Hotel Online  Special Report



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Optima from TimeLox Offers True Elegance with
Uncompromised Security
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Leading Hospitality Security Provider Showcases
Design-centric Electronic Locks at HD Expo
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DALLAS – May 15, 2008 – TimeLox®, a leading provider of hotel security solutions to large hotels, casinos and resorts, and part of the ASSA ABLOY Hospitality Group, will showcase Optima, a new line of design-centric electronic door locks, at HD Expo 2008 in Las Vegas, May 15-17. Optima pairs elegant, dual-card bezel readers with hoteliers’ choice of handle and finish to provide the ultimate in design and flexibility – the pinnacle of elegant security.

“The beauty of Optima is more than its good looks,” said Marc Freundlich, president and CEO of ASSA ABLOY Hospitality North America. “The real benefit is that hotels and resorts can now employ proven TimeLox locking technology in an elegant package designed to make the best look even better.” 

TimeLox developed Optima to offer hoteliers an ideal combination of the design elements they want with the unsurpassed security they need. The power and flexibility of proven TimeLox DC-One Dual-Card technology means hotels and their guests will benefit from the highest level of security possible. On the design side, the locking system brings together high quality, solid brass bezel readers with the choice of three handle styles in eight finishes. 

“Optima was designed to give hoteliers, security professionals, architects and designers the ultimate power of choice in selecting door locks for their hotels and resorts,” Freundlich said. “Additionally, because it operates on our flexible DC-One system, Optima is appropriate for all types and sizes of hotels, from boutique properties to large casinos and resorts.”
 

The DC-One system is compatible with magnetic stripe and smartcards, allowing hotels to enjoy the unique advantages that each technology offers, while maximizing security for both the property and guests. Combining the economy and reliability of magnetic cards with the flexibility of smartcard technology, DC-One not only makes hotel staff functions easier to perform, but also decreases the overall workload. 

Part of the ASSA ABLOY Group, TimeLox is a leading supplier of electronic hotel-locking systems worldwide, with a selection of advanced, widely compatible solutions that are among the simplest to install and run. For more information, visit ASSA ABLOY Hospitality during HD at booth 3263, or online at www.timelox.com.  

About ASSA ABLOY Hospitality Inc. North America
The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 35,000 properties worldwide, securing more than 6 million hotel rooms. The ASSA ABLOY Group, a publicly listed company, is a world leader in security and hospitality systems. The North American division of ASSA ABLOY Hospitality brings three security brands to hotels throughout the United States and Canada, including VingCard (www.vingcard.com) electronic locking system solutions, Elsafe (www.elsafe.com) UL-listed (1037) hotel safe series, and TimeLox (www.timelox.com) security solutions for gaming properties and other large resorts. 


 
 
 
 
Contact:

Karin Melrose for TimeLox
Tel: +1 (713) 831-6813
kmelrose@mbapr.com

Morgan Field for TimeLox
Tel: +1 (214) 521-8596
mfield@mbapr.com

Riise Walker
Marketing Supervisor
VingCard, Elsafe, TimeLox 
Tel: +1 (972) 692-3167
rwalker@vcegroup.com
 
 

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Also See: 'Best NFC Service of 2008' Awarded to VingCard (ASSA ABLOY AB) by NFC Forum at Monaco Event; Global security leader receives 'First Place' for its Signature RFID/NFC solution at the European NFC Developers Summit in Monaco / May 2008
Timelox Adjusts Pricing to Accommodate Declining USD; Continued U.S. and Canadian dollar (USD/CAD) depreciation against the European Euro (EUR), Chinese Renmibi (RMB) and other major currencies supports a 10 percent price correction in USD/CAD markets / April 2008
VingCard Elsafe Adjusts Pricing to Accommodate Declining USD; Continued U.S. and Canadian dollar (USD/CAD) depreciation against the European Euro (EUR), Chinese Renmibi (RMB) and other major currencies supports a 10 percent price correction in USD/CAD markets / April 2008
VingCard® Partners with SARGENT®, Yale® and Corbin Russwin® To Offer New Security Solutions for Hotels and Resorts; Industry Leaders Join Forces to Provide Door Hardware Continuity for Hospitality Properties / November 2007
VingCard® to Secure Newly Renovated Plaza Hotel in New York; Contactless Signature RFID Electronic Locks Installed at Legendary Central Park Property / November 2007
Delta Chelsea Hotel Enlists TimeLox® to Install Wireless Electronic Locking System; Canada’s Largest Hotel to Utilize New TimeLox Wireless DC-ONLINE System / November 2007
VingCard® to Secure Baha Mar Resort Hotels on Nassau's Cable Beach; Hotel Security Leader will Install Electronic Locks at New Development in the Bahamas / October 2007
VingCard® Receives Two Prestigious ADEX Awards for Innovation; Industry Professionals Recognize VingCard Products With Platinum and Gold Awards for Design Excellence / June 2007
TimeLox Reports Bull Market Affecting Brass Production, Pricing / December 2006
Signature Unlocks Canadian Market with Installations in Two Luxury Properties; Alberta and British Columbia hotels choose new Signature by VingCard electronic-locking system to enhance decor, ensure security / October 2006
NEW Signature by VingCard Door Locks Selected by Kauai Beach Hotel and Resort / May 2006
Rezidor SAS Names VingCard Elsafe a Preferred Security Partner for Providing Electronic Locks and In-Room Safes / April 2006
Casinos, Resorts, Timeshares and Condo Hotels Tap TimeLox for Online Security / March 2006
ASSA ABLOY Hospitality, Inc. Strengthens Global Security Positioning With Marc Freundlich Leading the Way / February 2006
Signature by VingCard Offers Attractive Security Options, Hoteliers Say; California-based Tarsadia Hotels is first to ‘design their security’ with new Signature Series electronic-locking solution / December 2005
VingCard ‘Signature’ and Elsafe Chosen Preferred Security Solutions for Courtyard by Marriott in Europe / December 2005
VingCard Elsafe Providing Emergency Support to Hotels Hit By Hurricanes Katrina and Rita / September 2005
Pascal Metivier Appointed President of Assa Abloy Hospitality for Europe, Middle East, Africa and Latin America / June 2005
Elsafe Providing a ‘Safe’ Environment for Business Travelers and HSIA Users / June 2005
When Security Counts . . . Count On VingCard to Upgrade Your Electronic-Locking System / June 2005
Elsafe Selected by Accor as its Sole Approved Provider of In-Room Safes / April 2005
Elsafe Asks: Are Your In-Room Safes REALLY Safe? / November 2004
Ken Brown Joins VingCard Elsafe As SVP Marketing and Sales, North America / November 2004
Four Cornerstones Ensure Sound Principles and Fair Business Practices For ASSA ABLOY Hospitality Brands (Elsafe, Timelox, VingCard and INHOVA) / May 2003
Elsafe Renews Global Agreement with Starwood Hotels & Resorts to Supply In-Room Safes / March 2003
Crowne Plaza Times Square Manhattan Upgrades to VingCard Locking System to Enhance Guest Security and Convenience / March 2003
Elsafe Selected to Provide In-room Safes to Accor Hotels Worldwide / Dec 2002


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