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New York City, Hands-down, the Most Popular Destination
for the Upcoming Labor Day Weekend
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Priceline.com Survey of Top 50 Labor Day 2008 Destinations


NORWALK, Conn. - August 27, 2008 - Start spreading the news Ė New York City is, hands-down, the most popular destination for the upcoming Labor Day weekend (August 30 Ė September 1, 2008). New York City neighborhoods and surrounding areas took a whopping 11 of 50 spots on priceline.comís (Nasdaq: PCLN) annual list of top destinations for upcoming long weekend. 

To compile its 6th annual list of the Top 50 Labor Day travel destinations, priceline.com looked at a sampling of hotel room booking requests made by priceline.com customers for the Labor Day weekend. Because the survey is based on actual booking requests, and not on consumer preference polls or votes, priceline.com believes its annual survey is one of the more accurate predictors of Labor Day travel trends. 

Priceline.com also said it still has plenty of last-minute airline tickets, hotel rooms, rental cars, vacation packages, tours and attractions, and cruises available for Labor Day getaways. Visit www.priceline.com for full details. Customers who book their fall vacations by September 12 and complete their trips by November 16, 2008, can still take advantage of priceline.comís Sunshine Guaranteed Vacation Packages promotion. Customers who book a qualifying package will receive a refund of their airfare, hotel, rental car and more if it rains more than 0.50 inches per day on half or more of the days of their vacation. See http://www.priceline.com/promo/sunshine_guarantee.asp for more details. 

New Yorkís Times Square/Theater District is the #1 destination for the Labor Day weekend, with the cityís Chelsea area coming in at #2. Chicagoís Millennium Park and North Michigan Avenue neighborhoods, which took the top 2 spots for Labor Day 2007, come in at #7 and #9 respectively this year. 

Big cities across the country are popular destinations for this Labor Day. Downtown neighborhoods, brimming with restaurants, theater, concerts and back-to-school shopping, took 11 of the 50 spots on the list. With exception of Canada, there are no international destinations on this yearís list, perhaps reflecting the current strength of the euro versus the dollar, or the relative shortness of the holiday. 

There also are some surprises on this yearís list. Beach attendance is lighter than expected for the second year in a row. And Orlando, a perennial fixture on priceline.comís Top 50 lists, is absent this Labor Day. Both results could be driven by recent storm activity in Florida and the Caribbean. 

Pricelineís Top 50 Destinations for Labor Day 2008 

Rank        
1    NYC, Times Square/Theater District 
2    NYC, Chelsea Area 
3    Las Vegas, Strip Vicinity 
4    NYC, Empire State Building Area 
5    Boston, Copley Square/Theater District 
6    Seattle, Downtown 
7    Chicago, Millennium Park/Loop/Grant Park 
8    San Francisco, Union Square West 
9    Chicago, North Michigan Ave/River North Area 
10    NYC, Midtown East 
11    NYC, Central Park South 
12    NYC, Midtown West 
13    San Francisco, Lombard Street Area 
14    San Francisco, Union Square East/Embarcadero 
15    NYC, Madison Square Garden/Convention Area 
16    Las Vegas, Strip Vicinity North 
17    Milwaukee, Downtown 
18    NYC, Downtown/Soho/Financial District 
19    Boston, Brighton/Brookline 
20    Vancouver 
21    San Diego, Coastal 
22    Montreal 
23    Boston, Faneuil Hall/Financial District 
24    Chicago, Lincoln Park
25    Atlanta, Downtown  
Rank
26    San Diego, Downtown/Harbor Island 
27    St. Louis, Downtown 
28    Oahu, Waikiki Beach Area 
29    Seattle, Lake Union 
30    Orange County, Disneyland Area 
31    Portland, Downtown 
32    Atlanta, Midtown 
33    San Diego, Point Loma/Shelter Island/Old Town 
34    Monterey, Monterey/Pacific Grove 
35    Austin, Downtown 
36    St. Catharines, Niagara Falls 
37    New Orleans, French Quarter 
38    San Antonio, Downtown/Riverwalk 
39    NYC, Brooklyn 
40    Virginia Beach, Virginia Beach Area 
41    Los Angeles, Beverly Hills/West Hollywood 
42    NYC, Long Island City 
43    Orange County, Costa Mesa/Irvine 
44    San Francisco, Fisherman's Wharf 
45    Toronto, Downtown 
46    Jersey City 
47    Oahu, Waikiki Marina Area 
48    Buffalo, Buffalo/Amherst 
49    Miami, South Beach 
50    Washington, DC, White House/Downtown 

About Priceline.com(R) Incorporated 

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online travel services in 21 languages in over 60 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service; priceline.com, a leading U.S. online travel service for value-conscious leisure travelers; and Agoda.com, an Asian online hotel reservation service.  In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.comís TripFilter advanced search technology, customize their search activity through priceline.comís Inside Track features, create packages to save even more money, and take advantage of priceline.comís famous Name Your Own Price® service, which can deliver the lowest prices  Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees. 

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Contact:

Priceline.com Incorporated
Brian Ek, 203-299-8167
brian.ek@priceline.com 
 

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Also See: New Orleans' French Quarter Back Onto the Top 50 Labor Day 2006 Destinations After a One-year Absence; New York City's Upper Midtown Neighborhood the #1 Most-Requested / August 2006
The 50 Most Requested Destinations for the Labor Day Weekend; Priceline.com Survey / Aug 2003
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