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SoftBrands Appoints Jo Masters Senior Vice President
of Its Hospitality Business
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August 07, 2008 - SoftBrands, Inc., a global supplier of enterprise application software, announced it has appointed Jo-Ann (Jo) Masters senior vice president and general manager, Hospitality.

She will assume the role from Steve VanTassel, the current leader of the business, effective Oct. 1, 2008. Masters is currently vice president and general manager, SoftBrands Hospitality Americas.

"It became apparent that given our rapidly growing hospitality business, the role of the senior vice president should be based at our main hospitality office in California. As a result of family commitments, Steve was not able to relocate to California. After a thorough internal search, I am very pleased to promote Jo Masters to an officer-level position at the company. Jo brings a strong hospitality background to this position and extensive knowledge of the complexity of our global commercial business. I would also like to thank Steve for his many contributions to SoftBrands in his more than three years at the company. Steve played a major role in transforming our hospitality business from a small, declining business into the vibrant business it is today."

Masters has been with SoftBrands since 2000, joining the company as general manager of Australia. She then assumed the role of general manager for all of Asia Pacific and in 2004, moved into global services and support. Masters was instrumental in implementing the company's Worldwide Support Center in Bangalore and the integration plan for the support function after the purchase of HIS. Masters was appointed vice president and general manager of Americas Hospitality in October 2006 and has grown revenue, improved professional services utilization and margins, and built a strong leadership team. She also led the sales effort on the largest sale in the company's history, Red Roof Inns. Earlier in her career she held positions at Eltrax Systems, Sulcus Australia and All Seasons Hotels and Resorts.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. http://www.softbrands.com
 

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Contact:

David Gandrud
Director of Global Marketing
612 851 1518
[email protected]
http://www.softbrands.com/hospitality
 

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Also See: Red Roof Inns Partners With SoftBrands on Major Technology Upgrade; Will Deploy Full Range of Solutions Across 326 Properties / May 2008
SoftBrands Selected by Salamander Hospitality for Innisbrook Resort and Golf Club / December 2007
SoftBrands Combines Epitome and Karyon to Fuel the Rapid Growth of GrandStay Hospitality, LLC / November 2007
SoftBrands Selects AnyRate to Provide Competitive Intelligence Solution; AnyRate Software to Provide Karyon Members Competitive Rate Tools / October 2007
Softbrands Broadens Mosaik Product Line to Include CRM Solutions Tailored to Hotels / September 2007
Mainsail Management Group Selects SoftBrands Epitome Property Management System / September 2007
Best Western Listel Whistler Hotel Selects SoftBrands' Medallion Property Management System; Technology Includes Two-Way Interface for Managing Availability, Rates and Inventory / August 2007
SoftBrands Announces Pay As You Go Pricing for Independent Hotels / June 2007
Larkspur Hotels Simplifies Management of Its San Francisco Hotels With SoftBrands' Epitome PMS / June 2007
SoftBrands Epitome Property Management System Chosen by Provenance Hotels for Hotel Murano / May 2007
Softbrand's Medallion Property Management System Endorsed by Best Western International / March 2007
Softbrands and Kerry Hotels Announce the "Karyon Collection by Kerry Hotels" / March 2007
Jumeirah Signs Global Business Partnership with SoftBrands; Jumeirah to Implement SoftBrands Next Generation Technology Throughout Its Portfolio of Luxury Hotels and Resorts / January 2007
Choice Hotels Selects SoftBrands Portfolio Central Reservation System and Web Booking Engine / January 2007
McEniff Hotels Replaces its Current Property Management Systems with Softbrands Portfolio / January 2007
Medallion Best Western Two Way Interface Installed at All Three Boyle Properties / December 2006
High-Touch Electronic Distribution Service Introduced by SoftBrands; Karyon to Provide Reservation Management Services to Hospitality Marketplace / November 2006
SoftBrands and GuestWare Introduce Two-way Interface / November 2006
SoftBrands Signs Definitive Agreement to Acquire Hotel Information Systems; Expects to Merge HIS Personnel, Products and Services into its Hospitality Operations / August 2006
SoftBrands Adds a Trio of Solutions to Growing PMS Business; At least one SoftBrands PMS sold every day across the globe from October 2005 to April 2006 / June 2006
With the Number of Reservation Sales Channels Exploding and Their Per-booking Costs Sky-rocketing - SoftBrands Hospitality Has the Answer / July 2003

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