com or call toll-free +1-866-LUXE-411 within the United States and Canada 24/7.

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Contact:

Anna Gargioni
Luxe Worldwide Hotels
Los Angeles, CA
(310) 691-7716
anna@luxehotels.com
www.luxehotels.com

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Also See: Luxe Worldwide Hotels Offers International Travelers Unprecedented Savings with Guaranteed US Dollar Rates / June 2008
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