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DALLAS – May 15, 2008 – TimeLox®, a leading provider of hotel security solutions to large hotels, casinos and resorts, and part of the ASSA ABLOY Hospitality Group, will showcase Optima, a new line of design-centric electronic door locks, at HD Expo 2008 in Las Vegas,  May
15-17. Optima pairs elegant, dual-card bezel readers with hoteliers’ choice
of handle and finish to provide the ultimate in design and flexibility
– the pinnacle of elegant security.
“The beauty of Optima is more than its good looks,” said Marc Freundlich, president and CEO of ASSA ABLOY Hospitality North America. “The real benefit is that hotels and resorts can now employ proven TimeLox locking technology in an elegant package designed to make the best look even better.”
“Optima was designed to give hoteliers, security professionals, architects
and designers the ultimate power of choice in selecting door locks for
their hotels and resorts,” Freundlich said. “Additionally, because it operates
on our flexible DC-One system, Optima is appropriate for all The DC-One system is compatible with magnetic stripe and smartcards, allowing hotels to enjoy the unique advantages that each technology offers, while maximizing security for both the property and guests. Combining the economy and reliability of magnetic cards with the flexibility of smartcard technology, DC-One not only makes hotel staff functions easier to perform, but also decreases the overall workload.
About ASSA ABLOY Hospitality Inc. North America
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TimeLox
developed Optima to offer hoteliers an ideal combination of the design
elements they want with the unsurpassed security they need. The power and
flexibility of proven TimeLox DC-One Dual-Card technology means hotels
and their guests will benefit from the highest level of security possible.
On the design side, the locking system brings together high quality, solid
brass bezel readers with the choice of three handle styles in eight finishes.
types
and sizes of hotels, from boutique properties to large casinos and resorts.”
Part
of the ASSA ABLOY Group, TimeLox is a leading supplier of electronic hotel-locking
systems worldwide, with a selection of advanced, widely compatible solutions
that are among the simplest to install and run. For more information, visit
ASSA ABLOY Hospitality during HD at booth 3263, or online at