What do these glimmers of a fragile economic recovery mean on the ground at the property level for hotel sales and revenue managers?  �What I am hearing from hotels is that they read the news but want guidance on tactics they can use at their hotels � now,� states Carol Verret.  �If there is a recovery beginning in late Q2 2009, the consensus is that it probably won�t mean a swift return to the �boom� years of 2004-2007.�

This web cast takes a look at the trends and scenarios for 2009 and what hotels can do now to prepare to take advantage of an upturn in the economy.

Revenue Management.  What is the potential impact of lower oil prices?  What will be the impact of airline capacity cuts?  What does this mean for consumer buying behavior? What impact will this have on hotels� ability to increase rates and by how much? 

Online Travel Agencies.  The OTAs are posting double digit profit increases.   As these are probably the most expensive of all reservation channels, will the leisure traveler still look for price and value over brand loyalty?  Will the entry of the OTAs into the corporate travel market impact hotels? 

RFPs and Corporate Travel.  If you hold the line on rate, will you be leaving money on the table if an economic recovery occurs?  Negotiating rate and terms such as last room availability � will it really be a �buyers market� in the longer term through the end of �09? 

Group Business � Corporate and Leisure.   Will the corporate and association meetings markets return to travel patterns of the past � national meetings, longer stays, less attrition?  Will the social group market come back and begin to look for value and not price? 

This web cast should be attended by revenue managers, sales and marketing professionals as well as GMS and anyone else involved in the planning process.
 

Also, join us in Portland, OR at the Hotel Fifty on September 19 for the sales seminar �I Hate Cold Calls� � a cost effective way to provide the sales staff with the skill sets they will need in this economy.  For more information click here.

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com. 

copyright © Carol Verret, 2002-2003 -2004 -2005 - 2006 - 2007 - 2008